OrderDynamics® is thrilled to recap on another eventful and progressive year, and extend our thanks to all of our valued clients, partners and vendors who made it possible. 2013 has been a year of new opportunities and exciting projects, in addition to our participation in conferences, panel discussions and speaking engagements, and new technology releases that we have become known for. We are immensely grateful for the continued support we receive from our friends and colleagues.
Our Commitment to Helping Retailers Enter Omni-Channel Commerce
This year, we helped several Canadian retailers launch brand new Omni-Channel operations featuring cross-channel fulfillment, inventory and merchandising functionality including The Shoe Company and Eclipse. JYSK.ca, a Danish brand of furniture and home décor, also integrated its existing eCommerce Platform with OrderDynamics Retail Order Management System. The integration allows JYSK to ship orders using store stock, and offer their customers the ability to pick up online orders in-store – a program that greatly extends their product offering given the nature of their product and large-sized packages that make traditional delivery costly and time-consuming. JYSK also leveraged the OrderDynamics Retail Order Management System to offer deeper product assortment and inventory redundancy via Endless Aisle functionality.
Henry’s Camera added a new convenience-focused service offering to its existing Omni-Channel operations called Reserve Online, Pickup In-Store. After launching in summer 2013, Henry’s quickly saw increased customer engagement online, along with increased store foot traffic.
Cutting-Edge Order Management Study with Forrester Research
In September, we commissioned a global study with Forrester Research, surveying retailers from Europe, Asia and North America to weigh the importance they place in retail order management systems, and their impact on driving Omni-Channel retail initiatives and cross-channel revenue growth. The study, entitled the "The Retail Order Management Imperative", revealed compelling stats indicating that 82% of retailers surveyed believe that a retail Order Management System is essential in executing a successful Omni-Channel retail strategy. Additionally, cross-channel fulfillment programs, such as ship-from-store are the highest priority over other aspects of an Omni-Channel strategy, stating that these programs help extend the online assortment to include products typically not sellable online, reduce online cart abandonment associated with shipping time and costs, reduce store markdowns resulting from individual store stock availability with cross-channel inventory visibility, while in-store pickup helps increase store foot traffic, and provides the opportunity to upsell and cross-sell thereby boosting average order value. Omni-Channel retail has become such a priority, that almost a third of retailers surveyed have already implemented Omni-Channel fulfillment capabilities, and 39% have designated a C-level executive role for creating, implementing and managing Omni-Channel strategies.
Click here to watch the replay of our live webinar on the findings of this study, “How a Retail Order Management System Accelerates Omni-Channel Growth,” featuring Principal Analyst of Forrester Research, Peter Sheldon.
Significant Growth for OrderDynamics
In June OrderDynamics was acquired by UK-based eCommera, a leader in Decision-Intelligent Commerce solution. The acquisition further strengthens OrderDynamics, providing a global infrastructure and experienced team with offices located in the UK, France, India, Bulgaria and the US. As one of the fastest growing providers of cloud-based commerce software and solutions globally, the addition of the OrderDynamics retail Order Management System to eCommera's portfolio enhances already compelling omni-channel and end-to-end commerce solutions. OrderDynamics and eCommera combined serve more than 70 brands and retailers across the world.
Click here to read more about the acquisition.
Thought Leadership and Participation at Leading Retail Events
OrderDynamics had a busy year, exhibiting at many industry events and conferences including IRCE 2013, eTail Canada, The NRF BIG Show and Shop.org. We also had opportunities throughout the year to host and moderate panel discussions with retail experts from Mountain Equipment Co-op, London Drugs, Aldo, FutureShop and Laura Canada. OrderDynamics also attended the NRF BIG Show in January, and Shop.org in September.
In September, we also had the honour of presenting the Most Innovative Retailer Award as a sponsor of the 2013 Canada Post eCommerce Innovation Awards, recognizing the cutting-edge strategies of successful Canadian Retailers. In addition, we received this year several honourable mentions in various eCommerce and retail-related publications, and were recognized as an eTail Rising Star, indicating our growing reputation as industry experts.
Many Thanks!
It has truly been an exciting and eventful year, with impressive site launches, and existing OrderDynamics retailers continuing to outpace average industry stats at alarming rates on key shopping days including Black Friday and Cyber Monday. We would like to once again thank our clients, partners and friends for their overwhelming support in 2013, and look forward to continued growth and learning in 2014.
From the OrderDynamics Family to yours, Season’s Greetings and Happy New Year!
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