On-Demand eCommerce Software Solutions By OrderDynamics Slash Project Lengths In Half

Leading on-demand eCommerce software provider delivers rapid eStore deployments thanks to SaaS platform and eCommerce web site design separation.

Toronto, ON May 15, 2009 -- OrderDynamics Corporation has observed that many online merchants are struggling with short eCommerce software replatforming timelines as peak shopping periods approach rapidly. Contributing to the tight timelines are delayed budget decisions and managers expecting more from their marketing team with a lot less.
OrderDynamics has designed its new eStore implementation process to reduce time to launch a new Client and is averaging a 15 week schedule from signature to soft launch.

"There are two factors at work here that allow us to roll out so quickly; eCommerce Web Site Design Flexibility and our SaaS Platform"

Explains Michael Benadiba, CEO OrderDynamics Corporation. OrderDynamics entirely separates the eCommerce web site design process from its on-demand platform, allowing this process to start in parallel and be delivered by a third party creative agency or internally.

OrderDynamics makes the eCommerce web site design come to life through a library of web 2.0 and 3.0 front-end web controls such as floating shopping carts, personalization controls, search merchandising, product reviews, and other pre-built controls which focus on enabling an fast, fun, and easy shopping experience. "The design and ease of use of an eStore must match the brand experience you're trying to create and the shopping expectations of your customers" continues Benadiba.

"By removing this hard linkage to the eCommerce platform, our Clients can accelerate design decisions and quickly implement future changes".

The other important time saver is the OrderDynamics eCommerce SaaS platform. eCommerce software as a service (or SaaS), means the software application is already developed and available almost immediately after signing a contract. It also means the SaaS provider takes care of maintaining the software and hosting it as part of a Service Level Agreement (SLA). "Our platform is fully redundant and is engineered for Availability, Performance, and Transaction Integrity - all things we guarantee in our SLA " adds Steve Berkovitz, On-Demand Platform Architect.

OrderDynamics Solves eCommerce Problems | Find out if You're Ready

We've recently launched our You're Ready Campaign aimed to reach prospective Clients that may be hitting the wall with their current eCommerce solution. Although there are many issues retailers face, we've selected 5 recurring problems that seem to come up regularly in discussions and that we've helped solve for our Clients.

• Cost Predictability
• Enterprise Search Control & SEO
• Design Flexibility
• Reliability
• Integration

As always, a special thanks goes out to all OrderDynamics Clients who give us valuable feedback and input on what's important to their business so we can shape our solutions.

Infinitely Simple eCommerce
OrderDynamics is a leading provider of on-demand eCommerce solutions designed to help online merchants grow revenues and simplify operations. We allow you to deliver superior shopping experiences through our innovative multi-eStore platform and integrated backend management systems that enable Dynamic Merchandising, Customer Service, Order Management, and Automation. You're Ready is our way of providing you solutions to the common problems that we help our Client's solve every day.

There are hundreds of reasons retailers are choosing OrderDynamics -> Find out if You're Ready

Rich Consumer Experiences | OrderDynamics Tops Practical eCommerce Top 10 List for April 2009

Practical eCommerce recently asked industry insiders to share a great, innovative idea that could help an eCommerce firm. Here’s what ten of them had to say.

OrderDynamics topped the list with...

Rich Consumer Experiences Dominate

"Focus on immersive branding and marketing techniques that create unexpectedly fast, fun, and easy shopping experiences. Are your budgets caught up on technology or are you investing in creating that visceral connection to the consumer? What amazes us the most is that very few e-stores provide that connection."

Michael Benadiba
CEO
OrderDynamics Corporation

OrderDynamics Launches Support for Amazon Payments: Amazon Simple Pay™

Canada's leading On-Demand eCommerce platform provides its online retailers support for Amazon's payment solution Amazon Simple Pay™.

Toronto, ON March 26, 2008 -- OrderDynamics Corporation launches support for Amazon Simple Pay™, a set of payment-only products that allows shoppers to use payment information from their Amazon.com accounts as a payment method. By offering Amazon Simple Pay™ to their shoppers, online merchants provide a convenient, trusted, and easy ordering mechanism to tens of millions of Amazon Customers.

"New payment solutions are constantly under evaluation by our product development team, because of the significant positive impact it can have on our Client's sales" explains Michael Benadiba, CEO OrderDynamics Corporation. "We also make the frontend implementation of these payment solutions easy through self service access from our backend management dashboard" continues Benadiba. Amazon Simple Pay™ provides brand recognition, purchase protection, and convenience to online shoppers - all things that can increase the chance of converting a sale.

