The findings of this study indicate a sense
of urgency to invest in omni-channel solutions to gain a competitive advantage,
with nearly 40% of retailers having designated a C-level executive to align and
manage integrated online and offline retail channels. Additionally, research
findings show a large focus on cross-channel fulfillment programs as the
highest priority omni-channel retail initiative, wherein retailers are already,
or are expecting to, fulfill 35% of online orders from in-store stock with
initiatives like ship-from-store, buy/reserve online and pickup in-store. Of
the retailers currently employing these tactics, 41% indicated a boost in
customer loyalty and 47% reported higher online revenue with buy online, pickup
in-store and ship-from-store programs, respectively.
The key underpinning of the study’s results
is the role order management technology plays in facilitating omni-channel
retail initiatives. Currently, 49% of retailers surveyed use an order
management system, however, traditional order management systems that are
highly focused on online order processing lack the technical sophistication to
create a unified cross-channel shopping experience; 85% of the survey sample
assert that retail-specific order management solutions are the key to executing
a successful and seamless omni-channel strategy.
Date: Tuesday, November 26
Time: 2-3pm EST
Presenters: Peter Sheldon, Principal Analyst at Forrester Research, and Michael Turcsanyi, President of OrderDynamics
Click here to view a replay of the webinar.
Time: 2-3pm EST
Presenters: Peter Sheldon, Principal Analyst at Forrester Research, and Michael Turcsanyi, President of OrderDynamics
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