Toronto – August 17th 2010 -- OrderDynamics Corporation, Canada’s leading On-Demand eCommerce Platform Provider, has enhanced its SaaS platform giving high-volume online retailers automated fraud detection and tighter control over order management.
The OrderDynamics SaaS (Software-as-a-Service) eCommerce platform has a new fraud detection and management system embedded in its multi-channel Order Management System (OMS). eCommerce websites that are powered by the OrderDynamics platform benefit from a powerful frontend presentation layer that is directly integrated with a comprehensive backend (called eBusiness Manager) that includes order management, gateway processing, call center, customer relationship management, product catalog, promotions controls, reporting, and other important tools needed by high volume, multi-site retailers. OrderDynamics has recently made live a robust Fraud Management engine that is tied directly in to the order pipeline, reducing exposure to fraud without creating extra work for the a merchant’s order desk.
The powerful new Fraud Management engine is capable of catching fraudulent orders for sophisticated fraud cases where the order appears to be valid, such as with orders that successfully pass Address Verification System (or AVS) and other "card not present" technologies like Card Security Code (CVV2 for example) or even PIN systems like Verified by Visa. This is made possible by proprietary technology that inspects orders in real-time against customizable fraud chains, which are groupings of (AND/OR) rules with over 30 parameters and options defined by the merchant.
“High volume eCommerce websites require as much automation as possible to avoid manually handling orders” explains Michael Turcsanyi, VP Sales and Marketing for OrderDynamics Corporation. “This technology ensures that orders matching key conditions are held for review while all others continue normally” continues Turcsanyi. Once orders are flagged for possible fraud, the merchant can quickly review and action these orders within a matter of seconds. As the merchant’s business changes over time so can the fraud chains through point-and-click ease within the eBusiness Manager.
“Two of the competitive advantages our clients receive is personalizing the website experience for their shoppers and automating their back office. The Order Management System makes this possible” adds Turcsanyi. “The addition of Fraud Management into the OMS is part of our commitment to keeping our clients competitive”. OrderDynamics performs 4-6 major feature releases per year to its eCommerce SaaS platform, which are automatically made available to their current Clients at no additional costs.
Congrats on launch! OLLYShoes.com
Congratulations OLLY Shoes for the successful launch of your eCommerce website on the OrderDynamics platform! 
Although OLLY has a few stores in Canada, the website is currently only available in the United States. This website was design by our partners UXER DESIGN (http://www.uxerdesign.com/) and is integrated with OLLY's POS, Inventory, and Fulfillment systems.
Gproxy Design and OrderDynamics Team Up to Provide Superior eCommerce Platform and Marketing Solutions for High-Growth Online Retailers
TORONTO-July 15, 2010 --Two industry-leading eCommerce Service Providers, Gproxy Design and OrderDynamics, have come together to help mid-market online retailers migrate to a superior eCommerce platform and achieve their sales and marketing goals.
This partnership is designed to give existing, high volume B2C and B2B online merchants the ultimate combination of on-demand eCommerce platform technology from OrderDynamics and next-generation Retail Web Design, Usability and Online Marketing Services from Gproxy. Both companies are leaders in their areas of expertise and the blend of their services creates the ideal solution for retailers generating between 5MM and 50MM in online revenues.
Gproxy Design is a leader in eCommerce web design and online marketing services, with one of the largest eCommerce portfolios in the market. For over 10 years, Gproxy has been differentiated through its professional and highly specialized approach to retailing web design that integrates client needs, ecommerce best practices and ROI oriented online marketing strategies.
OrderDynamics provides superior eCommerce platform technology and services aimed at growing sales. Their on-demand eCommerce platform is delivered as a SaaS (Software-as-a-Service) solution and is an end-to-end platform designed for businesses that have outgrown their current frontend shopping cart and backend Order Management System (OMS), Customer Service Tools, and Merchandising Tools. The OrderDynamics solution facilitates revenue growth for online retailers through a proactive Account Management process, called Dynamic Merchandising, which increases qualified traffic, converts more sales, and improves operational efficiency. OrderDynamics specializes in multi-eStore deployments and highly integrated environments that provide complete branding control and near real time integration with over 25 ERP, Warehouse Management, and Accounting systems.