The OrderDynamics On-Demand eCommerce platform has access to over 20 branded payment methods on their front-end eStores through its partnership with CardinalCommerce such as: Verified by Visa & MasterCard® SecureCode™, Amazon Payments™, Bill Me Later®, Ebates™, eBillme™, eLayaway™, Google™ Checkout, Green Dot® MoneyPak®, MyEcheck, PayPal™, RevolutionCard™, Mazooma™, ClickandBuy®, and more.Learn about how we've helped online merchants grow, Read our Case Studies

OrderDynamics is going to Internet Retailer IRCE 2009

For the first year, OrderDynamics will be attending the Internet Retailer Conference & Exhibition from June 15th to 18th at the Boston Convention and Exhibition Center.

Come see us at booth 1024 - See Booth Floor Plan

The IRCE 2009 Conference Content
IRCE 2009 is a four-day conference featuring 179 speakers in 94 sessions devoted to the strategies and tools that e-retailers can use to thrive in a recession that pulls the rest of retailing down. Hence the theme: Rising Above—Not Just Surviving—the Economic Storm. The agenda, which has fewer general sessions than last year and many more specific breakout sessions and tracks that are targeted to specific e-retailer needs, includes the following:

IRCE 2009 Agenda Summary
Day One (June 15) features two concurrent day-long workshops:

• Search Engine Marketing: Strategies for a more competitive market.
• Survival Guide for Small E-Retailers.

Day Two (June 16) marks the start of the general conference and features:

General Session (8:30 a.m. to 10:15 a.m.):

• State of the Industry: How E-Retailing Can Shine in A Gloomy Economy
• Technology Track: Finding Cost-Effective Web Technologies
• Retail Chain Track: Making the Web the Driver of the Chain
• Web Design & Merchandising Track: Making a Hot Site at a Cool Cost
• Small Retailer Track A: How Low-Budget Operators Can Have Big-Time Success

Day Three (June 17) contains a full day of breakout sessions in four tracks

General Sessions (8:30 a.m. to 10:15 a.m.)

• Marketing Track: What Marketing Works Best in a Recession.
• Operations Track: How to Cut Costs While Increasing Conversions
• Measuring Success: How Understanding Web Metrics Creates Online Success
• Small Retailer Track B: Efficient Ways to Attract New Web Shoppers

Day Four (June 18) features two concurrent day-long workshops:

• Capitalizing on the M-Commerce Boom
• Diving Deep Into E-Mail Marketing

The Internet Retailer 2009 Conference & Exhibition is not only the world's largest e-retailing conference, it is one of America's fastest growing conferences. While overall attendance at conferences and trade shows grew at 5% last year, IRCE has grown at a compound annual rate of 86% in its first three years of operation—from 1,178 total attendees in 2005 to 4,087 total attendees last year. Based on last year's turnout and favorable conference evaluations, we project total attendance at IRCE 2009 will reach 5,000.

eCommerce SaaS Platform Enhancement: Fulfillment with ShipWorks

Part of our last major release in January was a service module to allow our Customers to plug-in to the latest version of ShipWorks. The OrderDynamics integration components will also be rolled into the ShipWorks installer for quick integration to our "One-Click Bill & Print" fulfillment automation system for future Customers.

With this enhancement, we've integrated the OrderDynamics eCommerce back end manager at our dataceter, to the ShipWorks software running on the shipping computer our Customer's site. It handles data linking for Customer Service, Shipping, and Tracking for those using ShipWorks 2.9 to automate shipping activities.

What is ShipWorks?
ShipWorks is for people who sell online. It connects to your online store or seller account. It downloads your orders and makes it easy to create shipping labels, manage customers and emails, and update the online status of each order.

Other options?
OrderDynamics supports a wide range of fulfillment and shipping integration options. To be honest, integration to service providers like ShipWorks is very straight forward thanks to the built-in platform APIs inherent in the OrderDynamics system.

Example Service Providers Supported:

• United States Postal Service (USPS)
• Canada Post
• UPS
• FedEx
• DHL
• Pitney Bowes
• Endicia
• Professional Distribution
• Purolator

So far we've had a great experience working with the ShipWorks development and their leadership team.

Recurring Online Retail Sales Possible with "AUTO SHIP" fulfillment automation by OrderDynamics On-Demand eCommerce Solution

February 19, 2009

OrderDynamics, Canada's leading On-Demand eCommerce Solution provider enables its merchants to offer a recurring purchase and ship option called "auto ship".

Toronto - OrderDynamics Corporation, Securing repeat business is important in any business especially in times of economic uncertainty. For online retailers it's becoming an essential way not only to survive, but to grow revenues on top of a reliable base. Online retailers are in a unique position to acquire recurring sales through sticky services and providing relevant information after the initial purchase thanks to having detailed customer information in their database.

