Walkingonacloud.com has been operating US and Canadian B2C eStores for over seven years. Specializing in "comfortable footwear brands", Walkingonacloud.com carries over 7,000 SKUs and leading footwear from top brands such as Geox, UGG, Ecco, and Rockport. Over the years, Walkingonacloud.com has achieved very strong search engine placement for highly competitive keywords for the shoe brands they carry. This has resulted in high of volumes traffic from organic searches and strong order growth, which has put a strain on their eCommerce platform, negatively affecting their conversion rate.
"Our top priorities for the website include diversifying our traffic sources and implementing tactics to raise our conversion rate to be more inline with industry averages" comments Mark Zuckier, Co-Founder and President of Walkingonacloud.com. "The OrderDynamics on-demand eCommerce solution gives us superior technology and additional resources to help us manage our website proactively." Walkingonacloud.com currently runs on a custom-built system which has become costly to maintain and does not have the features of a mid-market platform. OrderDynamics will migrate the Walkingonacloud.com website to their platform including all product, order, and customer data, external feeds, and design. Most importantly, all existing organic search rankings will be preserved through a comprehensive website scraping a redirect process. "Once we reviewed the detailed website migration process, we were immediately comfortable with moving forward" continues Zuckier. Walkingonacloud.com will also benefit from a superior Order Management System (OMS), which is part of the OrderDynamics platform and easily integrates multi-channel activities such as phone orders, shopping sites, ERP, and Amazon and eBay.
Walkingonacould.com will re-launch on the OrderDynamics platform in Q1 2010. "We are excited about the Walkingonacloud.com project." says Michael Turcsanyi, VP of Sales at OrderDynamics. "Walkingonacloud.com has all the ingredients to achieve significant revenue growth in the next 3 years and OrderDynamics looks forward to helping make this a reality".
Walkingonacloud.com is a leading online footwear retailer of brands such as Rockport, Ecco, Mephisto, Geox, UGG and carries over 7,000 SKUs. Walking On A Cloud operates over 30 retail stores in major shopping centers in Canada.