BTY Selects OrderDynamics On-Demand eCommerce Platform Solution

Toronto, ON - OrderDynamics, Canada’s leading On-Demand eCommerce Platform Provider, announces recent new client partnership with BTY (Boutique To You), retailer of high trend fashion apparel.

After a surge in growth in the past two years, BTY has decided a new eCommerce platform is needed to continue to outpace its competition. The retailer of the hottest designer clothes worn by celebrities has been taking the market by storm through its fast-paced marketing tactics, integrating social media, and its ability to fulfill the fastest trending items in celebrity fashion. As order volumes are at the highest levels ever, BTY is in need of a new eCommerce platform, one designed to help mid-sized online retailers grow and can guarantee site reliability, something that’s been challenging with such electric growth.

“Although we continue to grow at a significant rate, we’ve simply outgrown our current platform, both in technology and their ability to service us” explains Ann Smith, Co-Founder of BTY. “OrderDynamics proved to be a great fit both in service model and their proven ability to help their clients grow after moving onto their platform” continues Smith. As part of its Software-as-a-Service (SaaS) eCommerce platform, OrderDynamics includes proactive account management guidance designed to keep merchants on a constant path of success. The service includes a dedicated account manager and ongoing new feature releases to the eCommerce platform at no extra costs. In addition, each client receives a comprehensive Service Level Agreement (SLA) that holds OrderDynamics accountable for the uptime, performance, and reliability of each website it powers. “We searched high and low for the right e-commerce fit. OrderDynamics provided the best out-of-the box solutions as well as the ability and willingness to flex and grow with our company.”

“We’re very excited about this project and helping Ann and Debbie grow their business” says Michael Turcsanyi, President of OrderDynamics. The new website is slated to launch in June and will incorporate many exciting features like Guided Navigation, Targeted Banner Personalization and Recommendations, Mini Cart, Mobile Commerce, and more!

About BTY

BTY evolved from what started as a small locally-based accessory style business into a multi-million dollar celebrity style online boutique. The initial concept was “brining the boutique to you” via the online medium. Back in 2004 when the online store started to take off, brining boutique and celebrity style items was a new concept for many shoppers. Fast forward to 2011 where shopping online is the preferred method for many customers. The long name has been dropped and the more sophisticated abbreviation, BTY has taken its place. BTY’s owners, Ann Smith and Debbie Susich have always been flexible and ready to adapt to the market on a dime.

OrderDynamics to Rock Out with Avalara at IRCE 2011

OrderDynamics Corporation is partnering with Avalara in hosting the party of the year! We invite you to come enjoy an evening out with us at Avalara’s Rocktopia during the heart of the Internet Retailer Conference & Exhibition 2011 in San Diego, California.


On June 16, 2011 from 9pm to midnight, Jolt’n Joe’s in the San Diego Gaslamp will be opening its doors with Avalara to select IRCE 2011 attendees to put an intimate and exciting touch to the conference with Rocktopia. OrderDynamics is a proud participant and we welcome you to check out our booth at the conference to learn how you can get your hands on an invite.
Rocktopia promises to be a ‘rocking’ event while allowing guests to take advantage of great food, beverages, live entertainment and a chance to network on a more personal level with us, along with other prospective partners. The first 100 guests at Jolt’n Joe’s will be given wrist bands for open bar access throughout the night, and if you come find us on time in the crowd, we may have some complimentary drink tickets waiting for you! Avalara will also be giving away a free Apple iPad to one lucky attendee of Rocktopia. All you have to do is pick up a passport at one of the participating sponsor booths, have it stamped by each sponsor and be entered to win! Consider it a great ice-breaker for some valuable networking for the final day of IRCE 2011.
If you would like to help Avalara, join us in sponsoring Rocktopia to also earn some great exposure for your company. For more information on how to get involved, contact Yvonne via email: yvonne.tomascak@avalara.com.

About Avalara:
Headquartered in Bainbridge Island, WA, Avalara is the recognized leader in web-based sales tax solutions and is transforming the sales and use tax compliance process for businesses of all sizes. With point-and-click ease Avalara, the provider of AvaTax, AvaCert and AvaFile, provides the fastest, easiest, most accurate and affordable way for companies to address their statutory tax requirements. Avalara is the industry's most trusted provider of sales and use tax automation solutions, serving more than 40,000 registered users located throughout the U.S., Canada, and abroad, delivering more than 350 million sales tax transactions, and filing and remitting more than $10 billion in sales & use tax collections per year.