As part of their new feature release strategy, OrderDynamics performs regular Dynamic Merchandising eCommerce Surveys to capture specific interest areas from its Client base. "We hear consistently from both new and current Clients that recurring purchases is a key part of their sales strategy. This helped us prioritize our AUTO SHIP feature" explains Steven Berkovitz, VP Development. OrderDynamics calls its recurring purchase and shipping feature AUTO SHIP, which is a well known term in the eCommerce community.

AUTO SHIP gives the online merchandiser point and click ease to enable their customers to automatically receive certain products on a regular basis. Merchandisers can offer special discounted pricing for customers that subscribe to AUTO SHIP as well as offer multiple shipment frequencies. Call Center agents are also able to easily up-sell shoppers and subscribe them to AUTO SHIP on their behalf. The OrderDynamics SaaS-based eCommerce solution handles the recurring charges and shipping, and provides key management metrics to the merchant to manage their AUTO SHIP program.

AUTO SHIP seamlessly integrates into existing OrderDynamics fulfillment technology. "Our One-Step Bill & Print concept totally streamlines the fulfillment process for our merchants" explains Michael Benadiba, CEO of OrderDynamics. "With a click of a button, orders are downloaded, matched to shipping manifests, then printed for warehouse staff and uploaded to the shipping company for shoppers to track their orders online. And this can be done anytime throughout the day". This process has been refined over the years specifically to reduce fulfillment errors and handle higher volumes of orders. "AUTO SHIP orders seamlessly integrate into our existing One-Step Bill & Print which makes rolling out this new feature transparent to our customer's fulfillment departments." continues Benadiba.
These enhancements are part of an overall new feature release strategy that OrderDynamics includes as part of their eCommerce solution.

About OrderDynamics Corporation
OrderDynamics Corporation is a privately owned company that provides turn-key eCommerce solutions to businesses looking to grow their online sales. The success of OrderDynamics is highly attributed to its response to real client requirements and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution is designed for online merchants and services different business such as retail, manufacturing, business-to-business, complex online retail, and more. OrderDynamics officially launched its solution in 2006 after 2 years of research and development.

Learn how we help online merchants grow eCommerce Case Studies

For more information, please contact:
Michael Benadiba
Chief Executive Officer
OrderDynamics Corporation
1+ (866) 559-8123
news@orderdynamics.com

OrderDynamics Helps Online Retailers Reduce Shopping Cart Abandonment and Increase Sales Through Simplified Checkout Option

January 15th, 2009

Canada's leading On-Demand eCommerce provider builds streamlined shopping cart checkout for online shoppers into SaaS platform.

Toronto, ON (PRWEB) January 15, 2009 -- OrderDynamics Corporation, a Canadian On-Demand eCommerce solution provider, is pleased to announce continued enhancements to its Software-as-a-Service (SaaS) platform in order to solve the real business challenges of online merchants.

OrderDynamics Customers have another powerful eCommerce Shopping Cart feature to streamline the checkout process for their shoppers. Shopping cart abandonment occurs when shoppers leave the checkout process before completing the sale. With the click of a button, online merchants can include shipping options onto the same web form, and remove the final confirmation page, unlocking a single-page checkout while still maintaining brand flexibility, design control, and a standards-based layout.

"It is very important for our Customers to monitor and reduce their shopping cart abandonment. We help them manage this on a number of levels," explains Michael Benadiba, CEO of OrderDynamics Corporation. An On-Demand eCommerce solution provider can aggregate key metrics like shopping cart abandonment across hundreds of eStore websites and verticals and then implement software and services to reduce abandonment.

"Another important component to this strategy is allowing our Customers to maintain their own branding and design during the checkout process and not redirecting their shopper to a different website or URL, as seen with other providers such as NetSuite and Infopia," continues Benadiba. "Our research shows that redirecting someone away from the eStore during the checkout process or having the checkout page designed differently increases abandonment rates."

The OrderDynamics solution includes a powerful backend management console and sales dashboard that gives online merchants complete control of what shopping cart features to present to their shoppers and to closely monitor business metrics.
These enhancements are part of an overall new feature release strategy that OrderDynamics includes as part of their solution and Dynamic Merchandising concepts.

About OrderDynamics Corporation
OrderDynamics Corporation is a privately owned company that has provides turn-key eCommerce solutions to businesses looking to grow their online sales solutions. The success of OrderDynamics is highly attributed to its response to real Client requirements and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution is designed for online merchants and services different business such as retail, manufacturing, business-to-business, complex online retail, and more. OrderDynamics officially launched its on-demand eCommerce solution in 2006 after 2 years of research and development.

Learn about how we've helped online merchants grow: OrderDynamics Case Studies

For more information, please contact:
Michael Benadiba
Chief Executive Officer
OrderDynamics Corporation
1+ (866) 559-8123
mailto:559-8123news@orderdynamics.com

Dynamic Merchandising: SEO Checklist for eStore product pages

If you don't already have a strategy in-place for SEO (Search Engine Optimization), it should be high on your New Year's resolution list.

