April 25, 2013 – TORONTO, ON – OrderDynamics™, Canada’s leading on-demand commerce platform provider, today announced Anna Bella, a leading Canadian retailer of high quality women’s apparel and accessories, has chosen OrderDynamics to launch its eCommerce and expansion strategy.
Anna Bella intend to use the OrderDynamics commerce platform to build a best-in-class eCommerce website that accurately represents the quality of the brands and products they sell, while delivering a sophisticated shopping experience, consistent with any of their 21 stores across Canada. Building an eCommerce channel represents a core part of Anna Bella’s expansion strategy and company’s future. By launching an eCommerce channel with OrderDynamics, Anna Bella are investing in their company’s future, enabling growth into new markets and providing improved service to its customers via the platform’s omni-channel capabilities.
In addition to their eCommerce experience with high profile fashion and apparel retailers, Anna Bella selected OrderDynamics because of the flexibility and agile nature of its cloud-based platform, as well as their proven track record helping their retail clients grow online sales year-over-year. Furthermore, fulfillment solutions including a pre-built integration with Canada Post and OD Endpoint made the OrderDynamics end-to-end platform the clear choice for Anna Bella.
“In order to extend the integrity and quality of our brand into a new eCommerce channel, we need a technology partner who we can continually collaborate with. OrderDynamics’ dedicated account managers and online retailing experience will allow Anna Bella to enter eCommerce with confidence and help us focus on driving value to our loyal customers,” said Lewis Ng, President at Anna Bella. “Using OrderDynamics’ cloud-based eCommerce platform eliminates the need to add extra resources and removes technical infrastructure from the equation. This will help Anna Bella move farther and faster, and concentrate on growing our online channel.”
“Anna Bella’s vision for eCommerce and desire to create such a rich online shopping experience speaks volumes about how well they understand retail and their customers,” said Michael Turcsanyi, President at OrderDynamics. “By selecting OrderDynamics, Anna Bella gains a committed partner with proven online retailing experience and an enterprise-class eCommerce platform to build the future of their business around.”
Recorders.com Launches Re-Designed Site with OrderDynamics
OrderDynamics® would like to congratulate
Recorders.com on the release of their brand new ecommerce site design.
Recorders.com – a leading supplier of digital voice recorders, transcription
software and accessories – first migrated
to the OrderDynamics On-Demand eCommerce Platform in 2011, and quickly saw vast
improvements in traffic and revenue. Continued
growth among B2B and B2C web traffic
drove the company to simplify its shopping experience with a slick new design
to optimize conversions.
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| Recorders.com's new Home Page |
The re-designed site features a sleek layout
that seeks to help visitors to Recorders.com to better navigate amongst the
extensive product offering. Visitors will be able to quickly access pertinent
information via new quick-pick personalized
content areas pertaining to popular products and brands, new media
features, and industry trends and press. Recorders.com has also revamped its
headers and footers with larger text to ensure visitors are easily able to
locate direct links to what they are looking for.
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| Recorders.com Personalized Content Areas |
“With the new design, we hope to improve
customer experiences by making it easier for visitors to find and shop for
exactly what they are looking for,” says Krish Michaels, CEO of Recorders.com.
“We’ve always been a one-stop shop for digital recording devices, customer
support and training, and we hope that by updating the site with new eCommerce
best practices and features from the OrderDynamics platform, we can build on
our reputation of a supportive retailer offering an exceptional online shopping
experience.”
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| Recorder.com's Redesigned Footer |
Google Analytics Rolls Out Multi Currency Support
Google Analytics announced on the Inside
Analytics Blog on February 13 that they would be launching Multi
Currency eCommerce Support within Google Analytics. Since then, the feature
has slowly been rolling out to all Analytics subscribers.
The Multi Currency eCommerce Support
feature aims to simplify reporting for online vendors who sell and ship to various
countries with different currencies. It will allow vendors to track all
revenue, tax and shipping and handling costs in their local currency, and then
convert the data based on current exchange rates to the default currency within
the Analytics account’s Profile Settings, presenting an aggregate view of all
eCommerce data.
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| Setting up Multi Currency eCommerce Support in Google Analytics (image taken from Inside Analytics blog) |
The launch of a tool that can present
summative international data in a single platform speaks volumes toward the
growth of eCommerce. More and more retailers are expanding current online
retail sites across borders, while many countries seek to catch up with the
success seen in eCommerce sites in North America and Europe, creating a need
for aggregate platform technologies such as this.
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| Supported currencies withing Multi Currency eCommerce Analytics (image taken from Inside Analytics blog) |
In conjunction with Universal
Analytics announced in October 2012, the launch of Multi Currency eCommerce
Support indicates a growing sense of urgency in the retail markets to grow –
not just internationally, but also across channels – and foreshadows exciting
evolution within international eCommerce and omnichannel commerce.