The success of the partnership between these two eCommerce leaders has been proven with an ever growing list of mid-market clients and worldwide-recognized brands that have trusted Gproxy Design and OrderDynamics to build them a booming online store. Some of these companies include: Consumers Interstate Corporation, ToilletPaperWorld.com, SuperSupplies.com, Pilot Pen of America, Walking on a Cloud, Recorders.com and Health Walk Shoes.
Both companies would like to thank everyone who visited OrderDynamics’ booth at the Internet Retailer Conference and Exhibition IRCE 2010.
About Gproxy Design Inc.:
Gproxy Design Inc. is a Miami-based business and service provider of top quality Web Design and Online Marketing solutions for businesses around the globe. Gproxy Design is a customer and service oriented business that looks to create long lasting business relationships with customers. Gproxy Design has been working in the eCommerce industry for 11 years and has a portfolio of over 300 eCommerce websites.
For more information please contact:
Gerardo Pico
Sales & Alliance Manager
Gproxy Design Inc.
1-800-814-4761
design@gproxy.com
This partnership is designed to give existing, high volume B2C and B2B online merchants the ultimate combination of on-demand eCommerce platform technology from OrderDynamics and next-generation Retail Web Design, Usability and Online Marketing Services from Gproxy. Both companies are leaders in their areas of expertise and the blend of their services creates the ideal solution for retailers generating between 5MM and 50MM in online revenues.
Gproxy Design is a leader in eCommerce web design and online marketing services, with one of the largest eCommerce portfolios in the market. For over 10 years, Gproxy has been differentiated through its professional and highly specialized approach to retailing web design that integrates client needs, ecommerce best practices and ROI oriented online marketing strategies.
OrderDynamics provides superior eCommerce platform technology and services aimed at growing sales. Their on-demand eCommerce platform is delivered as a SaaS (Software-as-a-Service) solution and is an end-to-end platform designed for businesses that have outgrown their current frontend shopping cart and backend Order Management System (OMS), Customer Service Tools, and Merchandising Tools. The OrderDynamics solution facilitates revenue growth for online retailers through a proactive Account Management process, called Dynamic Merchandising, which increases qualified traffic, converts more sales, and improves operational efficiency. OrderDynamics specializes in multi-eStore deployments and highly integrated environments that provide complete branding control and near real time integration with over 25 ERP, Warehouse Management, and Accounting systems.
The success of the partnership between these two eCommerce leaders has been proven with an ever growing list of mid-market clients and worldwide-recognized brands that have trusted Gproxy Design and OrderDynamics to build them a booming online store. Some of these companies include: Consumers Interstate Corporation, ToilletPaperWorld.com, SuperSupplies.com, Pilot Pen of America, Walking on a Cloud, Recorders.com and Health Walk Shoes.
Both companies would like to thank everyone who visited OrderDynamics’ booth at the Internet Retailer Conference and Exhibition IRCE 2010.
About Gproxy Design Inc.:
Gproxy Design Inc. is a Miami-based business and service provider of top quality Web Design and Online Marketing solutions for businesses around the globe. Gproxy Design is a customer and service oriented business that looks to create long lasting business relationships with customers. Gproxy Design has been working in the eCommerce industry for 11 years and has a portfolio of over 300 eCommerce websites.
For more information please contact:
Gerardo Pico
Sales & Alliance Manager
Gproxy Design Inc.
1-800-814-4761
design@gproxy.com
eCommerce Fraud Detection: Five Recommended Order Hold Rules
Earlier this year we saw record-low reports of fraud rates related to online retail. In January Cybersource reported 1.2% of revenue lost to fraud in 2009, attributing the improvements to the way retailers are managing risk.
With many tools, services, and technologies available for retailers to manage fraud, we wanted to provide some simple tactics to be deployed within the Order Management System. This post provides five great order hold rules for every high volume online retailer.
But first, lets explain what we mean by order holding within the eCommerce Order Management System (OMS) as part of your anti-fraud strategy. We're assuming that the fraudster has successfully passed all "frontend" validation checks, Address Verification System (or AVS), and other "card not present" technologies like Card Security Code (CVV2 for example) or even PIN systems like Verified by Visa. In our example, we basically have valid payment details and the order will be shipped unless we stop it within the OMS. So how does a merchant protect themselves without manually checking every single order? The answer: creating custom business rules within the OMS to trap and hold orders that meet certain criteria.
