Internet Retailer magazine kicks off the New
Year with a special feature on top priorities for e-retailers including social
media and selecting the right e-commerce platform.
The January issue of Internet Retailer presents
the social media formula that can yield the best sales and marketing results
for e-retailers. Social media has been identified as a key factor in online
marketing for some time, however, the question of how to do so effectively has
still remained. In this issue, Internet
Retailer outlines the social media initiatives of the top 3 e-retailers listed
in the Internet Retailer Top 500, and how they have efficiently utilized
aggressive social media campaigns to generate revenue and boost traffic.
Also in the January issue is a feature on
how e-retailers can ensure they select the right eCommerce platform for their
business goals. One of OrderDynamics®’ newest clients, Laura Canada, was
highlighted in the article, crediting OrderDynamics H.I.V.E.™ integrations as a major selling point of the SaaS-based platform. A key factor
in selecting the OrderDynamics Platform - as stated by Laura Canada’s eCommerce
Director, Sam Barnes – was the
integration with Canada Post, enabling fulfillment capabilities such as
Real-Time Rate Lookup, Real-Time Order Tracking, Ship-to-Post-Office, and
Generate Return Label.
According to Mr. Barnes, OrderDynamics was
the right choice because the Platform is built on functionalities and
capabilities that were vital in facilitating the online customer experience
Laura Canada wanted to provide, a consideration that John Kinsella of
FitForCommerce says is imperative when selecting a vendor to power an online
storefront. Kinsella states that while individual goals may differ, all online
retailers must evaluate eCommerce platforms based on functional abilities, and
vendor support and relations. Other
points to consider are whether the Platform provider addresses mobile, product
content, and social media as well as whether it provides centralized multi-channel
capabilities for retailers whose business is also based on a physical
storefront, key items that are present in the OrderDynamics
On-Demand eCommerce Platform.
Read the full article here.
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