OrderDynamics is back from our first Canadian retail conference of the year,
Dx3 Canada 2013. For the second year in a row, Dx3 Canada created an excellent arena to learn about all things digital, including advertising, marketing and retailing.
 |
| The OrderDynamics team! |
Dx3 Canada presented a very apparent and distinct focus on digital marketing, with a great roster of sessions and vendors aiming to showcase various trends and technologies that help boost brand visibility and engagement. Alternatively, OrderDynamics saw the presence of these types of vendors as an opportunity to highlight how the development of new digital media and marketing practices and technologies drives retail, in terms of digital and at times in-store.
The evolution of digital retail was evident at Dx3 Canada this year in the shift from traditional online retail to discussions on
omni-channel commerce as a way to unify all retail operations. Notably, at Dx3 Canada’s inaugural conference last year, OrderDynamics presented a speaking panel of industry experts and current clients aiming to educate on
how to enter eCommerce for the first time.
 |
| Sam Barnes (left) speaking with Michael Turcsanyi (right) |
This year, however, the OrderDynamics presentation featured Sam Barnes, Director of eCommerce at Laura Canada, who spearheaded the project of resonating over 80 years of brick-and-mortar operations for the Canadian women’s clothing retailer in an equally profitable and
satisfying online shopping experience on the OrderDynamics Platform. In his session titled ‘
5 Things You Need to Know About eCommerce’, Sam discussed how Laura Canada identified the need for an ecommerce website and to meld their on- and offline shopping channels and operations to provide a great level of service and convenience to its customers.
 |
| David Labistour, CEO of Mountain Equipment Co-op at Dx3 Canada |
Mountain Equipment Co-op CEO, David Labistour’s Keynote Address – one of the highlights from last week’s conference – also brilliantly defined the shift in retail to a consumers’ market, wherein the consumers’ adoption of new technology has driven the need for retail evolution and adaptation otherwise retailers with ultimately perish. David stated that customer loyalty is far overshadowed by price and convenience, and as such retailers must offer solutions to accommodate this, such as Mountain Equipment Co-op’s strategies to sell bicycles to support urbanization, or limiting full inventory display to the website so that only locally popular items are offered in brick-and-mortar locations. Even brand ownership is left to consumers via social media. Conversely, David also touched on the need to be objective with the types of technology adopted, stating that new technologies should support a business’ original strategy in order to justify integrating it into operations, or else they may be compromising a unique brand identity that keeps their customers coming back – a notion backed by the Harvard Business Review’s ‘
Big Bang Disruption’.
 |
| Sam Barnes, Director of eCommerce at Laura Canada |
OrderDynamics is excited to see how the digital retail environment continues to progress, and how it will set the tone for next year’s Dx3 Canada conference. We also look forward to engaging post-show with all the partners, leads and clients we were able to speak to. We’d like to extend a special thank you to Sam Barnes at Laura Canada for his excellent presentation with OrderDynamics.
 |
| Some of the OrderDynamics team at Dx3 Canada |
In the meantime, we invite you to visit our website at www.orderdynamics.com to learn more about our
On-Demand Commerce Platform.
Sincerely,
The OrderDynamics Team
1 (866) 559-8123
0 comments:
Post a Comment