Within the OrderDynamics eBusiness Manager, we provide a comprehensive Fraud Detection engine that allows merchants to create custom detection rules. Each rule is defined using over 25 parameters and can be chained using AND/OR operators to form a "Fraud Detection Filter". All "payment authorized" orders are required to pass through these filters prior to being cleared for fulfillment. Orders that are caught by the filter are placed in a special queue called "Pending Fraud Validation" requiring a manual review by the customer operations team. As the merchant's business changes or they want to change their approach to fraud, they can easily modify their filters (rules and chains) over time.
Five Recommended Order Hold Rules
Rule #1: Bill To Address does not match Ship To Address
This can be very effective but may also flag too many orders for fraud review depending on your business. For example, if gifting is a big part of your business this rule may cast the net too wide. However, these rules can chained together so you can easily tighten the scope using AND/OR operators with other rules.
Rule #2: Overall Order Value Greater than $X
This allows retailers manually review orders of a certain value that they may not be comfortable being completely automated. Customer Service Tip: Retailers should take the necessary steps to ensure their high-value customers are getting "white glove" service. This rule will give them the immediate visibility into their largest customers.
Rule #3: Customer Account Charge Backs Exceed 1
Merchants should automatically hold orders for manual processing if the account has a history of charge backs.
Rule #4: IP Addresses or Billing and Shipping Addresses Out of Country
There are fraud hot spots around the world. Flagging shoppers from uncommon shipping destinations is a great way to avoid fraud.
Rule #5: Volume of Products, Categories, or Brands
With popular, and expensive, brands and products (for example iPhone 4G by Apple) available for online ordering, it is often a good idea to flag orders with high quantities of these brands, products, or categories from a single customer.
By chaining these 5 rules within the Order Management System (OMS), merchants can create comprehensive, business-specific Fraud Detection Filters sure to reduce fraud without costly manual effort.
For more information about OrderDynamics, contact Michael Turcsanyi.
Henry’s Camera Completes Move to OrderDynamics eCommerce SaaS Platform
Toronto (ON) -- OrderDynamics Corporation, Canada’s leading eCommerce Platform Provider, powers the new Henry’s family of websites, operator of over 30 photographic retail stores in Canada and multiple B2C and B2B websites.
As part of their 100th anniversary, Henry’s Camera re-launched their flagship website and adds two new B2C websites and a B2B site. The multi-phase project sees the successful completion of Phase 1 where each website was re-launched on the OrderDynamics eCommerce SaaS platform including a redesign of the popular web properties using the latest frontend user experience design best practices.
Henry’s implemented a new site architecture to service its 3 brands including a B2B site to streamline their business. OrderDynamics partnered with several leading companies to deliver best-of-breed services to Henry’s including FitForCommerce, UXER Design, Etilize, Givex, and Eosensa.
The new Henrys.ca and Henrys.com celebrates the moments their customers have shared for over 100 years in retail, allowing them to easily browse and shop over 25,000 products. The new Schoolofimaging.ca provides point-and-click access to courses offered exclusively at the Henry’s retail locations with the ability to see course schedules, reviews, recommendations, register, and cross-shop on the Henrys.ca website through a shared cart. The new Headshotsrentals.com site emphasizes the high-end brands and photographic systems sold and rented for professional and commercial use at Headshots Rentals in Toronto.
All sites offer the latest frontend features including navigation (category, brand, and guided), site search, product attributes, rich imaging, mini-cart, personalization, recommendations, and checkout. The OrderDynamics eCommerce SaaS platform is highly integrated with the Henry’s back office systems through a web services infrastructure that delivers near real-time updates to the websites, integrated in-store inventory, gift card support, advanced content management, promotions, and order management.
"The OrderDynamics SaaS platform is highly flexible, allowing Henry’s to implement our desired user experience and achieve the highest level of integration with our business systems” explains Max Payne, Director of Marketing at Henry’s. “Now that we have successfully re-launched our website technology, we are in a much better position to innovate and continually meet the needs of our customers through our websites” continues Max. The OrderDynamics eBusiness Manager provides the Henry’s marketing and customer service teams an easy-to-use dashboard for site maintenance and customer service requests, something not possible with their previous platform.
