OrderDynamics in Internet Retailer Magazine February: Everything in Order

OrderDynamics was featured in an article in the February 2011 edition of Internet Retailer Magazine. The article, called Everything in Order, showcases our Client Henry's Camera and how they use our On-Demand eCommerce Platform to handle orders from multiple sources. Here is an excerpt: "The ability to manage orders across channels is also helping retailers to leverage the strength of the web across stores and call centers. At Henry's, particularly strong growth in e-commerce sales is helping to drive sales across stores and contact centers.

Online shoppers and call center agents, for example, can view products currently available in stores as well as in the distribution center and also see how long it would take the goods to arrive at the shopper's home. Because it can view the orders a customer has placed in different channels, Henry's is better able to run promotions across multiple channels without guessing about customer interest."

Internet Retailer February 2011: Everything in Order

Read the article here

Digital Magazine to this Digital magazine article here

Back from IRWD 2011

The OrderDynamics Team wants to thank you for coming by our booth at Internet Retailer Web Design & Usability 2011 (IRWD), the only conference devoted to design and usability of ecommerce websites. The 3-day event was filled with great advice to help merchants re-platform with a new design or enhance their current website with the latest usability best practices. UXER Design delivered one-on-one website usability advice for many of the people who came by our booth and will be following up with you. Gproxy Design exhibited at the show for the first time and had a great theme of how they help their clients "score goals" complete with soccer balls and a net!

For those of you that are considering a new platform to go along with a fresh design, please give us a call to discuss how OrderDynamics powers custom designs and partners with you grow sales on our platform.

Sincerely,

The OrderDynamics Team

Re-Platforming: Top 4 Frontend Challenges

The decision to change eCommerce platforms is usually made in part because the merchant has outgrown the features and capabilities of their current provider or systems. When evaluating a new platform provider, it is critical to challenge those you're evaluating and have them explain the types of Clients (in terms of online revenue / order volumes) they're focused on and are successful servicing. It is important to be aligned with a provider that has experience working with merchants of your size (or 2X-5X larger) and have case studies helping similar companies grow to your revenue targets.

Below are some typical frontend roadblocks that lead to a re-platforming project.

Hard to find products: Usability, Navigation, and Site Search

•Creating fast, easy Brand and Category based navigation that follows usability best practices

•Effective and accurate site search and search merchandising

•Ability to filter product results dynamically (Guided Navigation Filters)

No automated selling: Dynamic Merchandising

•Automatic cross sells and up sells based on traffic and order data

•Product recommendations (e.g. People that bought this also bought that)

•Delivering targeted content based on visitor (customer, IP geolocation, time of day, etc.)

High rate of abandonment: Optimizing Purchase Path

•Usage of persistent shopping carts, mini carts, more consumer controls in the cart (coupon, postal)

•Reduced checkout steps that encourage conversion and limit spots for abandonment

•Offering alternative payments (Paypal, Google Checkout, Gift Cards)

Cannot compete in SERPs: SEO and Search Engine Marketing

•Having easy ways to optimize on-page SEO for all Product, Category, and Brand Pages + dynamic pages

•Unable to leverage latest shopping aggregation and feeds

•Usually have inadequate Web Metrics to know what’s working

Having similar challenges? Give us a call to see if OrderDynamics might be the right platform partner for you!

Congrats on Design Re-Launch Frizzoff.com!

Curly Hair Solutions, Frizzoff.com, re-launches their website design after growing on OrderDynamics for over five years. The new design, built from the ground up by the Frizzoff.com design team, makes shopping for popular curly hair products fun and easy.

The new website features Videos, Events, Magazine Articles, Press, Social Media, and Guided Selling Pages that walk customers through the right products for their hair types. In addition, the design incorporates kits and bundles that allow shoppers to add several items to their cart with 1 click. Using the Express Shopping option, shoppers can quickly buy multiple items at once from a single page.

Congrats Frizzoff! the new site looks great!

Come See Us at IR Web Design and Usability Show!

