Each of the speakers touched on various shopping cart abandonment tips and tactics they've tried with their respective organizations. In particular, Ted Starkman's message about keeping the checkout experience distraction free resonated with the majority of the audience, while Matt Bertulli's A/B test of credit card logo sizes revealed twice as many checkouts were completed with slightly larger Visa and Mastercard images. (Note: Matt was quick to note that Snugglebugz shoppers might behave differently from other site visitors.)
The different opinions and tactics provided an interesting commentary about the online world – something eCommerce professionals have long known – there is no single right method. Every site and its visitors are completely different and need to be treated as such.
OrderDynamics offered its experience in one-on-one talks about our experience with checkout conversion rates across our platform and metrics on testing that we’ve done. OrderDynamics have clients with peak gross conversion rates of 12%+ for pureplay merchants that have highly tested and tuned their checkout flow. Part of the core OrderDynamics platform is the ability to use an industry best practice stepped checkout with a single-page checkout form. Merchants can configure elements of the cart and checkout independently to test the impact of making these changes.
It is truly amazing to see first-hand the kind of growth this event has gone through. From being at the very first Ecommerce Camp three years ago with approximately 20 people (mostly OrderDynamics employees, probably) to upgrading venue size several times over. Last night's Ecommerce Camp saw more than 250 of Toronto's finest eCommerce and retail professionals pack the Courthouse (a new and highly successful venue).
For OrderDynamics, these events represent a healthy mix of partners, clients, and industry peers we collaborate with. While OrderDynamics sponsored Ecommerce Camp 8, last night's event was sponsored by our friends and H.I.V.E. partners Nextopia. It's also a great feeling to see a growing number of our Clients attend and speak at these events too.
These quarterly Ecommerce Camp events have allowed OrderDynamics to interact and network with some of Toronto's leading eCommerce professionals. It's because of events like these that we've been able to meet prospects (in some cases) and team up with highly regarded industry thought leaders like Paige Malling and Tanbir Grover - two insightful speakers that will be part of an eCommerce panel OrderDynamics President Michael Turcsanyi will moderate at the Retail Council of Canada's 2012 Store Conference in June (more on this in the coming weeks).
We eagerly await Ecommerce Camp 10 and can't wait to see the new and old faces there. Cheers to the organizers (full disclosure: OrderDynamics Founder and On-Demand Architect Steve Berkovitz is one of the event planners for Ecommerce Camp) on another great event.
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