The OrderDynamics team was happy to see you at IRCE 2009!

Dear Customer,

We at OrderDynamics really want to thank you for visiting us this year at the Internet Retailer Conference and Exhibition 2009. We sincerely enjoyed the opportunity to talk with you and learn more about your business. We’re excited with all that we saw from the exhibitors, and thrilled to see how far the eCommerce industry has come over the past eight years.

We look forward to connecting with you in the coming weeks, in the mean time we invite you to visit our website and learn more about our On-Demand eCommerce Platform.

Sincerely,

The OrderDynamics Team
1 (866) 559-8123
solutions@orderdynamics.com

On-Demad eCommerce Provider OrderDynamics - Off to Boston: Internet Retailer IRCE 2009

We're off to Internet Retailer Conference & Exhibition from June 15th to 18th at the Boston Convention and Exhibition Center.

Many retailers will be in attendance to learn about a wide variety of technologies and solutions to help them in their eCommerce journey. Despite the economy, IRCE attendance remains strong with over 4,500 people expected. With 91 sessions, 178 speakers, and over 360 exhibiting companies, IRCE is the one-stop-shop for those involved in eCommerce projects this year.

Come see OrderDynamics at booth 1024! - See Booth Floor Plan - we look forward to seeing you there!

Basic SEO Concepts For Online Retailers

It amazes us how many people we talk to have an "SEO consultant" - generally costing them anywhere from $1,500 to $4,500+ per month in "management fees" - and their eStore websites are not doing some of the basic things needed to rank high in the search engines. This article is meant to provide some basic concepts for online retailers to think about before signing up for SEO services.

First of all, Google is going to drive the bulk of your traffic so focus on getting your eStore optimized for Google first.

Search engines generally work from 2 principles and are tied together - Paid Listings, and Organic Listings. Paid Listings or "Sponsored Ads" require you to bid and pay per click whereas organic results are free. Organic positions take time to build and your goal should be to list on page one of Google for your chosen keywords.

Online retailers must start by determining the search terms (keywords and phrases) they think their target shopper uses to find their products or ones they want to use to compete with others. Google has tools to help them determine closely related search terms and the actual volumes of searching happening for them. Google AdWords Tool for example.

Google will only list up to 2 pages in organic listing per search term (keyword/phrase) in the SERPs (Search Engine Results Page). Therefore there is no point in optimizing an entire site for the same search terms.

It is important to lay out the pages on your site according to search terms and ensure these HTML pages are optimized for search (title tags, meta description, keywords, anchor text, image alt attribute, etc. ).

The next step is making sure these pages do in fact have content that is relevant to the search terms you believe are important. Simply optimizing the HTML tags is not enough. For retailers, this can be product landing pages or top-level entry pages with dynamic product listings.

You can test the quality of the pages using tools from Google, you should be targeting a 7+ (out of 10). For Paid Search Listings, a high quality score will also help your Pay Per Click costs (keep them down) and ensure your ad is shown.

Once your pages are optimized and have relevant content, the next step is a strong link building strategy. Inbound links build relevance in the eyes of the search engine and also help with your Page Rank, which is part of how Google rates the relevance of a site.

Link building can be done in many ways including press releases, manually listing yourself in high-quality directories, working with industry partners to exchange links, articles/blogs, and social networking. It is important to link from relevant site and hopefully pages with a high page rank. Avoid linking scams or "black hat" techniques that could cause Google to punish your listings in the SERPs.

All of these strategies are centered around 1 website domain name, so if you have more than 1 domain name you have an opportunity to widen the net. Although we recommend focusing on other keywords and phrases on the second site vs. competing with yourself.

Another critical part of an effective SEO strategy is to ensure the HTML code meets the latest XHTML standards, is error free, and the website performs well. Google will not rank websites high that have errors or are slow. Also important is your full URL path (page names, folders, etc.) as a method of capturing keywords and strengthen the results.

For online retailers, it is crucial that the eCommerce platform you select has the tools and expertise to help guide their clients to a successful SEO plan.

