eTail Latin America 2012 - Recap of the Show!

It's been a few weeks since the OrderDynamics team got back from the 2012 eTail Latin America Conference. The show, which was held in Miami, Florida for a second straight year, blew us away in several ways. There was a fantastic amount of quality data and information from the speaking panels and presentations, and a great sense that the Latin American market is just starting to get going.

In a way, it's fitting that the eTail Canada Conference kicked off just days later since the two shows have a very similar feel in terms of industry excitement and expectancy of growth. Both markets are considered emerging markets, are quickly becoming priorities (if they aren't already!) for retailers in North America and beyond, and feature "hometown" retailers doing some amazing things.

This the first time we have attended eTail's Latin America Conference, so we were excited to learn about the retailers, their challenges, and the kind of demand that exists from consumers. Meeting with some of our Clients such as Nutrasource and Inova also made the experience that much more memorable.

Of course, there are a number of fascinating challenges that exist in the Latin American market, from shipping and delivering products to different payment methods, and multiple languages (for example: Portuguese and Spanish). It was interesting to understand the different challenges North American retailers continue to face that they hadn't (and haven't) seen in Canada and the United States, and then hearing of the challenges that Latin American retailers struggle with.

Hearing Juan Diaz and Bruno Mercenari of Inova discuss their logistics challenges in Mexico and the United States was also a highly intriguing presentation. It goes without saying that those and other emerging markets such as Brazil, Argentina, Columbia, and others are completely unique markets and need to be treated as such in order to have any kind of success. The good news is the potential seems nearly unlimited in emerging markets such as these.

Lastly, it was great to spend time with existing OrderDynamics H.I.V.E. partners like LivePerson and others. We felt the show did a very good job of encompassing all the factors involved in the online Latin American market, and that's not easy feat. We look forward to next year's Conference, as well as following up with new contacts and interested parties. You may also contact us directly: solutions@orderdynamics.com.

In the meantime, we invite you to visit our website at www.orderdynamics.com to learn more about our On-Demand eCommerce Platform.

Sincerely,

The OrderDynamics Team
1 (866) 559-8123