Significant Visitor Growth for Major Online Merchants

If you don't follow InternetRetailer.com and you're in the eCommerce world at some level, its a good idea to get on their news letter.

Yesterday we were very pleased to read that most major retailers experience significant positive increases in visitor traffic, and most likely sales, this year as compared to previous years.

These quantitatively emphasize that eCommerce is an important part of a retailers multi-channel strategy. Bricks-and-Mortar retailers have a huge advantage over purely online retailers in that they have people walking in and out of their store, giving them a chance to connect and encourage future online shopping.

In addition, many already have customer lists in their CRM or POS system allowing them to immediately market to them using their eCommerce solution.

Some of the statistics we noticed:

Snip from: Among 10 top retail sites, Kohl’s has the sharpest rise in holiday traffic

Following are the 10 sites surveyed by Compete with their year-over-year rise in unique visitors and their total number of visitors (in millions) for the period Nov. 1 through Dec. 13, 2008:

Kohl’s, 53.1%, 38.55
Amazon.com, 48.5%, 382.02
Macys.com, 36.1%, 35.69
Sears, 25.1%, 58.62
Walmart.com, 22.8%, 181.62
ToysRUs.com, 21.7%, 60.04
Target.com, 20.3%, 137.23
JCP.com, 18.2%, 60.04
BestBuy.com, 12.3%, 77.51
Overstock.com, -9.8%, 42.01