The OrderDynamics on-demand eCommerce platform not only provides easy to use SEO tools, our Account Managers and Developers have SEO expertise and help advise our Clients on how to make the most out of their SEO dollars.

On-Demand eCommerce Software Solutions By OrderDynamics Slash Project Lengths In Half

Leading on-demand eCommerce software provider delivers rapid eStore deployments thanks to SaaS platform and eCommerce web site design separation.

Toronto, ON May 15, 2009 -- OrderDynamics Corporation has observed that many online merchants are struggling with short eCommerce software replatforming timelines as peak shopping periods approach rapidly. Contributing to the tight timelines are delayed budget decisions and managers expecting more from their marketing team with a lot less.
OrderDynamics has designed its new eStore implementation process to reduce time to launch a new Client and is averaging a 15 week schedule from signature to soft launch.

"There are two factors at work here that allow us to roll out so quickly; eCommerce Web Site Design Flexibility and our SaaS Platform"

Explains Michael Benadiba, CEO OrderDynamics Corporation. OrderDynamics entirely separates the eCommerce web site design process from its on-demand platform, allowing this process to start in parallel and be delivered by a third party creative agency or internally.

OrderDynamics makes the eCommerce web site design come to life through a library of web 2.0 and 3.0 front-end web controls such as floating shopping carts, personalization controls, search merchandising, product reviews, and other pre-built controls which focus on enabling an fast, fun, and easy shopping experience. "The design and ease of use of an eStore must match the brand experience you're trying to create and the shopping expectations of your customers" continues Benadiba.

"By removing this hard linkage to the eCommerce platform, our Clients can accelerate design decisions and quickly implement future changes".

The other important time saver is the OrderDynamics eCommerce SaaS platform. eCommerce software as a service (or SaaS), means the software application is already developed and available almost immediately after signing a contract. It also means the SaaS provider takes care of maintaining the software and hosting it as part of a Service Level Agreement (SLA). "Our platform is fully redundant and is engineered for Availability, Performance, and Transaction Integrity - all things we guarantee in our SLA " adds Steve Berkovitz, On-Demand Platform Architect.

OrderDynamics Solves eCommerce Problems | Find out if You're Ready

We've recently launched our You're Ready Campaign aimed to reach prospective Clients that may be hitting the wall with their current eCommerce solution. Although there are many issues retailers face, we've selected 5 recurring problems that seem to come up regularly in discussions and that we've helped solve for our Clients.

• Cost Predictability
• Enterprise Search Control & SEO
• Design Flexibility
• Reliability
• Integration

As always, a special thanks goes out to all OrderDynamics Clients who give us valuable feedback and input on what's important to their business so we can shape our solutions.

Infinitely Simple eCommerce
OrderDynamics is a leading provider of on-demand eCommerce solutions designed to help online merchants grow revenues and simplify operations. We allow you to deliver superior shopping experiences through our innovative multi-eStore platform and integrated backend management systems that enable Dynamic Merchandising, Customer Service, Order Management, and Automation. You're Ready is our way of providing you solutions to the common problems that we help our Client's solve every day.

There are hundreds of reasons retailers are choosing OrderDynamics -> Find out if You're Ready

Rich Consumer Experiences | OrderDynamics Tops Practical eCommerce Top 10 List for April 2009

Practical eCommerce recently asked industry insiders to share a great, innovative idea that could help an eCommerce firm. Here’s what ten of them had to say.

OrderDynamics topped the list with...

Rich Consumer Experiences Dominate

"Focus on immersive branding and marketing techniques that create unexpectedly fast, fun, and easy shopping experiences. Are your budgets caught up on technology or are you investing in creating that visceral connection to the consumer? What amazes us the most is that very few e-stores provide that connection."

Michael Benadiba
CEO
OrderDynamics Corporation

OrderDynamics Launches Support for Amazon Payments: Amazon Simple Pay™

Canada's leading On-Demand eCommerce platform provides its online retailers support for Amazon's payment solution Amazon Simple Pay™.

