OrderDynamics Sees Strong eCommerce Adoption Among Canadian Retailers in 2012

February 19, 2013 – TORONTO, ON – OrderDynamics®, Canada’s leading on-demand commerce platform provider, reported its strongest year to date in 2012 as retailers look to maximize momentum gained from a strong holiday shopping season. Based on the addition of several high profile retail clients and numerous new eCommerce site launches, OrderDynamics saw promising adoption of eCommerce in Canada suggesting continued growth into 2013 and beyond.

In 2012, OrderDynamics announced and implemented various technology upgrades to their SaaS-based eCommerce platform, including enhancements to its Order Management System to streamline multi-channel fulfillment capabilities such as pickup in-store and fulfill from store, and to better support complex fulfillment orders, enabling split-billing for multi-item orders that include backorders and out-of-stock items. This was further enriched by the unprecedented Canada Post Integration offering Real-Time Shipping Rate Calculator, Real-Time Order Tracking, and Ship to Post Office fulfillment tools built directly into the OrderDynamics platform to offer a highly convenient online shopping experience – as seen by the success of recently launched Canadian OrderDynamics client, Laura.ca.

OrderDynamics also increased globalization functionality with capabilities for multi-language merchandising and integrations with local shipping channels and tax calculations, leading to the acquisition of notable Canadian retailers including Eclipse Stores, Meltdown Snowboard Shop, and JYSK, among others.
Along with additional 2012 Canadian OrderDynamics client launches including Laura Canada, Boardsports, iQliving, Murale, Pile of Pillows, and more, other prominent Canadian retailers such as Aritzia, Ardene, and RW&Co, each launched sites using alternative eCommerce solutions. Global retailers such as Mexx, Club Monaco, Estée Lauder, and Sephora all launched Canadian-focused eCommerce sites in 2012 as new extensions to their existing online infrastructure too.

“The enhancements and new features we’ve added to our eCommerce platform, as well as the ongoing collaborations with well-respected Canadian retail thought leaders such as the Retail Council of Canada and Dx3 Canada show OrderDynamics commitment to helping Canadian retailers enter eCommerce and grow online sales channels,” said Michael Turcsanyi, President at OrderDynamics. “It’s clear the needs and shopping trends of Canadian consumers require retailers to offer a consistent and unified experience across all touch points. We’re proud to offer a true multi-channel solution that delivers outstanding consumer experiences and improved customer service by aligning online and in-store channels.”

A 2012 study by eMarketer asserted that Canadian eCommerce growth rates would slightly outpace that of the US, and will continue to do so with US growth slowing to no more 6% and Canadian growth trending upwards of 9% by 2016.