Retail TouchPoints Interview: Laura Canada Moves To Multi-Channel Retail

Retail TouchPoints (RTP) is an online publisher of eCommerce and retail news stories. RTP focuses on content from vendors and retailers that impacts consumers and customer shopping experiences in both online and offline mediums.

Laura Canada's recent eCommerce launch caught the eyes and ears of Retail TouchPoints as it further illustrates how significant eCommerce is becoming in multi-channel retailing. RTP makes special mention of Laura.ca's interactive web-based store locator, as well as its Shop the Look functionality and innovative Canada Post "deliver to post office" fulfillment options. According to Sam Barnes, Director of eCommerce at Laura Canada, 10% of online orders have been shipped straight to Canada Post outlets across the country already.

The feature also highlights Laura Canada's focus on using eCommerce to engage their customers. “We knew that e-Commerce was the best way to engage our customers," said Barnes. “With this new site, we want to offer our customers effective tools to ensure they have exceptional brand experiences that reflect our brick-and-mortar experience,” he added.

In addition to addressing initial eCommerce strategies Laura Canada went to market with earlier this year, Barnes goes on to discuss the importance of creating a unified and seamless shopping experience across online and retail stores, and how he believes retail will evolve in the years to come.

Read the interview and learn more about Laura Canada's eCommerce launch here.