OrderDynamics Strengthens B2B Offering through New American Diabetes Association Site Launch

APRIL 30, 2012 – TORONTO, ON – OrderDynamics™, Canada's leading on-demand commerce platform provider, today announced that American Diabetes Association, a national not-for-profit organization that provides education about diabetes and funds diabetes efforts, has launched a business-to-business online storefront to match their existing business-to-consumer eCommerce site launched in 2010.

The American Diabetes Association’s (Association) B2B online storefront allows internal customers – volunteers and staff members – to order products using the same user friendly checkout found on www.shopdiabetes.org.  The new B2B website also features a full integration with the Association’s existing enterprise business system, allowing for easy checkouts and allocation of each purchase to a specific project or event for budgeting and reporting purposes. Association staff can browse the online product catalog, follow guided navigation cues and use site search functions to find exactly what they are looking for, just like a standard B2C online storefront.

Moving from a legacy solution to the B2B capabilities within the OrderDynamics on-demand eCommerce platform allows the Association to control both B2C and B2B storefronts from a central backend, improving company efficiencies and website management. “We wanted to create an easy to use internal ordering system for our entire staff.  The platform allows us to internally market to our staff nationwide, helping them to quickly and easily get the tools they need to continue working toward our mission,” said Lois Witkop, Senior Vice President of Marketing Communications at American Diabetes Association. “Having B2B and B2C sites running off the same eCommerce platform allows our organization to streamline order management and manage several eCommerce websites much more easily than ever before. We are confident this feature will help us become more efficient in working with our staff on our joint effort to Stop Diabetes®,” Witkop said.

“The American Diabetes Association’s new B2B launch represents some of the growing complexities and evolution in eCommerce,” said Michael Benadiba, CEO at OrderDynamics. “The Association’s needs allowed us to add to our B2B capabilities to offer retailers and organizations even more control of their online channel. We’re delighted to provide a solution that acts as the Association’s foundation for online sales,” Benadiba concluded.