"We are absolutely thrilled about the partnership with Henry’s and to be part of their extraordinary Canadian story” says Michael Benadiba, CEO of OrderDynamics. “We thank the Henry’s team and look forward to helping them achieve their growth expectations each year” continues Benadiba.
About Henry’s Camera:
Cranbrook Glen Enterprises Ltd. operates Henry’s Camera, an independent photo, video, and digital retailer based in Toronto. Henry’s offers the latest in 35mm, digital SLR cameras, point and shoot, and advanced photo systems. In 2009, Henry’s celebrated their 100th anniversary making them one of Canada’s oldest retail businesses. Henrys.ca, SchoolofImaging.ca, and Headshotsrentals.com offer leading photographic and electronic brands from Nikon, Sony, Canon, Apple, Pentax, Hasselblad, and more with over 50,000 products. Henry’s operates in over 30 retail locations in communities across Canada.
As part of their 100th anniversary, Henry’s Camera re-launched their flagship website and adds two new B2C websites and a B2B site. The multi-phase project sees the successful completion of Phase 1 where each website was re-launched on the OrderDynamics eCommerce SaaS platform including a redesign of the popular web properties using the latest frontend user experience design best practices.
Henry’s implemented a new site architecture to service its 3 brands including a B2B site to streamline their business. OrderDynamics partnered with several leading companies to deliver best-of-breed services to Henry’s including FitForCommerce, UXER Design, Etilize, Givex, and Eosensa.
The new Henrys.ca and Henrys.com celebrates the moments their customers have shared for over 100 years in retail, allowing them to easily browse and shop over 25,000 products. The new Schoolofimaging.ca provides point-and-click access to courses offered exclusively at the Henry’s retail locations with the ability to see course schedules, reviews, recommendations, register, and cross-shop on the Henrys.ca website through a shared cart. The new Headshotsrentals.com site emphasizes the high-end brands and photographic systems sold and rented for professional and commercial use at Headshots Rentals in Toronto.
All sites offer the latest frontend features including navigation (category, brand, and guided), site search, product attributes, rich imaging, mini-cart, personalization, recommendations, and checkout. The OrderDynamics eCommerce SaaS platform is highly integrated with the Henry’s back office systems through a web services infrastructure that delivers near real-time updates to the websites, integrated in-store inventory, gift card support, advanced content management, promotions, and order management.
"The OrderDynamics SaaS platform is highly flexible, allowing Henry’s to implement our desired user experience and achieve the highest level of integration with our business systems” explains Max Payne, Director of Marketing at Henry’s. “Now that we have successfully re-launched our website technology, we are in a much better position to innovate and continually meet the needs of our customers through our websites” continues Max. The OrderDynamics eBusiness Manager provides the Henry’s marketing and customer service teams an easy-to-use dashboard for site maintenance and customer service requests, something not possible with their previous platform.
"We are absolutely thrilled about the partnership with Henry’s and to be part of their extraordinary Canadian story” says Michael Benadiba, CEO of OrderDynamics. “We thank the Henry’s team and look forward to helping them achieve their growth expectations each year” continues Benadiba.
About Henry’s Camera:
Cranbrook Glen Enterprises Ltd. operates Henry’s Camera, an independent photo, video, and digital retailer based in Toronto. Henry’s offers the latest in 35mm, digital SLR cameras, point and shoot, and advanced photo systems. In 2009, Henry’s celebrated their 100th anniversary making them one of Canada’s oldest retail businesses. Henrys.ca, SchoolofImaging.ca, and Headshotsrentals.com offer leading photographic and electronic brands from Nikon, Sony, Canon, Apple, Pentax, Hasselblad, and more with over 50,000 products. Henry’s operates in over 30 retail locations in communities across Canada.
Thanks for visiting us at IRCE 2010!
The OrderDynamics Team would like to thank you for visiting our booth in Chicago! We look forward to setting up a time to continue our discussions.
