OrderDynamics to Exhibit & Speak at eTail Canada 2013

In late April and early May, OrderDynamics will be exhibiting at the 2013 edition of eTail Canada for a third consecutive year.  The conference, which is also in its third year, will be held April 29 – May 1 in Toronto, Canada and promises to be the best event to date. 

The agenda that the eTail team have assembled touches on a range of hot-button ecommerce and retail-related priorities for Canadian merchants and features a strong panel of leading retailers such as Aldo, Roots Canada, The Source, and Laura Canada.  Top analysts from Forrester Research and ForeSee will also be presenting at the event, which will certainly bring additional value and insight for conference attendees.

Rounding out an impressive list of speakers is OrderDynamics President Michael Turcsanyi.  Michael will be hosting a roundtable focused on the evolving consumer needs impacting Canadian multi-channel retailers.  His session will outline trends and changes that have happened in online retailing, and how ecommerce has become the lynchpin that holds cross-channel shopping experiences and customer service together.  Here are details surrounding this session:

The Trends, Successes, and Evolving Consumer Needs Across The Canadian Multi-Channel Retail Landscape: How Ecommerce Plays a Vital Role In Enabling Best of Breed Shopping Experiences and Outstanding Customer Service
When: April 29, 2013
Time: 11:40am; Track 1
Speaker: Michael Turcsanyi, President at OrderDynamics

In addition, we're proud to announce that Tammy Nyman, OrderDynamics VP of Operations and Account Services, will be eTail Canada's Chairperson on day two of the conference (Tuesday April 30).  She'll be host and moderator of several roundtables including "Focusing on Multi-Channel Execution To Meet Customer Expectations and Capture Cross-Channel Sales" and "Strategic Growth Within The Multi-Channel Organization".

Finally, OrderDynamics will be hosting an eCommerce cocktail reception on Tuesday April 30 at the King Street Social bar found within the Hyatt Regency from 5-8pm.  If you are interested please contact us to reserve your table.

To meet our team and learn more about why OrderDynamics is Canada's leading commerce platform provider, drop by booth # 9 (in front of the exhibition hall main doors). We look forward to meeting you at eTail Canada!

Full event details:

eTail Canada 2013
Venue: Hyatt Regency Hotel (on King St.)
When: April 29 - May 1
City: Toronto, ON
Registration Info: https://secure.wbresearch.com/SRS2k.dll/ChooseRegistration (registration code: ETCA13ODYNAMICS)
Conference Website: www.etailca.com
OrderDynamics Booth: 9

The Shoe Company Re-Launches on OrderDynamics!

OrderDynamics® would like to congratulate The Shoe Company on their re-launch of TheShoeCompany.com on the OrderDynamics On-Demand eCommerce Platform.

The popular Canadian shoe and apparel retailer based out of Toronto currently operates 65 retail outlets throughout Canada, and has offered trendy dress, casual and sport shoes and accessories to Canadians since 1992. The Shoe Company has established a resilient reputation of offering one of the widest selections of footwear, including comfort brands such as Clarks, Florsheim, and Ecco, as well as high-fashion brands like BCBG, Jessica Simpson, and Michael Kors, and is known for exceptional customer service.

The Brand New TheShoeCompany.com Home Page

Improved Site Search

TheShoeCompany.com seeks to mirror an excellent in-store shopping experience in their online store so as to boost consumer confidence in shopping online. The new site features a frontend redesign with simplified navigation via browse by Brand and Category options, as well as filtered search options based on size, width, price and colour. 

TheShoeCompany.com's Improved Search Navigation

Product pages showcase high-resolution images with product zoom for a realistic view of merchandise, and detailed product descriptions and promotional information (such as markdown rate) so shoppers are optimally educated in their purchase decisions. Pages are also enhanced with social sharing buttons, and shoppers can view You May Also Like, and read and offer Ratings and Reviews right on the product page.