Toronto, ON March 26, 2008 -- OrderDynamics Corporation launches support for Amazon Simple Pay™, a set of payment-only products that allows shoppers to use payment information from their Amazon.com accounts as a payment method. By offering Amazon Simple Pay™ to their shoppers, online merchants provide a convenient, trusted, and easy ordering mechanism to tens of millions of Amazon Customers.

"New payment solutions are constantly under evaluation by our product development team, because of the significant positive impact it can have on our Client's sales" explains Michael Benadiba, CEO OrderDynamics Corporation. "We also make the frontend implementation of these payment solutions easy through self service access from our backend management dashboard" continues Benadiba. Amazon Simple Pay™ provides brand recognition, purchase protection, and convenience to online shoppers - all things that can increase the chance of converting a sale.

The OrderDynamics On-Demand eCommerce platform has access to over 20 branded payment methods on their front-end eStores through its partnership with CardinalCommerce such as: Verified by Visa & MasterCard® SecureCode™, Amazon Payments™, Bill Me Later®, Ebates™, eBillme™, eLayaway™, Google™ Checkout, Green Dot® MoneyPak®, MyEcheck, PayPal™, RevolutionCard™, Mazooma™, ClickandBuy®, and more.Learn about how we've helped online merchants grow, Read our Case Studies

OrderDynamics is going to Internet Retailer IRCE 2009

For the first year, OrderDynamics will be attending the Internet Retailer Conference & Exhibition from June 15th to 18th at the Boston Convention and Exhibition Center.

Come see us at booth 1024 - See Booth Floor Plan

The IRCE 2009 Conference Content
IRCE 2009 is a four-day conference featuring 179 speakers in 94 sessions devoted to the strategies and tools that e-retailers can use to thrive in a recession that pulls the rest of retailing down. Hence the theme: Rising Above—Not Just Surviving—the Economic Storm. The agenda, which has fewer general sessions than last year and many more specific breakout sessions and tracks that are targeted to specific e-retailer needs, includes the following:

IRCE 2009 Agenda Summary
Day One (June 15) features two concurrent day-long workshops:

• Search Engine Marketing: Strategies for a more competitive market.
• Survival Guide for Small E-Retailers.

Day Two (June 16) marks the start of the general conference and features:

General Session (8:30 a.m. to 10:15 a.m.):

• State of the Industry: How E-Retailing Can Shine in A Gloomy Economy
• Technology Track: Finding Cost-Effective Web Technologies
• Retail Chain Track: Making the Web the Driver of the Chain
• Web Design & Merchandising Track: Making a Hot Site at a Cool Cost
• Small Retailer Track A: How Low-Budget Operators Can Have Big-Time Success

Day Three (June 17) contains a full day of breakout sessions in four tracks

General Sessions (8:30 a.m. to 10:15 a.m.)

• Marketing Track: What Marketing Works Best in a Recession.
• Operations Track: How to Cut Costs While Increasing Conversions
• Measuring Success: How Understanding Web Metrics Creates Online Success
• Small Retailer Track B: Efficient Ways to Attract New Web Shoppers

Day Four (June 18) features two concurrent day-long workshops:

• Capitalizing on the M-Commerce Boom
• Diving Deep Into E-Mail Marketing

The Internet Retailer 2009 Conference & Exhibition is not only the world's largest e-retailing conference, it is one of America's fastest growing conferences. While overall attendance at conferences and trade shows grew at 5% last year, IRCE has grown at a compound annual rate of 86% in its first three years of operation—from 1,178 total attendees in 2005 to 4,087 total attendees last year. Based on last year's turnout and favorable conference evaluations, we project total attendance at IRCE 2009 will reach 5,000.

eCommerce SaaS Platform Enhancement: Fulfillment with ShipWorks

Part of our last major release in January was a service module to allow our Customers to plug-in to the latest version of ShipWorks. The OrderDynamics integration components will also be rolled into the ShipWorks installer for quick integration to our "One-Click Bill & Print" fulfillment automation system for future Customers.