Online merchants have a great opportunity to leverage the vast SEO tactics for each product page on their eStore website. We're talking about product pages because most purchases start from a search engine. In the highly competitive Internet search world, online merchants are uniquely positioned to drive individual product page search results (page rank) in addition to bringing traffic to their main website.

We've provided a brief list of SEO tactics all online merchants should be doing to increase the likelyhood of a shopper finding their products. It is important to understand that this level of control and flexibility should be put into the hands of the merchandising team (or marketing team) through easy-to-use web interfaces, not having to proxy requests through a web design team.

Be sure to closely examine the Complete Feature List of your eCommerce Shopping Cart Software to look for these built-in SEO control capabilities.

eCommerce Product Page SEO Checklist (used for each product page):

• Standards-Based Pages: It is very important build your website following HTML W3C Standards which basically means your eStore will be read properly by a search engine and people browsing your website. A great designer isn't typically a great HTML coder. You really do need to think about the performance of your HTML pages to ensure they're error-free with lowest possible load times and that you aren't violating basic SEO rules. Your eCommerce provider should help you implement your eStore website and maintain the eStore HTML. Typically in an On-Demand eCommerce environment the eStore website branding and design is decoupled from the underlying eCommerce software - this means you can easily change your design & structure quickly and easily. For other tips to create high performance pages see Google Web Master Tools.


• Keywords: Start thinking about your keywords right away as this will drive many of the decisions below. Pick keywords and phrases that your target customer will use to find your product. If you're using Pay Per Click (PPC) advertising, these keywords and Ads should align. For example: 1960s Rookie Hockey Cards


• Page Content: You've probably heard this a million times already but its key to a successful SEO strategy. If your pages do not have relevant content they will not service your Customers and the search engines will not rank your page effectively against your keywords.


• Title Tag: This is the title of your page and one of the most important factors in SEO. Page titles should reflect the individual product you're selling. Title tags are shown in the search engine results page. For example: 1968 Rookie Card of John Smith - Millioncards.org.


• Page File Name: This is the actual html page name. For example: millioncards.org/rookie-cards/1968-rookie-card-john-smith.html


• Meta Keywords Tag: These are the most likely words or phrases that will help a customer find your product and are embedded in the HTML code. For example: Rookie Hockey Cards, John Smith Hockey Cards, 1960s Hockey Cards.


• Meta Description Tag: This a description of the Product Page and should be a short, 1-2 sentences (max 200-250 characters) that describes the content on the page. It is also shown in the search engines below the page title. This should briefly describe the product and be unique from the page title. For example: Millioncards provides rare Rookie Hockey Cards for collectors or gifts for hockey fans. This John Smith Rookie Card is in mint condition and includes protective case.


• Anchor Text (text links): Anchor text is very important in keyword use. This is the text found on your eStore that appears as a hyperlink. For example, click to learn more about our Enterprise SEO eCommerce Features. You can use Anchor text throughout your eStore to guide shoppers to the product pages, which will also help the search engines understand what the hyperlink is about. Anchor text should be relevant and can be used to link within your eStore to relevant product pages.


• Header Tags: Allows you to organize your product page into relevant sections by topic from the H1 Page topic header, H2 main topic, and H3 and sub topics, and so on. Headers give the search engines and understanding of where the important information is on the product page and allow you to utilize your keywords for topic areas that describe the product.


• Alt Image Attribute: Alt image attributes should be used for every image on your website. Alt attributes, provide a description to the search engine about what the image is (since search engine robots cannot "see") and displayed to the user prior to loading the image. Keep these short and relevant to what the picture is illustrating.

Online merchants must have this level of SEO control and capability at the hands of their merchandising team. With most product purchases starting from a web search and the highly competitive and fast-moving online sales world, you must be able to move quickly optimizing your product pages, keywords, and advertising campaigns to maximize sales.

For those not well equipped, it will be a painful process working through the web designer and basically impossible to deliver effective search engine optimization and advertising expenditures.

The OrderDynamics Team

Plan your On-Demand eCommerce solution for 2009 Holiday Sales...Happy New Year from OrderDynamics!

A new year is upon us and we would like to thank our Customers and everyone that has helped make OrderDynamics a leading on-demand eCommerce solution provider.

With an exciting year ahead for online merchants, be sure to start planning your eCommerce platform changes soon and in time for the 2009 holiday sales season. Depending on the size and complexity, an eCommerce website migration can take 45 to 90 business days (or longer) and you'll want to leave plenty of time to test and implement the latest Dynamic Merchandising tactics.

Thank you for making 2008 a wonderful year! Happy New Year!

The OrderDynamics Team