TheShoeCompany.com's new Product Pages

Leading Fulfillment Capabilities

In addition to improved shopability, TheShoeCompany.com offers several value-add fulfillment features that contribute to a streamlined and satisfying shopping experience. With powerful OrderDynamics backend integrations, TheShoeCompany.com is able to keep the customer fully educated at every step of the fulfillment process, providing email notifications of order confirmation, and order shipped status. Orders can be fulfilled in-store, and multi-item orders are able to be partially shipped, providing unique tracking numbers for each package. Customers can opt to have their order(s) delivered right to their front door at standard shipping rates (or free shipping on orders over $70), or they can pick up items in-store for free.  TheShoeCompany.com has also coined its return policy as Easy Returns, allowing for refunds in-store or via UPS shipment, with reimbursement on shipping charges on damaged items.

Enhanced Store Locator

Supporting their move toward an omni-channel commerce model, TheShoeCompany.com has implemented an improved Store Locator. The new locator is integrated with Google Maps to search via postal code or province and city to display nearby store locations, address and hours of operation. This enhanced feature encourages unified cross-channel shopping, removing the separation between online and offline sales where a customer may view an item online but would prefer to try the shoe on in-store, and subsequently offers the flexibility to purchase either immediately in-store, or online when they’re ready.

TheShoeCompany.com Store Locator

OrderDynamics Monthly Google Updates Report – March 2013

Riding on the coattails of a slow January, Google Search and Analytics saw very few updates in the short month of February. Google Adwords, however, was very active, offering new features and upgrades to the platform.

Google Search

There was no Google Panda Algorithm Update in February, likely as a result of Panda’s first update of the year taking place late in January. Matt Cutts of Google reported that the next update will take place early-mid March, which is comparatively early compared to previous months and may be compensatory for February.

On February 25, however, Google Finance was updated to include stock information in search results from additional markets including the Chicago Board of Exchange, Singapore, Korea and Tel Aviv, Israel.

Google Analytics

On February 13, Google Analytics announced on the Analytics blog Multi Currency eCommerce Support in Analytics. With the implementation of the Multi Currency tracking code, International users can now view all Analytics data in local and global currency – a move that will certainly bolster growing international eCommerce.

A day later, Google announced the Mobile Apps Analytics Platform, wherein the Google Analytics platform was rebuilt to accommodate full mobile apps metrics measurement.  The platform allows for  automated crash measurement so that data is automatically sent to Analytics each time the app crashes, and displays stability trends (i.e. how often the app crashes and after how long) across both iOS and Android platforms, as well as details on the device used. Users can also identify their cost each time their mobile app crashes, and the effects of server timeouts when apps are loading.

For Google Analytics accounts with multiple users, account administrators will now be able to view Change History to their reporting according to each user.  Change History displays up to 180 days in arrears on changes to Users, Accounts, Properties, Profiles, Goals and Filters.

Google Adwords

Enhanced Campaigns were introduced on February 6 on the Google Adwords platform. The feature enables easy customization of ads so that different ones can be displayed based on the time of day, device type that it is being viewed on, and where the person who’s viewing it is. Previously, users would have had to create multiple ad campaigns for such specific ad implementation.

Improvements to the Search Funnel were deployed on February 13 that would enable a Search Funnel column to be appended to reports.  With the addition of the Search Funnel column to these reports, users can easily identify keywords that best assist conversions and the budget you should allocate to bidding for them. The tool also distinguishes which keywords are underperforming and should be replaced, so that all campaigns are well optimized for conversions.

On February 14, Google Adwords announced that Adwords Express would be manageable through My Client Center, a platform that enables account managers to oversee multiple Adwords accounts in one spot. The platform caters to large advertising agents.