With this enhancement, we've integrated the OrderDynamics eCommerce back end manager at our dataceter, to the ShipWorks software running on the shipping computer our Customer's site. It handles data linking for Customer Service, Shipping, and Tracking for those using ShipWorks 2.9 to automate shipping activities.

What is ShipWorks?
ShipWorks is for people who sell online. It connects to your online store or seller account. It downloads your orders and makes it easy to create shipping labels, manage customers and emails, and update the online status of each order.

Other options?
OrderDynamics supports a wide range of fulfillment and shipping integration options. To be honest, integration to service providers like ShipWorks is very straight forward thanks to the built-in platform APIs inherent in the OrderDynamics system.

Example Service Providers Supported:

• United States Postal Service (USPS)
• Canada Post
• UPS
• FedEx
• DHL
• Pitney Bowes
• Endicia
• Professional Distribution
• Purolator

So far we've had a great experience working with the ShipWorks development and their leadership team.

Recurring Online Retail Sales Possible with "AUTO SHIP" fulfillment automation by OrderDynamics On-Demand eCommerce Solution

February 19, 2009

OrderDynamics, Canada's leading On-Demand eCommerce Solution provider enables its merchants to offer a recurring purchase and ship option called "auto ship".

Toronto - OrderDynamics Corporation, Securing repeat business is important in any business especially in times of economic uncertainty. For online retailers it's becoming an essential way not only to survive, but to grow revenues on top of a reliable base. Online retailers are in a unique position to acquire recurring sales through sticky services and providing relevant information after the initial purchase thanks to having detailed customer information in their database.

As part of their new feature release strategy, OrderDynamics performs regular Dynamic Merchandising eCommerce Surveys to capture specific interest areas from its Client base. "We hear consistently from both new and current Clients that recurring purchases is a key part of their sales strategy. This helped us prioritize our AUTO SHIP feature" explains Steven Berkovitz, VP Development. OrderDynamics calls its recurring purchase and shipping feature AUTO SHIP, which is a well known term in the eCommerce community.

AUTO SHIP gives the online merchandiser point and click ease to enable their customers to automatically receive certain products on a regular basis. Merchandisers can offer special discounted pricing for customers that subscribe to AUTO SHIP as well as offer multiple shipment frequencies. Call Center agents are also able to easily up-sell shoppers and subscribe them to AUTO SHIP on their behalf. The OrderDynamics SaaS-based eCommerce solution handles the recurring charges and shipping, and provides key management metrics to the merchant to manage their AUTO SHIP program.

AUTO SHIP seamlessly integrates into existing OrderDynamics fulfillment technology. "Our One-Step Bill & Print concept totally streamlines the fulfillment process for our merchants" explains Michael Benadiba, CEO of OrderDynamics. "With a click of a button, orders are downloaded, matched to shipping manifests, then printed for warehouse staff and uploaded to the shipping company for shoppers to track their orders online. And this can be done anytime throughout the day". This process has been refined over the years specifically to reduce fulfillment errors and handle higher volumes of orders. "AUTO SHIP orders seamlessly integrate into our existing One-Step Bill & Print which makes rolling out this new feature transparent to our customer's fulfillment departments." continues Benadiba.
These enhancements are part of an overall new feature release strategy that OrderDynamics includes as part of their eCommerce solution.

About OrderDynamics Corporation
OrderDynamics Corporation is a privately owned company that provides turn-key eCommerce solutions to businesses looking to grow their online sales. The success of OrderDynamics is highly attributed to its response to real client requirements and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution is designed for online merchants and services different business such as retail, manufacturing, business-to-business, complex online retail, and more. OrderDynamics officially launched its solution in 2006 after 2 years of research and development.

Learn how we help online merchants grow eCommerce Case Studies

For more information, please contact:
Michael Benadiba
Chief Executive Officer
OrderDynamics Corporation
1+ (866) 559-8123
news@orderdynamics.com