Melissa Itwar

OrderDynamics helps OLLY Shoes Drive Sales with ShopRunner

OrderDynamics, Canada's Leading On-Demand eCommerce Platform Provider, helps OLLY Shoes grow website traffic and sales with ShopRunner, a recently completed integration into the OrderDynamics eCommerce SaaS Platform.

As part of their expanding list of supported integrations, called OrderDynamics H.I.V.E.™ (Highly Integrated Virtual Ecosystem), OrderDynamics is pleased to announce the recent addition of ShopRunner into its eCommerce SaaS Platform. ShopRunner is an annual membership program that provides shoppers unlimited free 2-Day Shipping with no minimum order size from some of the biggest and widely shopped online retailers in the world. In addition, ShopRunner offers exclusive member only deals and ability to share a ShopRunner account with up to four members in the same household. With all of these member benefits plus a growing market place, ShopRunner will allow OLLY Shoes to increase qualified traffic, convert more shoppers, and capture more repeat sales.

"We're very excited about having ShopRunner on our website. We very quickly started receiving ShopRunner orders after we launched and referral traffic is up" explains Michael DiGuiseppe, Director of eCommerce at OLLY Shoes. "OrderDynamics launched ShopRunner ahead of schedule and included support in their core platform, which is important for our long term success with this channel" continues DiGuiseppe. As part of this project, OrderDynamics embedded support for ShopRunner in its eCommerce SaaS platform, ensuring complete frontend and backend support in addition to streamlining the implementation of ShopRunner for OLLY.

"The ShopRunner team is very pleased to have OLLY Shoes onboard" comments Michael Golden, President of Shoprunner. "Since OrderDynamics has embedded support for ShopRunner in their platform, they're in a great position to support OLLY and future merchants" continues Golden.

OrderDynamics deployed ShopRunner for OLLY Shoes as part of their March 2011 release. "ShopRunner promises great traffic and sales benefits for retailers like OLLY Shoes" says Michael Benadiba, CEO of OrderDynamics. "We congratulate ShopRunner and OLLY in this initiative and look forward to future ShopRunner deployments" continues Benadiba.

About OLLY Shoes
OLLY Shoes is a leading retailer of shoes for kids with over 15 locations in the United States and Canada. For parents and children alike, shopping for new shoes can be a frustrating and tedious experience. Alack of industry-wide sizing standards and a shortage of well-trained salespeople have left many kids walking out of stores wearing ill-fitting shoes. Toronto, Canada-based Oily Shoes has come to the rescue of frustrated consumers, taking the headache and hassle out of shoe shopping with its revolutionary, patented OLLYSCAN® fitting technology.

About ShopRunner
ShopRunner is a members-only online shopping service that offers time-starved, savvy consumers unlimited, free two-day shipping with no minimum order size, and free shipping on returns across a wide selection of today's most popular retailers. ShopRunner members also receive access to exclusive deals that can be combined with fast, free shipping. ShopRunner's growing retail network includes relationships with America's most sought-after brands, including Toys R Us, Sports Authority, GNC, drugstore.com, inc., Borders and PetSmart , with millions of products in clothing, baby, beauty, books, electronics, movies, sporting goods, pets, toys, video games, luggage, automotive and more. ShopRunner is a wholly-owned subsidiary of GSI Commerce®, (Nasdaq: GSIC), a leading provider of e-commerce and interactive marketing services. For more information, or to try ShopRunner free for 30-days, visit www.shoprunner.com.

OrderDynamics Upgrades Call Center Technology in its eCommerce SaaS Platform

Toronto, ON - OrderDynamics, Canada's Leading On-Demand eCommerce Platform Provider, has recently deployed a major upgrade to its Call Center module specifically designed for online merchants with customer care teams that support multiple eCommerce websites.

As part of their regular SaaS platform feature release cycle, OrderDynamics delivers another important upgrade to its multi-channel Order Management System (OMS) within its eCommerce Platform. The recent update to the fully integrated Call Center application provides additional features especially important for multi-store retailers and additional Dynamic Merchandising to support fast and easy cross selling and upselling. In addition, the Call Center module has been overhauled for performance to make it even more appealing for large catalog merchants with SKU counts beyond 100,000 and large customer databases. Some of the new eCommerce Call Center features include: multi-store impersonation, streamlined customer lookup, guided navigation product search, autocomplete product search, customer also bought dynamic merchandising, related items merchandising, stock availability, pricing overrides, and more.