The OrderDynamics Team is on the way to another great conference! Internet Retailer Web Design & Usability 2011 (IRWD), the only conference devoted to design and usability of ecommerce websites, promises to deliver action-oriented advice from industry leaders about how to create engaging websites and the "dos and don'ts" of delivering a high converting website experience.

We invite you to come talk about how having the right eCommerce platform can unleash a new age of control over design and usability that will set your website apart from the masses and convert more sales.

We're in booth 207!, checkout all the IRWD 2011 Exhibitors.

Be sure to checkout our partners also at the show:

• Authorize.net Booth 205
• Gproxy Design Booth 214
• UXER Design (Booth 207)
• Nextopia Booth 306
• FitForCommerce eCommerce Know How Booth 313
• SLI Systems Booth 301
  

We'll be sending a follow-up email after the show. You may also contact us directly to let us know you're coming or setup a meeting time with Michael Turcsanyi.

OrderDynamics Team

Congrats on the launch Barrons!

We’re pleased to announce the recent launch of Barrons Catalog on the OrderDynamics eCommerce Platform! The new website is packed with over 20,000 products and offers many exciting new features when shopping for fine china, crystal, flatware, tableware, serveware, giftware and more.

The website was completely re-designed from the ground up including an overhaul of product categorization, enhancements of product data (with a significant amount of video, attributes, and related items), search engine optimization data, stock messaging, and more. The new top navigation includes multiple category landing pages (depending on the level you’re landing on) and guided navigation filtering that includes attribute filtering. Customers can shop by their favorite Brand or Product making finding and buying products in a collection quick an easy.

Several social marketing tools have been integrated to drive traffic and referral sales including Power Reviews, My Registry, Twitter, and Facebook. OrderDynamics is integrated with the Barrons Product Information Management system and ERP for Orders and Fulfillment.

Congrats to Nutrasource on the first site launched!

Congratulations to Nutrasource on launching their first of 5 website with OrderDynamics! The new Vitacorehealth.net website exhibits great use of popular ecommerce tools such as Quick View and Auto Ship, with information aesthetically organized and visually pleasing.

As the home of VitaCore Health Products, the website offers consumers superior products for cardio and joint care, as well as daily multivitamins teamed up with Dan Marino.

Vitacorehealth.net allows for easy and confident shopping with OrderDynamics through providing detailed product overviews and customer reviews, along with the added ability to submit questions to Nutrasource, and to read stories about how VitaCore products have improved the lives of its users. Congrats, again, Nutrasource!

Kitchen Stuff Plus Selects OrderDynamics On-Demand eCommerce Platform for Growth

OrderDynamics, Canada's leading On-Demand eCommerce platform provider announces a recent customer acquisition of popular Toronto-based retailer, Kitchen Stuff Plus.

Voted one of Toronto's best places to shop, Kitchen Stuff Plus is planning to re-launch its popular eCommerce website, kitchenstuffplus.com. Kitchenstuffplus.com provides customer's in Canada, and the United States, access to significantly discounted prices from a wide selection of merchandise from top brand names around the globe. The eCommerce channel has been growing at a rapid pace and the new kitchenstuffplus.com will enable many exciting frontend and backend features to help grow traffic, conversions and streamline operations.

In addition, the OrderDynamics On-Demand eCommerce Platform will be highly integrated into the Kitchen Stuff Plus point of sale (POS) system, keeping web customers up-to-date on inventory, store hours, and the latest deals.

“OrderDynamics was selected for their partnership approach, strong merchandising toolset, and ability to integrate on the backend with our ERP and POS systems." explains John Thompson, Director of IT at Kitchen Stuff Plus. "After running the eCommerce systems in-house since inception, we look forward to the on-demand nature of OrderDynamics -- it will reduce internal IT demands and make web marketing changes more seamless" continues Thompson.

"We are very excited about working with Kitchen Stuff Plus and the growth opportunities that exist for the website" says Michael Turcsanyi, President of OrderDynamics. “We look forward to being a part of their story."

The new www.kitchenstuffplus.com website is scheduled for Q2 2011 launch.

