Google Analytics Rolls Out Multi Currency Support

Google Analytics announced on the Inside Analytics Blog on February 13 that they would be launching Multi Currency eCommerce Support within Google Analytics. Since then, the feature has slowly been rolling out to all Analytics subscribers.

The Multi Currency eCommerce Support feature aims to simplify reporting for online vendors who sell and ship to various countries with different currencies. It will allow vendors to track all revenue, tax and shipping and handling costs in their local currency, and then convert the data based on current exchange rates to the default currency within the Analytics account’s Profile Settings, presenting an aggregate view of all eCommerce data.

Setting up Multi Currency eCommerce Support in Google Analytics (image taken from Inside Analytics blog)

The launch of a tool that can present summative international data in a single platform speaks volumes toward the growth of eCommerce. More and more retailers are expanding current online retail sites across borders, while many countries seek to catch up with the success seen in eCommerce sites in North America and Europe, creating a need for aggregate platform technologies such as this. 

Supported currencies withing Multi Currency eCommerce Analytics (image taken from Inside Analytics blog)

In conjunction with Universal Analytics announced in October 2012, the launch of Multi Currency eCommerce Support indicates a growing sense of urgency in the retail markets to grow – not just internationally, but also across channels – and foreshadows exciting evolution within international eCommerce and omnichannel commerce.