The multi-eStore (often referred to as multi-site) technology allows merchant call centers, or a third party call center, to take orders for any branded websites that they support with all per-site features such as product pricing, promotions, customer records, transactional emails, payments, shipping rates, and more. In addition, the OrderDynamics Call Center utilizes a best practice single-page checkout page and latest shopping cart features that provide support for in-cart triggers, merchandising of bonus items, ability to add and remove promo codes, shipping rates, offline payments, and the ability the save the shopping cart as quote for lookup later. Another feature that was added is the ability for a merchant to lookup a shopper's saved cart from the CRM module and load that cart into the Call Center to help the customer checkout. The merchant can also retrieve saved quotes or any frontend shopping list, such as a wish list or shopping list that is part of a shopper's account, to assist with checkout.

In addition to these new features, the OrderDynamics Call Center has always allowed the merchant to process current customer orders securely, without requiring access to the shopper's credit card, assisting with PCI compliance. "The integrated frontend and backend nature of OrderDynamics is what mid-sized online retailers are looking for in their eCommerce platform" explains Michael Benadiba, CEO of OrderDynamics Corporation. "The Call Center module is a critical part of our strategy to give high-volume, multi-store merchants the tools they need to quickly grow sales and operate efficiently" continues Benadiba.

As with all releases to their On-Demand eCommerce Platform, the new Call Center was seamlessly released into the core platform making it immediately available to all OrderDynamics Clients. OrderDynamics launched the upgrade in January as part of their winter 2011 release.

OrderDynamics Sponsors eTail Canada

For the first time, eTail is coming to Canada and promises to draw a great group of retail executives and people in the Canada eCommerce scene. Held on Toronto on May 16th-17th, eTail Canada is the only Canadian event that is completely focused on multi-channel marketing and e-commerce optimization.

Come visit us at our booth, or contact us to setup a meeting at the show.

About eTail Canada.

Since 1999 the producers of the eTail conference have been researching with senior executives from the top retailers in the world bringing them together to discuss the latest trends that impact the industry. In the last two years Canada’s astounding growth in the ecommerce sector has been a prevailing topic of discussion.

A report from Statistics Canada revealed that window shopping has become one of the most popular activities online, with 52% of Canadians reporting that they window shopped online in 2009. 39% of Canadians also reported buying goods or services online.

At eTail Canada, retailers will engage with the top-level speaking faculty, and each other, to discuss key initiatives to bring back to the office. Initiatives that will cut costs and drive revenue for 2011.

Search Merchandising: 5 Tips to Optimize eCommerce Site Search

Connecting shoppers to products quickly is the goal when planning an effective search merchandising strategy. A strong Site Search, in combination with a robust Guided Navigation system, is the first step to reducing the number of clicks for your customers. Once these tools are in place (and we realize many high-growth B2C and B2B websites are lacking in this area), it is important to constantly optimize your eCommerce platform in response to how shoppers are using your site.

Below are the Top 5 Search Merchandising tactics that should be part of your routine.

Monitor Search History
Keeping on top of what keywords shoppers are using on your website is a good way to understand how you should merchandise your products so they'll find them faster. An effective Search History report should provide you with the ability to drill down to each of your websites, define a date/time range, and immediately see the keywords used by your shoppers along with 1) How many times these keyword was used and 2) Average search results. This will allow you to zero-in on key consumer searches and prioritize the rest of your Search Merchandising Plan.

Optimize Product Keywords
Once you're armed with real-world data of how your Site Search is producing (or not producing) search results, you can begin to optimize the fields searched by your platform. This usually includes adding or removing keywords to your products, adjusting titles and descriptions, and any other fields your site search platform uses (like product attributes for example).

Create Search Overrides
Search Overrides are a great way to ensure a specific set of products are included in the natural search results or that they're the only products that are displayed. For example, if you have a promotion running for a group of products, using Search Overrides you can ensure these products are at the top search results when the shopper searches specific search terms, regardless of the natural results the platform may produce. An example might be appending these promotional products to the natural results when searching Product Sub-Categories that these products might appear in or competitive brands you do not carry.

Adding Search Redirects
Search Redirects are used to when you want to totally avoid sending shoppers to the product search results. It usually involves sending the shopper directly to a landing page that is better suited for the customer and thus more likely to result conversions. For example, some merchants will redirect shoppers to a Guided Selling Page, Category Page, or Brand page for broad-based search terms brand names, topics like "Gift Cards", and more.

Add Attributes for Guided Navigation
Product attributes that are available for use with Guided Navigation (also referred to as Faceted Navigation) make refining large search results quick and easy. This involves creating or updaing Product Attribute Groups with key attributes that can be used with guided navigation. Then each product is updated with its associated attribute value. For example, a sock that is made of wool vs. cotton. Using this efficient search merchandising tactic, shoppers can immediately filter their search results with what interested them the most.

