Cascio Interstate Music Selects OrderDynamics eCommerce SaaS Platform

Toronto, ON - OrderDynamics, Canada’s leading On-Demand eCommerce Platform Provider, announces recent new client partnership with Cascio Interstate Music, a national provider of music products for over 60 years.

As part of their long term digital strategy, Cascio Interstate Music will re-launch their flagship B2C eCommerce website, www.interstatemusic.com, on the OrderDynamics eCommerce SaaS Platform to set the stage for significant retail and wholesale growth over the next 5 years. The new website will simultaneously deliver an improved frontend shopping experience and give Cascio the flexibility to rapidly evolve serving its customers online. The on-demand nature of OrderDynamics will enable Cascio to continuously leverage the latest frontend and backend eCommerce best practices and features while eliminating the need for internal software maintenance and website hosting.

“We are very excited about continuing to move forward with our digital strategy, which is an increasingly critical component of our Company's future” explains Michael Houser, CEO of Cascio Interstate Music. “OrderDynamics was selected because of their leading platform technology and service model centered around helping us grow” continues Houser. OrderDynamics wraps a proactive service model around each Client, designed to facilitate rapid growth through ongoing guidance and the prompt servicing of future projects.

“Our entire team is thrilled to be the provider chosen by Cascio” says Michael Benadiba, CEO of OrderDynamics. “The project is exciting in many ways and we look forward to a summer launch” continues Benadiba. The new website is slated to launch in August and will incorporate many exciting features like Guided Navigation, Gift and Private Label Cards, Personalization and Recommendations, and more!

About Cascio Interstate Music

Since 1946, Cascio Interstate Music has based it's business around serving the needs of musician's and schools throughout the United States. Cascio Interstate Music is among the nation's top independent musical instrument retailers, ranking 14th in the nation. Cascio as been operating for over 60 years in the suburban Milwaukee, Wisconsin marketplace, which houses it's retail SuperStore, Call Center, Web Center, Quality Assurance and Testing facilities for it's own brands of drums, guitars and band and orchestra products, and corporate offices. Its Distribution Center in Waukesha, WI handles over 40,000 items and distributes direct to consumers and schools/districts from the facility. Cascio Interstate offers a wide selection from the world's top brands." More information on the Company is located at www.interstatemusic.com

Aleva Stores Continues Multi-Store Rollout with Launch of SocksAppeal.com

Today Aleva Stores launched their second of upcoming 4 additional ecommerce websites onto the OrderDynamics on-demand eCommerce platform, SocksAppeal.com. The new brand for Aleva Stores is targeted at sock enthusiasts and offers a wide selection of premium sock brands. The new site offers a fun “Sock Finder” tool, guided navigation w/keyword filtering, and an optimized cart / checkout.

Congrats on the launch Aleva!

OrderDynamics in Internet Retailer Magazine February: Everything in Order

OrderDynamics was featured in an article in the February 2011 edition of Internet Retailer Magazine. The article, called Everything in Order, showcases our Client Henry's Camera and how they use our On-Demand eCommerce Platform to handle orders from multiple sources. Here is an excerpt: "The ability to manage orders across channels is also helping retailers to leverage the strength of the web across stores and call centers. At Henry's, particularly strong growth in e-commerce sales is helping to drive sales across stores and contact centers.

Online shoppers and call center agents, for example, can view products currently available in stores as well as in the distribution center and also see how long it would take the goods to arrive at the shopper's home. Because it can view the orders a customer has placed in different channels, Henry's is better able to run promotions across multiple channels without guessing about customer interest."

Internet Retailer February 2011: Everything in Order

Read the article here

Digital Magazine to this Digital magazine article here

Back from IRWD 2011

The OrderDynamics Team wants to thank you for coming by our booth at Internet Retailer Web Design & Usability 2011 (IRWD), the only conference devoted to design and usability of ecommerce websites. The 3-day event was filled with great advice to help merchants re-platform with a new design or enhance their current website with the latest usability best practices. UXER Design delivered one-on-one website usability advice for many of the people who came by our booth and will be following up with you. Gproxy Design exhibited at the show for the first time and had a great theme of how they help their clients "score goals" complete with soccer balls and a net!

For those of you that are considering a new platform to go along with a fresh design, please give us a call to discuss how OrderDynamics powers custom designs and partners with you grow sales on our platform.

Sincerely,

The OrderDynamics Team

Re-Platforming: Top 4 Frontend Challenges

The decision to change eCommerce platforms is usually made in part because the merchant has outgrown the features and capabilities of their current provider or systems. When evaluating a new platform provider, it is critical to challenge those you're evaluating and have them explain the types of Clients (in terms of online revenue / order volumes) they're focused on and are successful servicing. It is important to be aligned with a provider that has experience working with merchants of your size (or 2X-5X larger) and have case studies helping similar companies grow to your revenue targets.

Below are some typical frontend roadblocks that lead to a re-platforming project.

Hard to find products: Usability, Navigation, and Site Search

•Creating fast, easy Brand and Category based navigation that follows usability best practices

•Effective and accurate site search and search merchandising

•Ability to filter product results dynamically (Guided Navigation Filters)

No automated selling: Dynamic Merchandising

•Automatic cross sells and up sells based on traffic and order data

•Product recommendations (e.g. People that bought this also bought that)

•Delivering targeted content based on visitor (customer, IP geolocation, time of day, etc.)

