Re-Platforming: Top 4 Frontend Challenges

The decision to change eCommerce platforms is usually made in part because the merchant has outgrown the features and capabilities of their current provider or systems. When evaluating a new platform provider, it is critical to challenge those you're evaluating and have them explain the types of Clients (in terms of online revenue / order volumes) they're focused on and are successful servicing. It is important to be aligned with a provider that has experience working with merchants of your size (or 2X-5X larger) and have case studies helping similar companies grow to your revenue targets.

Below are some typical frontend roadblocks that lead to a re-platforming project.

Hard to find products: Usability, Navigation, and Site Search

•Creating fast, easy Brand and Category based navigation that follows usability best practices

•Effective and accurate site search and search merchandising

•Ability to filter product results dynamically (Guided Navigation Filters)

No automated selling: Dynamic Merchandising

•Automatic cross sells and up sells based on traffic and order data

•Product recommendations (e.g. People that bought this also bought that)

•Delivering targeted content based on visitor (customer, IP geolocation, time of day, etc.)

High rate of abandonment: Optimizing Purchase Path

•Usage of persistent shopping carts, mini carts, more consumer controls in the cart (coupon, postal)

•Reduced checkout steps that encourage conversion and limit spots for abandonment

•Offering alternative payments (Paypal, Google Checkout, Gift Cards)

Cannot compete in SERPs: SEO and Search Engine Marketing

•Having easy ways to optimize on-page SEO for all Product, Category, and Brand Pages + dynamic pages

•Unable to leverage latest shopping aggregation and feeds

•Usually have inadequate Web Metrics to know what’s working

Having similar challenges? Give us a call to see if OrderDynamics might be the right platform partner for you!