Google Adwords also announced on February 26 that the Double Click Digital Marketing Platform would be integrated with Adwords to create, test and manage video and mobile ads. Within the Double Click Digital Marketing Platform, features such as the Double Click Bid Manager and Double Click Ad Exchange enable marketers to easily and dynamically view a full stock of video content and bid on them in real-time, and then manage ad campaigns using the video content in Google Adwords. Double Click for Advertisors then provides a tracking tag to be implemented in all ads to monitor and measure ad effectiveness. This concept equips advertisers to keep pace with the growing video ad trend, as seen on Youtube, content streaming websites and within mobile apps.

Dx3 Canada 2013 - Recap of the Show!

OrderDynamics is back from our first Canadian retail conference of the year, Dx3 Canada 2013. For the second year in a row, Dx3 Canada created an excellent arena to learn about all things digital, including advertising, marketing and retailing.

The OrderDynamics team!

Dx3 Canada presented a very apparent and distinct focus on digital marketing, with a great roster of sessions and vendors aiming to showcase various trends and technologies that help boost brand visibility and engagement. Alternatively, OrderDynamics saw the presence of these types of vendors as an opportunity to highlight how the development of new digital media and marketing practices and technologies drives retail, in terms of digital and at times in-store.

The evolution of digital retail was evident at Dx3 Canada this year in the shift from traditional online retail to discussions on omni-channel commerce as a way to unify all retail operations. Notably, at Dx3 Canada’s inaugural conference last year, OrderDynamics presented a speaking panel of industry experts and current clients aiming to educate on how to enter eCommerce for the first time.

Sam Barnes (left) speaking with Michael Turcsanyi (right)

 This year, however, the OrderDynamics presentation featured Sam Barnes, Director of eCommerce at Laura Canada, who spearheaded the project of resonating over 80 years of brick-and-mortar operations for the Canadian women’s clothing retailer in an equally profitable and satisfying online shopping experience on the OrderDynamics Platform. In his session titled ‘5 Things You Need to Know About eCommerce’, Sam discussed how Laura Canada identified the need for an ecommerce website and to meld their on- and offline shopping channels and operations to provide a great level of service and convenience to its customers.

David Labistour, CEO of Mountain Equipment Co-op at Dx3 Canada

Mountain Equipment Co-op CEO, David Labistour’s Keynote Address – one of the highlights from last week’s conference – also brilliantly defined the shift in retail to a consumers’ market, wherein the consumers’ adoption of new technology has driven the need for retail evolution and adaptation otherwise retailers with ultimately perish.  David stated that customer loyalty is far overshadowed by price and convenience, and as such retailers must offer solutions to accommodate this, such as Mountain Equipment Co-op’s strategies to sell bicycles to support urbanization, or limiting full inventory display to the website so that only locally popular items are offered in brick-and-mortar locations. Even brand ownership is left to consumers via social media. Conversely, David also touched on the need to be objective with the types of technology adopted, stating that new technologies should support a business’ original strategy in order to justify integrating it into operations, or else they may be compromising a unique brand identity that keeps their customers coming back – a notion backed by the Harvard Business Review’s ‘Big Bang Disruption’.

Sam Barnes, Director of eCommerce at Laura Canada

OrderDynamics is excited to see how the digital retail environment continues to progress, and how it will set the tone for next year’s Dx3 Canada conference. We also look forward to engaging post-show with all the partners, leads and clients we were able to speak to. We’d like to extend a special thank you to Sam Barnes at Laura Canada for his excellent presentation with OrderDynamics.

Some of the OrderDynamics team at Dx3 Canada

In the meantime, we invite you to visit our website at www.orderdynamics.com to learn more about our On-Demand Commerce Platform.

Sincerely,

The OrderDynamics Team
1 (866) 559-8123

OrderDynamics to Exhibit and Speak at Dx3 Canada 2013 March 6-7

On March 6 and 7, all eyes will be on the 2013 edition of Dx3 Canada in Toronto, Canada. The conference, its second in as many years, will once again be held at the Metro Convention Centre in downtown Toronto, and will focus on all aspects of digital: marketing, advertising, and retailing.