Overall we were very pleased with IRCE 2010 and getting the chance to reconnect with our Clients and Partners. The feedback from attendees was very positive. Many expressed willingness to invest in platform technology to help them grow, making 2010 and 2011 major years for platform changes. We talked to many people about how to successfully migrate their high-revenue websites to a new platform and the majority were planning to make their decision this year. Most high-growth merchants we talked to were looking for a Software-as-a-Service (SaaS) solution as the preferred delivery model for their eCommerce Platform.
Some notable companies that we thought were innovative and worth a closer look: Napkyn, Kampyle, AlaTest, LISTRAK, JetPay, AdShip, Gen 3 Marketing.
Special Partner Thanks!
• Audette Media
• UXER Design
• Gproxy Design
• Cardinal Commerce
• Avalara
• Global Power Merchants
• FitForCommerce eCommerce Know How
• SLI Systems
• Live Person
We will be reaching out to all interested parties over the next two weeks. You may also contact us directly: Michael Turcsanyi michael@orderdynamics.com.
In the mean time, we invite you to visit our website at http://www.orderdynamics.com/ to learn more about our On-Demand eCommerce Platform.
Sincerely,
The OrderDynamics Team
1 (866) 559-8123
solutions@orderdynamics.com
Overall we were very pleased with IRCE 2010 and getting the chance to reconnect with our Clients and Partners. The feedback from attendees was very positive. Many expressed willingness to invest in platform technology to help them grow, making 2010 and 2011 major years for platform changes. We talked to many people about how to successfully migrate their high-revenue websites to a new platform and the majority were planning to make their decision this year. Most high-growth merchants we talked to were looking for a Software-as-a-Service (SaaS) solution as the preferred delivery model for their eCommerce Platform.
Some notable companies that we thought were innovative and worth a closer look: Napkyn, Kampyle, AlaTest, LISTRAK, JetPay, AdShip, Gen 3 Marketing.
Special Partner Thanks!
• Audette Media
• UXER Design
• Gproxy Design
• Cardinal Commerce
• Avalara
• Global Power Merchants
• FitForCommerce eCommerce Know How
• SLI Systems
• Live Person
We will be reaching out to all interested parties over the next two weeks. You may also contact us directly: Michael Turcsanyi michael@orderdynamics.com.
In the mean time, we invite you to visit our website at http://www.orderdynamics.com/ to learn more about our On-Demand eCommerce Platform.
Sincerely,
The OrderDynamics Team
1 (866) 559-8123
solutions@orderdynamics.com
OrderDynamics at IRCE 2010! Booth #379
The OrderDynamics team invites you to stop by our booth (#379) at the Internet Retailer Conference and Exhibition 2010 in Chicago from June 8th - 11th.
IRCE 2010 promises to deliver practical and action-oriented advice to help retailers "reboot" after recovering from the worst recession since WWII. The 4-day event will offer topics and workshops that focus on "Reinvesting, Refreshing, and Recommitting" anticipating double-digit growth rates from 2010.
OrderDynamics is excited to exhibit at the show again this year. We look forward to participating in the sessions and seeing our Clients and Partners and talking to you about your eCommerce platform needs.
What You'll See at Our Booth!
Live Platform Demos
Migration Advice and Scenarios
Multi-Site B2C and B2B Merchandising
Easy-to-Use Backend eBusiness Manager
Order Management System (OMS) & WMS Lite
Content Personalization and Recommendations
Facebook, Amazon, and eBay Integration
Over 25 Integrated Payment Brands (Amazon, Google, Paypal!)
Over 10 Integrated Shopping Sites and Market Places
Easily Integrates with leading ERP & WMS
Come see exciting offers from our partners such as GProxy Design, Audette Media, UXD Partners, Cardinal Commerce, Global Power Merchants, and more!
With many exciting new features and cutting edge SaaS technology, OrderDynamics may be the last eCommerce platform you'll ever need!
In the mean time, we invite you to visit our website at www.orderdynamics.com to learn more about our On-Demand eCommerce Platform
Sincerely,
The OrderDynamics Team
Online Retailers Stay Competitive, Lift Traffic, and Score Conversions Using Search Merchandising Technology from OrderDynamics
OrderDynamics Corporation, Canada’s leading On-Demand eCommerce Platform Provider, has enhanced its SaaS technology giving online retailers more control over search, enabling better merchandising within search results.