About Kitchen Stuff Plus

Kitchen Stuff Plus is a privately owned Canadian housewares and home décor discount retailer. Founded in 1987, the company operates stores in the Greater Toronto Area including urban locations, suburban superstores and a clearance outlet. Customers enjoy significantly discounted prices on an ever-changing selection of quality, brand name merchandise from manufacturers around the world. Voted one of Toronto's best places to shop again and again, the company continues to capture an increasing share of the market through its ongoing commitment to provide a value-added shopping experience that consistently exceeds its customers' expectations.

High Level Re-Platforming Goals, Changing eCommerce Platforms

The following is an excerpt from a recent presentation we did for Tenzing Managed IT Services, a leading Managed Hosting provider focused on large-scale SaaS and eCommerce websites. We helped them map out some of the common, high-level goals most online merchants share when migrating to a new eCommerce platform provider.

Goal #1: Building Traffic

•Introducing new traffic sources to diversify sales by major traffic segments (i.e. Paid vs. Organic Search or Shopping Sites, Referrals, Affliates)

•Requires strategies for SEO (on-page and off page), social networking, shopping aggregators, contact acquisition, affliates

•Setting goals for growing specific sub-segments of traffic (advanced segmentation and digital analysis)

Goal #2: Increasing Conversions

•Many times there are significant opportunities to grow sales simply by increasing conversion rate vs. traffic

•Deals with: ability to find, research, and buy products quickly and easily

•Conversion rate data is available by industry and website (i.e. IR Top 500)

Goal #3: Website Control for Marketing

•Many marketing teams have limited or no control over the website and have to “go through IT” to make changes; marketing teams want to make changes quickly

•Common controls needed: Promotions, Targeted Content, Product Carousels, Cross Sells, Banners, SEO

•Launching new products, categories, and brands; customer segmentation

Goal #4: Integration with Business Systems

•Reduce manual efforts for Order Management, Customer Care, Fulfillment, Fraud; enable the Order Maintenance team to “pull up orders, customers, manage orders”.

•Enable access to leading 3rd party services; Marketing services, Social Networking, Payments, Search

•Streamline business processes related to eCommerce (re-educate, adjust workflow); legacy systems integration to automate ERP/POS -> eCommerce

For more information, Contact an OrderDynamics representative today!

ShopDiabetes.org Successfully Launches on the OrderDynamics eCommerce Platform

OrderDynamics, Canada's leading On-Demand eCommerce Platform Provider, announces another successful website migration to their eCommerce SaaS Platform. Over a 5 month period, The American Diabetes Association's flagship eCommerce website was completely redesigned and re-launched on a new technology platform, allowing them to service more customers and attract business away from leading retailers like Amazon.

The new ShopDiabetes.org website is a fun and fast way to shop for diabetes books, gifts, apparel, and other great diabetes products. In addition, shoppers who buy from the official store of The American Diabetes Association help fund important diabetes research, education and advocacy efforts around the country. Last year alone, the Association funded more than $33.5 million for diabetes research.

"We're very excited about the new website and the strong position we're in with the OrderDynamics team" explains Brian Waller, American Diabetes Association's Director of Applications Solutions. "We've come a long way in a short period of time and look forward to growing with the solution" continues Waller. The new eStore features the latest frontend and backend eCommerce tools and best practices such as SEO, Navigation, Promotions, Merchandising, Recommendations, Product Personalization, Content Personalization, Rich Imaging, and more. In addition, ShopDiabetes.org allows shoppers to preview the pages of over 80 Diabetes Books and conveniently place a donation to The American Diabetes Association right from their shopping cart, making donating quick and easy.

"The ShopDiabetes.org project is very special and we're glad to be part of such an important cause" says Michael Benadiba, CEO of OrderDynamics. "We look forward to helping the ADA team reach new customers and deliver exciting new products and services on their website".

The new ShopDiabetes.org was visually designed by UXER Design (http://www.uxerdesign.com) and the website went live November 1st 2010 in time for American Diabetes Month.

About The American Diabetes Association
The American Diabetes Association is leading the fight to stop diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit http://www.diabetes.org.