Retail Cloud Software Company eCommera Secures $41 Million to Fuel Global Expansion

eCommera, a global software-as-a-service (SaaS) commerce and big data company that was formed to help retailers profit from the move to omni-channel, has announced a $41 million Series C funding round – one of the largest raises in its category.

Dawn Capital led the round together with investors ePlanet Capital, Frog Capital, Westcoast Capital, WPP and new partner Wti. The funding will be used to advance global growth of the next-of-breed Decision Intelligent Commerce solution built exclusively for retailers. This solution combines big data predictive analytics with online, mobile and operational software to allow retailers to sell everywhere, fulfil from anywhere and to do so profitably.

Founded in 2007, eCommera has grown rapidly and enters this round of funding as one of the fastest growing companies in its segment, with a compound annual growth rate (CAGR) of 46 percent over the past three years. This has been driven by strong customer demand with over 20 new retailers and brands added to its roster in 2013. Today the company’s cloud commerce, order management and big data platforms are a vital component in the success of over 70 leading retailers and global brands across 32 countries, powering mobile, online and in-store customer touch points and operations. Notable customers include Asda, House of Fraser, Neiman Marcus, Brooks Brothers, Lifetime Brands, Bouclair, and Clarins.

“We began by assembling a team who pioneered the retail, analytics and technology industries, including the former chief scientist at Amazon, and we have remained fervently focused on answering the omni-channel retailer’s most pressing needs: to reach more customers across the globe, to convert and serve them more profitably, and to offer a seamless experience from first touch to fulfilment,” said Andrew McGregor, CEO of eCommera. “We are supported by an investment group that understands the power of data in solving retail-specific complexities and see the significant global opportunity in new software and systems to command the next generation retail experiences and operations. We are already one of the largest cloud-software and service companies in the European market and this investment will enable us to accelerate our global growth, with specific focus on the North American market.”

“The fundamental changes happening in the $15 trillion global retail market are driving a shift in the way end-to-end retail operations are managed and run,” said Norman Fiore, General Manager at Dawn Capital. “eCommera has created a game-changing technology that specifically enables retailers to increase profitability and deliver compelling customer experiences at every touch-point in every channel. The eCommera team has continually demonstrated their ability to create technology solutions that retailers did not even know were possible, but are desperately in need of, and we are excited to be supporting them in their next phase of growth.”

eCommera has been recognized for its technology leadership and rapid business growth with inclusion in the Sunday Times Tech Track 100 for the past three years and the UK Government-backed Future Fifty programme. Just in 2013, eCommera’s retail clients experienced an average online traffic growth of 42 percent.

Further information about eCommera can be found at www.ecommera.com

Advisors for this round included William Blair & Company and White & Black.

About eCommera
eCommera is a cloud software business that combines big data analytics, commerce and order management platforms to deliver a next of breed Decision Intelligence solution designed exclusively for retail. This allows retailers across the globe to sell across any channel, fulfil from any store or warehouse and to do so profitably. The business works with over 70 retailers and global brands across 32 countries. In 2013 eCommera acquired OrderDynamics one of the leaders in Order Management software. Today eCommera has offices in Asia, Europe and North America.