eTail Canada 2012 - Recap of the Show!

A big thank you goes out to everyone attended and participated at the 2012 eTail Canada Conference earlier this week in Toronto. The OrderDynamics team was excited to exhibit at eTail Canada for a second straight year and noted an impressive growth in the number of retailers who attended the show. The kind of growth and excitement around online retailing at every Canadian eCommerce-related trade show was on fully display once again during the three-day event.

One thing that was evident at eTail Canada was how US-based retailers are looking at Canada as an emerging market with significant opportunity. It's clear Canadians aren't the only nation taking Canada's online retail potential seriously. A number of established US retailers are or will soon be entering the Canadian market as a test for international expansion strategies. It will be interesting to see how Canadian retailers react to this when building or revamping their online channels. Regardless of the outcome, this level of competition amongst retailers will go a long way in strengthening a growing Canadian eCommerce industry.

A big thanks also goes to some of the other eTail Canada exhibitors such as Bronto, Plastic Mobile, and Canada Post. We had a great time meeting their respective teams and hearing about their evolving solutions. We were especially impressed with Canada Post's commitment to building and improving the Canadian eCommerce landscape for retailers and consumers.

One of the top speakers at the Conference this year was Erick Barney, VP of Marketing at Motorcycle Superstore. Erick's presentation, "Personalization Across Multiple Touch Points", tackled remarketing tactics and site merchandising best practices. Possibly one of the most insightful parts of whole Conference came from Erick's presentation when he discussed Motorcycle Superstore's cross-sell and up-sell efforts. On Product pages, shoppers are shown similar products while complimentary products are shows on Checkout pages to limit distractions or possibilities of completing the transaction. Erick and his team also use their Category pages to showcase best selling products and accessories.  

 

We're coming up for a busy time in the 2012 trade show season. In June the OrderDynamics team will be exhibiting and presenting at both the 2012 Store Conference (booth #20) and the Internet Retailer Conference & Exhibition (booth #913). Be sure to catch us at either of these shows in June!

We will be reaching out to all interested parties over the next two weeks. You may also contact us directly: solutions@orderdynamics.com.

In the meantime, we invite you to visit our website at www.orderdynamics.com to learn more about our On-Demand eCommerce Platform.

Sincerely,

The OrderDynamics Team
1 (866) 559-8123