eCommera’s DynamicAction to Bolster Holiday Profits for Calendars.com

eCommera, the decision-intelligent commerce company, today announced that the world’s largest calendar retailer, Calendars.com, has selected DynamicAction by eCommera to optimize their business and help drive profits this holiday season.

Calendars.com

While online retailers are typically strongly averse to technology implementations during the holiday shopping season to avoid possible site crashes or errors, Calendars.com made the bold move to employ the DynamicAction decision analytics software to support and grow this season’s sales. As DynamicAction is SaaS-based and does not affect site code, retailers can confidently invest in the low-maintenance platform while also efficiently allocating resources to other profit driving initiatives.

Calendars.com sees over 80% of their annual revenue during November through January, making this an opportune time to utilize decision analytics to make critical decisions to capture the most revenue possible during this period.  DynamicAction will allow Calendars.com to compile and analyze data from current marketing, sales and operational data to understand current customer behaviour and sales trends, as well as obtain detailed recommendations on product merchandising, inventory management, and fulfillment strategies based on customer expectations.

“We knew that DynamicAction is critical technology that can positively affect our holiday season,” said Paul Hoffman, CEO of Calendars.com. Mr. Hoffman credits the DynamicAction and Decision Science Practice Manager Solutions as acting like additional team members that make complex business decisions, allowing actual team members to confidently execute an effective retail action plan.

Read the official press release here.