The OrderDynamics SaaS (Software-as-a-Service) eCommerce platform now has an integrated Search Merchandising engine designed to help retailers grow qualified traffic and increase conversions. “Site Search has rapidly become the preferred method for many shoppers to find what they are looking for…” explains Michael Benadiba, CEO of OrderDynamics Corporation. “…and the use Search Merchandising and Guided Navigation techniques has become the gold standard for leading eCommerce websites" says Benadiba.
The Search Merchandising engine gives retailers granular control of how site search results are calculated and merchandised to shoppers. This includes the ability to merchandise within search results, reuse previous search terms, append targeted results to natural listing, and overriding zero result searches with dynamic recommendations. The Search Merchandising engine also enables retailers to automatically expose their products to many of the Internet’s most popular shopping marketplaces. OrderDynamics supports automated integration with over 10 external shopping sites such as Google Base, Shopping.com, ShopZilla, Yahoo!, NexTag, Become.com, BizRate, PriceGrabber.com, and Amazon.
To ensure retailers can measure the performance of their efforts, OrderDynamics provides a comprehensive set of eCommerce metric reports along with innovative tools such as multiple vanity URLs and Search Engine Directive controls that simplify multi variant testing.
“Along with our recent eCommerce Personalization release, we feel the introduction of Search Merchandising to the OrderDynamics eCommerce SaaS Platform is a substantial addition to the core offering” adds Michael Turcsanyi, Co-Founder and Vice President of Sales & Marketing. OrderDynamics performs 4-6 major feature releases per year to its eCommerce SaaS platform, which are automatically made available to their current Clients at no additional costs.
The OrderDynamics SaaS (Software-as-a-Service) eCommerce platform now has an integrated Search Merchandising engine designed to help retailers grow qualified traffic and increase conversions. “Site Search has rapidly become the preferred method for many shoppers to find what they are looking for…” explains Michael Benadiba, CEO of OrderDynamics Corporation. “…and the use Search Merchandising and Guided Navigation techniques has become the gold standard for leading eCommerce websites" says Benadiba.
The Search Merchandising engine gives retailers granular control of how site search results are calculated and merchandised to shoppers. This includes the ability to merchandise within search results, reuse previous search terms, append targeted results to natural listing, and overriding zero result searches with dynamic recommendations. The Search Merchandising engine also enables retailers to automatically expose their products to many of the Internet’s most popular shopping marketplaces. OrderDynamics supports automated integration with over 10 external shopping sites such as Google Base, Shopping.com, ShopZilla, Yahoo!, NexTag, Become.com, BizRate, PriceGrabber.com, and Amazon.
To ensure retailers can measure the performance of their efforts, OrderDynamics provides a comprehensive set of eCommerce metric reports along with innovative tools such as multiple vanity URLs and Search Engine Directive controls that simplify multi variant testing.
“Along with our recent eCommerce Personalization release, we feel the introduction of Search Merchandising to the OrderDynamics eCommerce SaaS Platform is a substantial addition to the core offering” adds Michael Turcsanyi, Co-Founder and Vice President of Sales & Marketing. OrderDynamics performs 4-6 major feature releases per year to its eCommerce SaaS platform, which are automatically made available to their current Clients at no additional costs.
OrderDynamics Announces eCommerce Personalization Technology Integrated into SaaS Platform
Online Retailers Stay Competitive, Lift Traffic, and Score Conversions Using Personalization Technology from OrderDynamics.
Toronto (ON) -- OrderDynamics Corporation, Canada’s leading eCommerce Platform Provider, has enhanced its sales and marketing technology, giving online retailers more control over how, and when to display promotions, product information and other content on their web site.
The OrderDynamics SaaS (Software-as-a-Service) eCommerce platform now has an integrated Content Personalization engine called "Personalized Content Areas" designed to help retailers grow qualified traffic and increase conversions. “We are squarely focused on helping our Clients grow their revenue by helping them leverage the latest eCommerce tactics like content personalization.” Explains Michael Benadiba, CEO of OrderDynamics Corporation. “This technology enhancement gives our Clients point and click access to quickly manage what would otherwise be a very manual process”. Continues Benadiba.
