The Dx3 Digest – a blog hosted by Canada’s biggest Digital and Retail Trade Show,
Dx3 – focuses on all things pertaining to digital retailing,
advertising and marketing in Canada. On October 5, they published an article by
Kevin Butler, Senior Marketing Manager at OrderDynamics
entitled The Brave New World of Retail.
The article discusses the changing retail
climate and how the digital world - including social media, mobile apps, and
the internet, along with a shaky economy have catalyzed the power shift from
the retailer to the consumer. In the toughest selling environment ever,
retailers need to manage and meet customer expectations, and understand how
leveraging modern technology allows them to do so.
Butler describes how Kitchen Stuff
Plus – a Canadian multichannel retailer and OrderDynamics client -
has catered to the tech-savvy customer by aligning their online and offline
strategies to minimize competition and lost sales, upsell, and ensure a great
shopping experience.
Read
the full article on the Dx3
Digest.
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