Geo-targeting empowers online retailers to showcase promotions, merchandise and pricing to one city, country or province/state, while displaying different information in another thereby allowing them to capitalize on the traffic in ways that best suits them.
OrderDynamics™ Client Walking On A Cloud was one of the featured web retailers in the article with the following excerpt:
"Retailers can create geo-targeted offers that go beyond holidays and weather to target consumers with more general types of promotions."
- Mark Zuckier, President at WalkingOnACloud.com
WalkingOnACloud.com, a Toronto-based shoe e-retailer that also sells in the United States, uses I.P. location technology from OrderDynamics to craft both free shipping and in-store marketing offers says Mark Zuckier, the company's president.
"Site visitors from the west coast of Canada and the U.S. are likely to see marketing messages emphasizing coast-to-coast fast shipping options," Mr. Zuckier says. "Shoppers closer to the our retail locations in the province of Ontario tend to see content related to the retail stores,” he explains.
As a retailer with separate .com and .ca websites, Walking On A Cloud is able to geo-target each of the sites so that users are dynamically pointed to the appropriate site regardless of whether they type .com or .ca with the URL. Leveraging this technology, Walking On A Cloud is able to maximize traffic and sales by catering to seasonal and logistic needs of shoppers based on where they are.
Read the full article on InternetRetailer.com.