OrderDynamics is proud to be a bronze-level sponsor for next week's conference, and we're especially excited to be hosting an ecommerce-focused speaking session called "5 Things You Need To Know About Ecommerce" which will feature our President Michael Turcsanyi and Sam Barnes, Director of Ecommerce at Laura Canada. The session will focus on a wide array of ecommerce topics including reasons to enter ecommerce, omni-channel retailing and (how to achieve it), and the Canadian ecommerce landscape, among others. Mr. Barnes will reflect through his experience in launching and managing Laura Canada's first ecommerce website, in addition to industry trends, and more.

Here are some of the details surrounding the session:

5 Things You Need To Know About Ecommerce
When: March 6, 2013
Time: 2:45-3:30pm
Speakers:
- Michael Turcsanyi, President at OrderDynamics
- Sam Barnes, Director of Ecommerce at Laura Canada

Registration for Dx3 Canada, as well as the 5 Things You Need To Know About Ecommerce session can be done here. Register quickly as tickets for the session are limited.

OrderDynamics will also have a booth at the Dx3 Canada 2013 on the exhibition floor (next to the escalators on the 2nd level of the Convention Centre). Please drop by booth #608 to say hi to our team and learn more about why we're Canada's leading commerce platform provider. We look forward to seeing and meeting you!

Full event details:

Dx3 Canada 2013 Conference
Venue: Metro Convention Centre
When: March 6 & 7
City: Toronto, Canada
Registration Info: www.microspec.com/reg/DX32013  |  Conference website: www.Dx3Canada.com
OrderDynamics Booth: 608

Meltdown Snowboard Shop Launches with OrderDynamics!

The entire OrderDynamics team would like to congratulate Meltdown Snowboard Shop on the launch of their new eCommerce site on the OrderDynamics®  On-Demand Commerce Platform.

Meltdown Snowboard Shop, Canada’s fastest growing independent specialty snowboard shop, boasts an impressive selection of snowboards, accessories, and apparel from some of the world’s top brands including Burton, Volcom, Quiksilver, and more. The retailer, who has built a strong reputation around their product knowledge and outstanding customer service, has delivered an eCommerce website that will not only appeal to their customers, but will drive significant growth while leaving competitors trailing far behind. 

A glimpse of the gorgeous new Meltdown Snowboard Shop website

MeltdownOnline.com seamlessly extends the shopping experience found in their retail stores by featuring a modern, cutting edge design that will surely resonate with customers in existing markets, as well as consumers not yet familiar with the Meltdown brand. From a slick category dropdown box in the navigation bar, through to larger-than-normal hi-res images in category and product pages, the Meltdown Snowboard team’s attention to detail and passion for snowboarding (and its supporting lifestyle) is on full display. Meltdown’s new site flows well from page to page and is easy to navigate, thanks to clear call to actions and warm, vibrant colors.

MeltdownOnline.com's dropdown box in their navigation menu

The site consistently delivers on Meltdown’s customer service focus by offering subtle, but appropriate ways to search for products such as browsing by gender, brand, board type, and even skill level for boarding enthusiasts of any rank. The site also allows shoppers to compare products within category pages, in addition to information-rich product descriptions, customer ratings and reviews, and helpful product recommendations. Meltdown’s clear understanding of their audience is also evident throughout the site with social media integrations including Facebook and Twitter sharing buttons, plus lifestyle-centric and detailed product videos for specific brands and models.

A full view of MeltdownOnline.com's product pages with reviews and social media integration, and more

The backend of Meltdown’s new site upholds their omni-commerce vision by building tight integrations with their warehouse, ERP, and carrier Canada Post, which is important to note given the volume of orders they will get as a result of Meltdown offering free shipping across Canada.

