The Shoe Company Re-Launches on OrderDynamics!

OrderDynamics® would like to congratulate The Shoe Company on their re-launch of TheShoeCompany.com on the OrderDynamics On-Demand eCommerce Platform.

The popular Canadian shoe and apparel retailer based out of Toronto currently operates 65 retail outlets throughout Canada, and has offered trendy dress, casual and sport shoes and accessories to Canadians since 1992. The Shoe Company has established a resilient reputation of offering one of the widest selections of footwear, including comfort brands such as Clarks, Florsheim, and Ecco, as well as high-fashion brands like BCBG, Jessica Simpson, and Michael Kors, and is known for exceptional customer service.

The Brand New TheShoeCompany.com Home Page

Improved Site Search

TheShoeCompany.com seeks to mirror an excellent in-store shopping experience in their online store so as to boost consumer confidence in shopping online. The new site features a frontend redesign with simplified navigation via browse by Brand and Category options, as well as filtered search options based on size, width, price and colour. 

TheShoeCompany.com's Improved Search Navigation

Product pages showcase high-resolution images with product zoom for a realistic view of merchandise, and detailed product descriptions and promotional information (such as markdown rate) so shoppers are optimally educated in their purchase decisions. Pages are also enhanced with social sharing buttons, and shoppers can view You May Also Like, and read and offer Ratings and Reviews right on the product page.

TheShoeCompany.com's new Product Pages

Leading Fulfillment Capabilities

In addition to improved shopability, TheShoeCompany.com offers several value-add fulfillment features that contribute to a streamlined and satisfying shopping experience. With powerful OrderDynamics backend integrations, TheShoeCompany.com is able to keep the customer fully educated at every step of the fulfillment process, providing email notifications of order confirmation, and order shipped status. Orders can be fulfilled in-store, and multi-item orders are able to be partially shipped, providing unique tracking numbers for each package. Customers can opt to have their order(s) delivered right to their front door at standard shipping rates (or free shipping on orders over $70), or they can pick up items in-store for free.  TheShoeCompany.com has also coined its return policy as Easy Returns, allowing for refunds in-store or via UPS shipment, with reimbursement on shipping charges on damaged items.

Enhanced Store Locator

Supporting their move toward an omni-channel commerce model, TheShoeCompany.com has implemented an improved Store Locator. The new locator is integrated with Google Maps to search via postal code or province and city to display nearby store locations, address and hours of operation. This enhanced feature encourages unified cross-channel shopping, removing the separation between online and offline sales where a customer may view an item online but would prefer to try the shoe on in-store, and subsequently offers the flexibility to purchase either immediately in-store, or online when they’re ready.

TheShoeCompany.com Store Locator