OrderDynamics Announces Annual Technology Roadmap for its On-Demand eCommerce Platform

MARCH 29, 2012 – TORONTO, ON – OrderDynamics™, Canada's leading on-demand commerce platform provider, announced today its annual platform technology roadmap including new enhancements to its Order Management System, Globalization features, and Multi-Channel Loyalty capabilities. These three components are the major areas of focus for OrderDynamics, and will position the platform technology provider to meet the growing demands of mid-sized to enterprise merchants.

Enhanced Order Management Capabilities for Complex Fulfillment
The new enhancements to the Order Management System will allow retailers to define payment processes and split billing for multi-item purchases with partial inventory available at the time of a sale allowing backordered and out-of-stock items to be billed only when available and shipped. Native support for line-item shipping and customizable workflows will also be made available. These enhancements support OrderDynamics’ vision of delivering solutions for increasingly complex fulfillment scenarios and ensure critical support for more intelligent third party ERP/Order Management Systems. Improved OMS support within OrderDynamics will allow retailers to better communicate with consumers about their orders, leading to happier shoppers and improved online experiences.

Increased Globalization Functionality
Additional Globalization Functionality will impact all aspects of the overall experience and help retailers create greater connections with online consumers in multi-language or International markets. Enhancing multi-language capabilities across merchandising areas of the eCommerce platform such as shipping rates, brands, manufacturers, categories, SEO, in-site search, and dynamic promotions will make for faster deployments of global sites, mobile sites, and microsites while supporting global payment and tax integrations. These enhancements will also allow retailers to deploy globalized email communications for transactional and marketing purposes.

Loyalty Integration Capabilities
Integrating Loyalty Capabilities into the OrderDynamics eCommerce platform will allow retailers to create new platform-managed loyalty programs or integrate existing in-store loyalty programs into shopping experiences. Integrating loyalty deep into the promotion and merchandising features within the platform, along with enabling custom workflows and business rules for accumulation and redemption strategies can be placed into external, multi-channel stored value databases. This will allow retailers to deliver powerful loyalty programs and total unification of in-store and online strategies for a more cohesive customer experience and ongoing sales.

"Retailers use our platform because they want to grow online sales and deliver the best possible online experience to their customers," said Michael Benadiba, CEO of OrderDynamics. "The product enhancements we are announcing today are helping retailers extend marketing programs and messaging from in-store to the web, while increasing transparency and communication with consumers. Transparency and consistency are the foundation of successful retail commerce websites," Mr. Benadiba concluded.

OrderDynamics performs 4-6 major feature releases per year to its eCommerce Software-as-a-Service (SaaS) platform, which are automatically made available to all current Clients at no additional cost.