OrderDynamics Monthly Google Updates Report – February 2013

For the start of the year, Google updates were relatively minimal. Changes to the Search, Analytics and Adwords platforms focused primarily on improving user experience by simplifying processes and implementing short-cuts to cater to those with less advanced technical savvy.

Google Search

Google’s first Panda algorithm update of the year took place on January 23, making this the 24^th update since the algorithm was first introduced in February 2011. The update was reported to impact English search queries by 1.2%, only marginally less than the December update which caused businesses to see noticeable fluctuation in their search rank. It was suspected that an update had occurred a week earlier on January 17, as many sites saw drastic, multiple-page drops in search rank, however Google did not confirm that any change was made at that time.

Google Image Search saw an update to the results layout on January 24, which allowed faster viewing of images by making pertinent information to the image available right on the results page when clicking on it, rather than being automatically being redirected to the host site. With the new format, when an image is clicked on it is pulled into a focal section on the page for larger view and to display image credentials. Google reported that this format aims at simplifying image browsing while helping users to not lose track of images that appeal to them.

Google Analytics

On January 24, Google Analytics announced a series of UI improvements including widgets, search enhancements and shortcut enablement.

• With the introduction of new widgets and layouts, users can produce reports on custom metrics and formats, and easily export them for sharing.
• Short cuts to saved custom reports can now be pinned to the enhanced sidebar for easy access to non-standard reports.
• The Recent History tool enables an auto-save of recently generated reports to be found in a drop down history list when clicking in the search field, and is essentially another short cut to simplify and streamline report generation.
• Search was also enhanced to allow for data searches across all reports and dashboards, rather than specifically the one being displayed.
• Keyboard shortcuts were implemented for the following:

o   Access to quick search: s

o   View account list: shift + a

o   Set date range to today: d + t

o   View on-screen guide: shift + ?

• Date/period comparison pre-sets were optimized by adding a year-over-year option, eliminating the need to scroll through the entire calendar year to select comparison dates.
• New report export options were added for Excel XSLX and Google Docs.

Google Analytics also introduced the Google Analytics Solutions Gallery on January 28, targeting users who are unsure of what metrics to measure, and how to identify whether their reports showed positive or negative performance. The Solutions Gallery provides examples of dashboards from sites that are performing well, the type of reports they are generating, and metrics they are monitoring to measure site performance; users can download these examples and use them as a benchmark with which to compare their own Analytics. Current Solutions examples include:

• Social sharing reports – understand what site content users are sharing and how
• Publisher dashboard – identify visitors’ clickstream to your site, and what they do once they are on it.
• Engaged traffic and advanced segment – measure traffic that is high value and truly engaged (stay onsite for 3+ minutes, and view 3+ pages), and understand what it is about your site that appeals to them.

Google Adwords

On January 16, Adwords started the New Year by introducing the Mobile Ads Showcase App. The App enables Adwords users to create, test and store a portfolio of ads, while also allowing them to view ads as potential visitors would see them. This feature is currently only available for the Android smartphone platform.

At the end of the month, Adwords implemented new features to the year-old Adwords for Video tool. Businesses using video ads now have access to data on reach and frequency reporting, which identify how ads are viewed and their average impressions. Column Sets are a new feature that allows users to select specific goals for which Adwords provides a set of information and indicates which columns in the set include data important to those goals; sample goals that are catered to include building brand awareness, optimizing ads for conversions, growing ad audience, and driving more ad views. The Geo-Map is another new tool that provides map visualization of where video ads are viewed most.

OrderDynamics Sees Strong eCommerce Adoption Among Canadian Retailers in 2012

February 19, 2013 – TORONTO, ON – OrderDynamics®, Canada’s leading on-demand commerce platform provider, reported its strongest year to date in 2012 as retailers look to maximize momentum gained from a strong holiday shopping season. Based on the addition of several high profile retail clients and numerous new eCommerce site launches, OrderDynamics saw promising adoption of eCommerce in Canada suggesting continued growth into 2013 and beyond.