Core to this technology is the ability for retailers to detect demographical information about their visitor, and display a variety of content based on merchant defined “personas”, which are configured in the OrderDynamics eBusiness Manager dashboard. Personalization controls include time-of-day, IP geolocation, referral websites, customer groups, buying patterns, search patterns, and more. Online retailers can choose to display a wide range of content types such as Images, Products, Flash, Video or other HTML content. To ensure retailers can measure the performance of their efforts, OrderDynamics provides a comprehensive set of eCommerce metric reports along with innovative tools such as multiple vanity URLs and Search Engine Directive controls that simplify multi variant testing.
“As a part of our overall innovative feature release strategy, we feel the introduction of Personalization to the OrderDynamics On-Demand eCommerce Platform is a substantial addition to the core offering.” Explains Michael Turcsanyi, Co-Founder and Vice President of Sales & Marketing of OrderDynamics Corporation. OrderDynamics performs 4-6 major feature releases per year to its eCommerce SaaS platform, which are automatically made available to their current Clients at no additional cost.
Toronto (ON) -- OrderDynamics Corporation, Canada’s leading eCommerce Platform Provider, has enhanced its sales and marketing technology, giving online retailers more control over how, and when to display promotions, product information and other content on their web site.
The OrderDynamics SaaS (Software-as-a-Service) eCommerce platform now has an integrated Content Personalization engine called "Personalized Content Areas" designed to help retailers grow qualified traffic and increase conversions. “We are squarely focused on helping our Clients grow their revenue by helping them leverage the latest eCommerce tactics like content personalization.” Explains Michael Benadiba, CEO of OrderDynamics Corporation. “This technology enhancement gives our Clients point and click access to quickly manage what would otherwise be a very manual process”. Continues Benadiba.
Core to this technology is the ability for retailers to detect demographical information about their visitor, and display a variety of content based on merchant defined “personas”, which are configured in the OrderDynamics eBusiness Manager dashboard. Personalization controls include time-of-day, IP geolocation, referral websites, customer groups, buying patterns, search patterns, and more. Online retailers can choose to display a wide range of content types such as Images, Products, Flash, Video or other HTML content. To ensure retailers can measure the performance of their efforts, OrderDynamics provides a comprehensive set of eCommerce metric reports along with innovative tools such as multiple vanity URLs and Search Engine Directive controls that simplify multi variant testing.“As a part of our overall innovative feature release strategy, we feel the introduction of Personalization to the OrderDynamics On-Demand eCommerce Platform is a substantial addition to the core offering.” Explains Michael Turcsanyi, Co-Founder and Vice President of Sales & Marketing of OrderDynamics Corporation. OrderDynamics performs 4-6 major feature releases per year to its eCommerce SaaS platform, which are automatically made available to their current Clients at no additional cost.
For more information contact: Michael Turcsanyi
Futureshop Pricing Error Underscores Need for Strong ERP and eCommerce Integration
In a recent Toronto Star article, Futureshop.ca was left to explain how customers were left without receiving products even after payment. The article, available here: Futureshop pricing error, explains how 2 products were being offered for the price of a single item - which was apparently wrong. The pricing error was fixed, but not until customers had already checked out with the previously stated price. Those customers were not provided what they purchased. Futureshop attributed the error to a recent eCommerce platform change. Both futureshop.ca and bestbuy.ca recently changed platforms and are reporting some minor bugs.Obviously pricing errors happen regularly, but it highlights a couple important issues. 1) Online retailers need the ability to resolve pricing and product information errors quickly and reliably and 2) Once a shopper makes it through checkout, it is important to honor the purchase where possible. The issue reported in the article would be similar to buying the product in the store (after seeing an advertised offer and checking out), loading up the car, then being flagged down in the parking lot by someone asking to return the product and pay more.
For retailers like futureshop, maintaining accurate pricing, inventory, and locations on the website requires sophisticated integration. This will typically involve near real-time two way synchronization of the back office IT systems with the eCommerce Platform and Order Management System (OMS). These integrations will rely on triggers, like a price change for example, and can be set to update the website immediately through pre-defined business rules and approval work flows. This level of integration can help retailers avoid (and resolve) these types of website issues.
In all likelihood the Futureshop pricing error was just part of getting settled into their new platform. However, there are some good Customer Service lessons in here for future hiccups.
