The article features several revealing quotes from Laura Canada's Director of eCommerce Sam Barnes, who discusses the various stages Laura have and will move through in order to launch their first fully transactional eCommerce site later this year.
One of Sam's most interesting quotes is one many Canadian retailers likely resonate with:
"Laura has to launch an e-commerce site that can instantly compete with the well-known brands that have been running e-commerce operations for years."This is a mentality shared by many of our Clients and prospects, and was very evident during last week's eTail Canada Conference. The reality is Sam and others are right. Canadian consumers expect a premium online shopping experience and retailers like Laura clearly understand the importance of launching a sophisticated site to support these expectations, in addition to being able to compete with advanced US retailers who've been running advanced eCommerce sites and strategies for years.
- Sam Barnes, Director of eCommerce at Laura Canada
Laura's aggressive strategy shows how serious Canadian retailers are about the opportunity that exists in online retail channels. Their attitude also shows how committed they are to growing this new sales channel for years to come.
Read the full article on InternetRetailer.com.