In 2012, OrderDynamics announced and implemented various technology upgrades to their SaaS-based eCommerce platform, including enhancements to its Order Management System to streamline multi-channel fulfillment capabilities such as pickup in-store and fulfill from store, and to better support complex fulfillment orders, enabling split-billing for multi-item orders that include backorders and out-of-stock items. This was further enriched by the unprecedented Canada Post Integration offering Real-Time Shipping Rate Calculator, Real-Time Order Tracking, and Ship to Post Office fulfillment tools built directly into the OrderDynamics platform to offer a highly convenient online shopping experience – as seen by the success of recently launched Canadian OrderDynamics client, Laura.ca.

OrderDynamics also increased globalization functionality with capabilities for multi-language merchandising and integrations with local shipping channels and tax calculations, leading to the acquisition of notable Canadian retailers including Eclipse Stores, Meltdown Snowboard Shop, and JYSK, among others.
Along with additional 2012 Canadian OrderDynamics client launches including Laura Canada, Boardsports, iQliving, Murale, Pile of Pillows, and more, other prominent Canadian retailers such as Aritzia, Ardene, and RW&Co, each launched sites using alternative eCommerce solutions. Global retailers such as Mexx, Club Monaco, Estée Lauder, and Sephora all launched Canadian-focused eCommerce sites in 2012 as new extensions to their existing online infrastructure too.

“The enhancements and new features we’ve added to our eCommerce platform, as well as the ongoing collaborations with well-respected Canadian retail thought leaders such as the Retail Council of Canada and Dx3 Canada show OrderDynamics commitment to helping Canadian retailers enter eCommerce and grow online sales channels,” said Michael Turcsanyi, President at OrderDynamics. “It’s clear the needs and shopping trends of Canadian consumers require retailers to offer a consistent and unified experience across all touch points. We’re proud to offer a true multi-channel solution that delivers outstanding consumer experiences and improved customer service by aligning online and in-store channels.”

A 2012 study by eMarketer asserted that Canadian eCommerce growth rates would slightly outpace that of the US, and will continue to do so with US growth slowing to no more 6% and Canadian growth trending upwards of 9% by 2016.

IRWD 2013 - Recap of the Show!

As an ecommerce solution vendor, it doesn't feel like the New Year has officially begun until you attend your first conference of the year.  Now that the OrderDynamics team has returned from the 2013 edition of Internet Retailer's rapidly growing Web & Design conference (IRWD 2013), it really feels like retail-2013 is in full swing!

Where to start?  IRWD had a bit of everything throughout the three-day conference.  While the event is typically geared towards user experience and website design, there was no denying the emphasis and urgency that surrounded backend solutions this year, particularly with regards to Order Management.  As important as Order Management has become in the scalability and operations of high growth online retailers, it perhaps plays an even bigger role in overall customer service and experience.

The number of retailers (all of which varied in sizes – emerging retailers and enterprise retailers – , verticals, and style of operations) we spoke to who cited the need for automated order processing and fulfillment (including pick-pack-and ship), strong call center and customer management modules, and omni-channel capabilities, like in-store pickup and distributed order management, was incredible.  It certainly speaks to the evolution we’ve seen in just a few short years in ecommerce.

We’ve suggested before that the first ‘wave’ of ecommerce was about becoming operational and profitable in web retailing.  If we required additional confirmation, IRWD 2013 provided it over and over again. Ecommerce’s second ‘wave’ (which we believe is about creating best-in-class, unified experiences across all online and offline touch points) has not only started, but is well under way already.  Jason LaRose, SVP of Ecommerce at Express Inc., clearly depicted this in his Keynote presentation which touched on the amount of channels and touch points the apparel retailer uses in order to interact with its fast-moving, “always on the go” audience.  The amount of effort, strategy, and commitment they’ve made to talking with, engaging, and giving their customers the experience they demand is absolutely remarkable.  We thought one of Jason’s better quotes (and there were several) was his accurate and telling description of today’s consumer: “hyper social, always mobile”.