For more information about Search Merchandising tools from OrderDynamics, contact us today!

Chiefsupply.com Launches on OrderDynamics!

Congratulations to CHIEFSupply.com on the re-launch on OrderDynamics! The CHIEF team totally redesigned their high volume B2C and B2B website to lay the foundation for significant revenue growth over the next 12 to 36 months. The website is fully integrated with the CHIEF backoffice systems for Products, Pricing, Attributes, Inventory, and Fulfillment. Checkout their huge selection of products from categories like: Law Enforcement, Military and Federal, Fire and Rescue, EMS, and Medical and Scrubs.Here are some of the cool features of the CHIEF site:

• Faceted navigation
• Multi-level category pages
• Brand pages
• Sophisticated Promotions
• Ratings and Reviews
• Multiple Images, Zoom, and Video
• Recently viewed, Top Sellers, Recommendations
• Mini Cart and Streamlined Cart and Checkout

The new www.chiefsupply.com was designed by our partners, UXER Design.

Pilotpen.us Launches on OrderDynamics!

Congratulations to Pilot Pen on their recent launch of their eCommerce website on OrderDynamics! The Pilot team completely re-designed their site to create a fast and fun way to shop for pens and refills. Go checkout the wide variety of brands, colors, and styles of your favorite Pilot Pens and many more now available directly from www.pilotpen.us!Here are some of the cool features of the Pilot Pen site:

• Multi-Select Faceted navigation
• Easy-to-use Product Finder Tool
• Brand pages
• Shop for singles, multi-packs, refills
• Multiple Images, Zoom, and Video
• Mini cart and Recommended Products
• Complete backoffice integration for Products, Inventory, Pricing, and Fulfillment

The new www.pilotpen.us website was designed by our partners, GPROXY Design.

Cascio Interstate Music Selects OrderDynamics eCommerce SaaS Platform

Toronto, ON - OrderDynamics, Canada’s leading On-Demand eCommerce Platform Provider, announces recent new client partnership with Cascio Interstate Music, a national provider of music products for over 60 years.

As part of their long term digital strategy, Cascio Interstate Music will re-launch their flagship B2C eCommerce website, www.interstatemusic.com, on the OrderDynamics eCommerce SaaS Platform to set the stage for significant retail and wholesale growth over the next 5 years. The new website will simultaneously deliver an improved frontend shopping experience and give Cascio the flexibility to rapidly evolve serving its customers online. The on-demand nature of OrderDynamics will enable Cascio to continuously leverage the latest frontend and backend eCommerce best practices and features while eliminating the need for internal software maintenance and website hosting.

“We are very excited about continuing to move forward with our digital strategy, which is an increasingly critical component of our Company's future” explains Michael Houser, CEO of Cascio Interstate Music. “OrderDynamics was selected because of their leading platform technology and service model centered around helping us grow” continues Houser. OrderDynamics wraps a proactive service model around each Client, designed to facilitate rapid growth through ongoing guidance and the prompt servicing of future projects.

“Our entire team is thrilled to be the provider chosen by Cascio” says Michael Benadiba, CEO of OrderDynamics. “The project is exciting in many ways and we look forward to a summer launch” continues Benadiba. The new website is slated to launch in August and will incorporate many exciting features like Guided Navigation, Gift and Private Label Cards, Personalization and Recommendations, and more!

About Cascio Interstate Music

Since 1946, Cascio Interstate Music has based it's business around serving the needs of musician's and schools throughout the United States. Cascio Interstate Music is among the nation's top independent musical instrument retailers, ranking 14th in the nation. Cascio as been operating for over 60 years in the suburban Milwaukee, Wisconsin marketplace, which houses it's retail SuperStore, Call Center, Web Center, Quality Assurance and Testing facilities for it's own brands of drums, guitars and band and orchestra products, and corporate offices. Its Distribution Center in Waukesha, WI handles over 40,000 items and distributes direct to consumers and schools/districts from the facility. Cascio Interstate offers a wide selection from the world's top brands." More information on the Company is located at www.interstatemusic.com

Aleva Stores Continues Multi-Store Rollout with Launch of SocksAppeal.com

Today Aleva Stores launched their second of upcoming 4 additional ecommerce websites onto the OrderDynamics on-demand eCommerce platform, SocksAppeal.com. The new brand for Aleva Stores is targeted at sock enthusiasts and offers a wide selection of premium sock brands. The new site offers a fun “Sock Finder” tool, guided navigation w/keyword filtering, and an optimized cart / checkout.

Congrats on the launch Aleva!