High rate of abandonment: Optimizing Purchase Path

•Usage of persistent shopping carts, mini carts, more consumer controls in the cart (coupon, postal)

•Reduced checkout steps that encourage conversion and limit spots for abandonment

•Offering alternative payments (Paypal, Google Checkout, Gift Cards)

Cannot compete in SERPs: SEO and Search Engine Marketing

•Having easy ways to optimize on-page SEO for all Product, Category, and Brand Pages + dynamic pages

•Unable to leverage latest shopping aggregation and feeds

•Usually have inadequate Web Metrics to know what’s working

Having similar challenges? Give us a call to see if OrderDynamics might be the right platform partner for you!

Congrats on Design Re-Launch Frizzoff.com!

Curly Hair Solutions, Frizzoff.com, re-launches their website design after growing on OrderDynamics for over five years. The new design, built from the ground up by the Frizzoff.com design team, makes shopping for popular curly hair products fun and easy.

The new website features Videos, Events, Magazine Articles, Press, Social Media, and Guided Selling Pages that walk customers through the right products for their hair types. In addition, the design incorporates kits and bundles that allow shoppers to add several items to their cart with 1 click. Using the Express Shopping option, shoppers can quickly buy multiple items at once from a single page.

Congrats Frizzoff! the new site looks great!

Come See Us at IR Web Design and Usability Show!

The OrderDynamics Team is on the way to another great conference! Internet Retailer Web Design & Usability 2011 (IRWD), the only conference devoted to design and usability of ecommerce websites, promises to deliver action-oriented advice from industry leaders about how to create engaging websites and the "dos and don'ts" of delivering a high converting website experience.

We invite you to come talk about how having the right eCommerce platform can unleash a new age of control over design and usability that will set your website apart from the masses and convert more sales.

We're in booth 207!, checkout all the IRWD 2011 Exhibitors.

Be sure to checkout our partners also at the show:

• Authorize.net Booth 205
• Gproxy Design Booth 214
• UXER Design (Booth 207)
• Nextopia Booth 306
• FitForCommerce eCommerce Know How Booth 313
• SLI Systems Booth 301
  

We'll be sending a follow-up email after the show. You may also contact us directly to let us know you're coming or setup a meeting time with Michael Turcsanyi.

OrderDynamics Team

Congrats on the launch Barrons!

We’re pleased to announce the recent launch of Barrons Catalog on the OrderDynamics eCommerce Platform! The new website is packed with over 20,000 products and offers many exciting new features when shopping for fine china, crystal, flatware, tableware, serveware, giftware and more.

The website was completely re-designed from the ground up including an overhaul of product categorization, enhancements of product data (with a significant amount of video, attributes, and related items), search engine optimization data, stock messaging, and more. The new top navigation includes multiple category landing pages (depending on the level you’re landing on) and guided navigation filtering that includes attribute filtering. Customers can shop by their favorite Brand or Product making finding and buying products in a collection quick an easy.

Several social marketing tools have been integrated to drive traffic and referral sales including Power Reviews, My Registry, Twitter, and Facebook. OrderDynamics is integrated with the Barrons Product Information Management system and ERP for Orders and Fulfillment.

Congrats to Nutrasource on the first site launched!

Congratulations to Nutrasource on launching their first of 5 website with OrderDynamics! The new Vitacorehealth.net website exhibits great use of popular ecommerce tools such as Quick View and Auto Ship, with information aesthetically organized and visually pleasing.

As the home of VitaCore Health Products, the website offers consumers superior products for cardio and joint care, as well as daily multivitamins teamed up with Dan Marino.

Vitacorehealth.net allows for easy and confident shopping with OrderDynamics through providing detailed product overviews and customer reviews, along with the added ability to submit questions to Nutrasource, and to read stories about how VitaCore products have improved the lives of its users. Congrats, again, Nutrasource!

Kitchen Stuff Plus Selects OrderDynamics On-Demand eCommerce Platform for Growth

OrderDynamics, Canada's leading On-Demand eCommerce platform provider announces a recent customer acquisition of popular Toronto-based retailer, Kitchen Stuff Plus.

Voted one of Toronto's best places to shop, Kitchen Stuff Plus is planning to re-launch its popular eCommerce website, kitchenstuffplus.com. Kitchenstuffplus.com provides customer's in Canada, and the United States, access to significantly discounted prices from a wide selection of merchandise from top brand names around the globe. The eCommerce channel has been growing at a rapid pace and the new kitchenstuffplus.com will enable many exciting frontend and backend features to help grow traffic, conversions and streamline operations.

In addition, the OrderDynamics On-Demand eCommerce Platform will be highly integrated into the Kitchen Stuff Plus point of sale (POS) system, keeping web customers up-to-date on inventory, store hours, and the latest deals.

“OrderDynamics was selected for their partnership approach, strong merchandising toolset, and ability to integrate on the backend with our ERP and POS systems." explains John Thompson, Director of IT at Kitchen Stuff Plus. "After running the eCommerce systems in-house since inception, we look forward to the on-demand nature of OrderDynamics -- it will reduce internal IT demands and make web marketing changes more seamless" continues Thompson.

"We are very excited about working with Kitchen Stuff Plus and the growth opportunities that exist for the website" says Michael Turcsanyi, President of OrderDynamics. “We look forward to being a part of their story."

The new www.kitchenstuffplus.com website is scheduled for Q2 2011 launch.

About Kitchen Stuff Plus

Kitchen Stuff Plus is a privately owned Canadian housewares and home décor discount retailer. Founded in 1987, the company operates stores in the Greater Toronto Area including urban locations, suburban superstores and a clearance outlet. Customers enjoy significantly discounted prices on an ever-changing selection of quality, brand name merchandise from manufacturers around the world. Voted one of Toronto's best places to shop again and again, the company continues to capture an increasing share of the market through its ongoing commitment to provide a value-added shopping experience that consistently exceeds its customers' expectations.