Integrated Solutions for Retailers is a monthly magazine featuring case studies, technology trends and outlook, and coverage of events and product releases, all pertaining to multi-channel retail operations. The focus of the magazine is to help retailers grow by utilizing leading solutions and learning from best practices and winning strategies shared by other successful retailers.
The November issue of Integrated Solutions for Retailers includes a feature on OrderDynamics client, Henry’s Camera, entitled How To Drastically Increase E-Commerce Sales. The article documents Sen Kanthaswamy, eCommerce and eMarketing Manager at Henry’s Camera, as he discusses the challenges faced with operating Henrys.com on an in-house built platform, and how customer needs quickly out-grew the limitations of their internal capabilities. Kanthaswamy retells how an unreliable checkout process, minimal payment options and no post-purchase notifications lead to customer dissatisfaction and a lack of conversions on Henrys.com.
Choosing to re-platform with eCommerce platform provider, OrderDynamics, instead of refreshing their existing website proved to be the most efficient and cost-effective strategy for Henry’s Camera, as OrderDynamics’ integrations with other third-party payment and fulfillment firms helped minimize the need for maintenance and a large IT staff in-house. Henry’s Camera has also been able to utilize the multi-site capabilities of the OrderDynamics eCommerce SaaS Platform to launch four additional sites, leading to an 80% increase in sales last year – a feat that would never have been possible with their original eCommerce site.
Kanthaswamy asserts that the primary success point of Henrys.com, and Henry’s Camera’s additional sites, is the stability provided by a platform provider.
Read more about Henry’s Camera’s growth since re-platforming here.
(Note: Membership is required to read the entire article, but registering with ISR is free.)
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