OrderDynamics, Canada's leading On-Demand eCommerce Platform Provider, announces another successful website migration to their eCommerce SaaS Platform. Over a 5 month period, The American Diabetes Association's flagship eCommerce website was completely redesigned and re-launched on a new technology platform, allowing them to service more customers and attract business away from leading retailers like Amazon.
The new ShopDiabetes.org website is a fun and fast way to shop for diabetes books, gifts, apparel, and other great diabetes products. In addition, shoppers who buy from the official store of The American Diabetes Association help fund important diabetes research, education and advocacy efforts around the country. Last year alone, the Association funded more than $33.5 million for diabetes research.
"We're very excited about the new website and the strong position we're in with the OrderDynamics team" explains Brian Waller, American Diabetes Association's Director of Applications Solutions. "We've come a long way in a short period of time and look forward to growing with the solution" continues Waller. The new eStore features the latest frontend and backend eCommerce tools and best practices such as SEO, Navigation, Promotions, Merchandising, Recommendations, Product Personalization, Content Personalization, Rich Imaging, and more. In addition, ShopDiabetes.org allows shoppers to preview the pages of over 80 Diabetes Books and conveniently place a donation to The American Diabetes Association right from their shopping cart, making donating quick and easy.
"The ShopDiabetes.org project is very special and we're glad to be part of such an important cause" says Michael Benadiba, CEO of OrderDynamics. "We look forward to helping the ADA team reach new customers and deliver exciting new products and services on their website".
The new ShopDiabetes.org was visually designed by UXER Design (http://www.uxerdesign.com) and the website went live November 1st 2010 in time for American Diabetes Month.
About The American Diabetes Association
The American Diabetes Association is leading the fight to stop diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit http://www.diabetes.org.
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