Another presentation that spoke to the sophistication we’re seeing in ecommerce and the challenge that lies in creating a best-in-class consumer experience was that of Sam Barnes, Director of Ecommerce at Laura Canada (full transparency: Laura Canada is an OrderDynamics client).  Sam outlined the careful considerations that go into designing (or redesigning) a multi-channel ecommerce website, and the complexity involved in extending in-store experiences to the web.  The two things that stuck with the audience during this presentation was Sam’s simple yet complex take on site design: “Less really is more, but it's harder to do, and even harder to get [an entire team to] agree on”, as well as his philosophy on online marketing (once a site is launched): “Online marketing is like gardening: a lot of work goes into carefully planning what you want to do and creating a foundation to watch your efforts grow shortly after”.

Although Sam’s presentation directly followed Jason’s, the stark contrast between the two presentation styles and organizations (age demographics of their respective customers could range by as much as 30 years!) perfectly summed up the thought process that impacts all online retailers. There are times to be bold and slightly aggressive when executing strategy, and there are times where calculated consideration and planning are required.  Whether this was intentional or not, it served as a fantastic commentary of this dynamic industry in terms of where we’ve come from, but more importantly, where it’s going.

In saying this, we look forward to following up with the new contacts and connections we made this week at IRWD 2013.  We will be doing this in the coming few weeks.  In addition, OrderDynamics would like to sincerely thank everyone who dropped by our booth to say hi, catch up, or learn about our end-to-end commerce platform.  We also wanted to recognize several of our clients who we were fortunate enough to spend time and strategize with.  Lastly, we’d like to extend a big thanks to the entire Internet Retailer team who continue to create quality events that are valuable for retailers and vendors.

One final thing to note: next year’s IRWD looks to be bigger and better with the amalgamation of Internet Retailer’s Mobile conference (MMCF) and Web & Design conference (IRWD).  We already can’t wait for February 2014!  But until then you can catch us at our upcoming 2013 events including Dx3 Canada and eTail Canada – both of which feature speaking presentations by OrderDynamics.

In the meantime, we invite you to visit our website at www.orderdynamics.com to learn more about our On-Demand Commerce Platform.

Sincerely,

The OrderDynamics Team
1 (866) 559-8123

OrderDynamics to Exhibit at IRWD 2013 Feb 11-13

OrderDynamics is getting set to exhibit once again at the 2013 Internet Retailer Web Design & Usability Conference in Orlando, Florida from February 11-13.

The IRWD 2013 Conference, as always, will focus on how online retailers can design and create engaging ecommerce websites to support their brand identity and deliver an enhanced customer experience. This year’s Conference features sessions discussing usability challenges, optimizing conversion paths, mobile and global ecommerce design strategies, redesign testing, user experience, and more. The Show’s pre-conference day encompasses a full-day Web Design Workshop, and - for the first time ever - a full SEO Day to address optimizing ecommerce sites according to current search engine changes, integrating SEO into your design strategy and new SEO best practices. 

The OrderDynamics Team is looking forward to listening to insights from industry experts from Miles Kimball, Perry Ellis International, Crate & Barrel, Sephora and OrderDynamics client Sam Barnes, Director of eCommerce of Laura Canada. Mr. Barnes will host a session entitled ‘Creating Your Design Dream Team: Making Sure All Voices are Heard’, and will cover insights and strategies, plus which roles/team members should have final say on site design and usability.

OrderDynamics is proud to be exhibiting amongst a great roster of retailers and solutions providers, including OrderDynamics partners SLI Systems, Avalara, AddShoppers and more. The Team hopes to engage with partners, prospects and clients during what is sure to be another great Show by Internet Retailer.

Visit the OrderDynamics team at booth 505, and check back after IRWD 2013 for the Show Recap.