MARCH 29, 2012 – TORONTO, ON – OrderDynamics™, Canada's leading on-demand commerce platform provider, announced today its annual platform technology roadmap including new enhancements to its Order Management System, Globalization features, and Multi-Channel Loyalty capabilities. These three components are the major areas of focus for OrderDynamics, and will position the platform technology provider to meet the growing demands of mid-sized to enterprise merchants.
Enhanced Order Management Capabilities for Complex Fulfillment
The new enhancements to the Order Management System will allow retailers to define payment processes and split billing for multi-item purchases with partial inventory available at the time of a sale allowing backordered and out-of-stock items to be billed only when available and shipped. Native support for line-item shipping and customizable workflows will also be made available. These enhancements support OrderDynamics’ vision of delivering solutions for increasingly complex fulfillment scenarios and ensure critical support for more intelligent third party ERP/Order Management Systems. Improved OMS support within OrderDynamics will allow retailers to better communicate with consumers about their orders, leading to happier shoppers and improved online experiences.
Increased Globalization Functionality
Additional Globalization Functionality will impact all aspects of the overall experience and help retailers create greater connections with online consumers in multi-language or International markets. Enhancing multi-language capabilities across merchandising areas of the eCommerce platform such as shipping rates, brands, manufacturers, categories, SEO, in-site search, and dynamic promotions will make for faster deployments of global sites, mobile sites, and microsites while supporting global payment and tax integrations. These enhancements will also allow retailers to deploy globalized email communications for transactional and marketing purposes.
Loyalty Integration Capabilities
Integrating Loyalty Capabilities into the OrderDynamics eCommerce platform will allow retailers to create new platform-managed loyalty programs or integrate existing in-store loyalty programs into shopping experiences. Integrating loyalty deep into the promotion and merchandising features within the platform, along with enabling custom workflows and business rules for accumulation and redemption strategies can be placed into external, multi-channel stored value databases. This will allow retailers to deliver powerful loyalty programs and total unification of in-store and online strategies for a more cohesive customer experience and ongoing sales.
"Retailers use our platform because they want to grow online sales and deliver the best possible online experience to their customers," said Michael Benadiba, CEO of OrderDynamics. "The product enhancements we are announcing today are helping retailers extend marketing programs and messaging from in-store to the web, while increasing transparency and communication with consumers. Transparency and consistency are the foundation of successful retail commerce websites," Mr. Benadiba concluded.
OrderDynamics performs 4-6 major feature releases per year to its eCommerce Software-as-a-Service (SaaS) platform, which are automatically made available to all current Clients at no additional cost.
Walking on a Cloud Featured in Internet Retailer’s Recent Geo-Targeting Article
A recent issue of Internet Retailer's magazine included a spotlight on geo-targeting in eCommerce in their article The Power of Place.
Geo-targeting empowers online retailers to showcase promotions, merchandise and pricing to one city, country or province/state, while displaying different information in another thereby allowing them to capitalize on the traffic in ways that best suits them.
OrderDynamics™ Client Walking On A Cloud was one of the featured web retailers in the article with the following excerpt:
WalkingOnACloud.com, a Toronto-based shoe e-retailer that also sells in the United States, uses I.P. location technology from OrderDynamics to craft both free shipping and in-store marketing offers says Mark Zuckier, the company's president.
"Site visitors from the west coast of Canada and the U.S. are likely to see marketing messages emphasizing coast-to-coast fast shipping options," Mr. Zuckier says. "Shoppers closer to the our retail locations in the province of Ontario tend to see content related to the retail stores,” he explains.
As a retailer with separate .com and .ca websites, Walking On A Cloud is able to geo-target each of the sites so that users are dynamically pointed to the appropriate site regardless of whether they type .com or .ca with the URL. Leveraging this technology, Walking On A Cloud is able to maximize traffic and sales by catering to seasonal and logistic needs of shoppers based on where they are.
Read the full article on InternetRetailer.com.
Geo-targeting empowers online retailers to showcase promotions, merchandise and pricing to one city, country or province/state, while displaying different information in another thereby allowing them to capitalize on the traffic in ways that best suits them.
OrderDynamics™ Client Walking On A Cloud was one of the featured web retailers in the article with the following excerpt:
"Retailers can create geo-targeted offers that go beyond holidays and weather to target consumers with more general types of promotions."
- Mark Zuckier, President at WalkingOnACloud.com
WalkingOnACloud.com, a Toronto-based shoe e-retailer that also sells in the United States, uses I.P. location technology from OrderDynamics to craft both free shipping and in-store marketing offers says Mark Zuckier, the company's president.
"Site visitors from the west coast of Canada and the U.S. are likely to see marketing messages emphasizing coast-to-coast fast shipping options," Mr. Zuckier says. "Shoppers closer to the our retail locations in the province of Ontario tend to see content related to the retail stores,” he explains.
As a retailer with separate .com and .ca websites, Walking On A Cloud is able to geo-target each of the sites so that users are dynamically pointed to the appropriate site regardless of whether they type .com or .ca with the URL. Leveraging this technology, Walking On A Cloud is able to maximize traffic and sales by catering to seasonal and logistic needs of shoppers based on where they are.
Read the full article on InternetRetailer.com.
OrderDynamics & Avalara present: Simplified eCommerce Sales Tax Strategies Webinar
Navigating the challenges of sales tax compliance in online retailing can be tricky. Keeping up to date on changes and new regulations can be time consuming and could potentially affect you and your organization's ability to drive revenue.
But thanks to sales tax automation solutions from leading vendors like Avalara, retailers can put compliance and regulation worries to rest. Last December, OrderDynamics was thrilled to announce our partnership with Avalara and integration into our H.I.V.E. Ecosystem.
And now we're even more excited to present a co-hosted webinar featuring best of breed eCommerce sales tax strategies on Thursday March 15th at 1pm EST/10am PST.
Join OrderDynamics President Michael Turcsanyi and Avalara Senior Director of National Sales Matthew Grattan to learn how to:
- Understand and prepare for state requirements for sales tax compliance
- Accurately and effectively manage sales tax within your custom-built application
- Protect your business from negative audits and save time and money on tax administration
Space is limited, so register now.
OrderDynamics Steve Berkovitz Talks to Amber Mac About eCommerce in Canada
OrderDynamics kicked off 2012 by exhibiting at the inaugural Dx3 Canada trade show in Toronto this past January. As we noted in our conference recap, Dx3 Canada focused on eCommerce in Canada and the growing movement of Canadian retailers launching online sales channels for the first time.
Steven Berkovitz, OrderDynamics On-Demand Platform Architect, spoke with Amber Mac at Dx3 Canada about the exciting growth of eCommerce as well as the state of online retailing in Canada. Steven also discussed where OrderDynamics technology focus lies in 2012.
Watch the interview with Amber Mac:
Steven Berkovitz, OrderDynamics On-Demand Platform Architect, spoke with Amber Mac at Dx3 Canada about the exciting growth of eCommerce as well as the state of online retailing in Canada. Steven also discussed where OrderDynamics technology focus lies in 2012.
Watch the interview with Amber Mac:
