Integrated Solutions For Retailers Builds On OrderDynamics Recent Forrester Report in New Omni-Channel Research Supplement

Integrated Solutions for Retailers recently called on Forrester Research Principal Analyst, Peter Sheldon, and Retail Systems Research Managing Partner, Nikki Baird, for insights into the race towards Omni-Channel retailing.  The report, Can You Meet Consumer Expectations at Any Cost? is featured in the April 2014 print edition and builds upon the findings from our recent Forrester report, The Retail Order Management Imperative.

While both Baird and Sheldon approach the race to Omni-Channel seamlessness from decidedly different viewpoints, they share similar underlying strategic intentions. Both agree that a retail order management system is an imperative. Addressing the orchestration of the complex fulfillment scenarios Peter Sheldon states:  "When we talk about all these Omni-Channel permutations, such as click-and-pick, order from store, e-commerce fulfillment from stores, and so on, order management is the foundational layer. It's the glue that holds online and offline together".

The report also delves into change management and the need for company-wide buy-in and the role C-Level executives are playing in bridging the gaps between channels -- consistent with trends identified in The Retail Order Management Imperative -- 39% of retailers have a dedicated executive leading its Omni-Channel implementation and initiatives.

Click here to access the full report and to learn more about the imperatives in the race to "any-channel" retail commerce.