Henry’s currently operates 33 stores across
Canada, and manages several eCommerce websites through the OrderDynamics eCommercePlatform and Retail Order Management System including Henry’s Camera, a Henry’s
Camera Mobile site, Headshots Rentals, and School of Imaging.
The Reserve Online Pickup In-store
initiative utilizes OrderDynamics’ multi-location inventory management module,
allowing customers to view product inventory at individual store levels.
Henry’s customers are now able research products online and reserve that
product at the most convenient location in a few simple steps. In addition, this
tool is calibrated to automatically calculate local taxes and provide a
complete order total, giving the customer an instant and transparent order
summary. Customers are now able to maximize their shopping experience by
engaging with Henry’s expert store associates and receive advice regarding warranties
and maintenance when picking up their reserved products from the stores.
Henry’s staff can even view online and
in-store purchasing history and behaviour profiles of its customers to help
understand preferences or make appropriate upsell and cross-sell
recommendations during the in-store pickup portion of the sale. In addition,
Henry’s anticipates reduced shipping costs for its online customers who choose
to take advantage of its new in-store pickup offering.
By expanding their Omni-Channel fulfillment
efforts, Henry’s are well-positioned to further support their brick and mortar
operations by driving additional store traffic, reducing return rates, leveraging
in-store inventory, and increasing average sale values. Henry’s also sees its Reserve
Online Pickup In-Store functionality as a line buster, as store associates can
now help customers through the purchasing process more quickly as a result of
pre-packing their desired products previously reserved from their website.
“Reserve In-Store represents our commitment
to providing the most convenient and seamless omni-channel shopping experience
possible for our customers. It also acts as a way for Henry’s to leverage inventory
and expert staff at each of our retail stores,” said Ian Landy, President and
CEO at Henry’s. “When customers come into our stores to buy an item they
reserved online, they also have an opportunity to enjoy our in-store
experience, large product inventory, and expert staff. This will lead to an even
better shopping experience and ensure our customers get exactly what they want”.
Reserve Online Pickup In-store launched earlier
this summer, and is already seeing high customer engagement with an average of
20 in-store reservations per day.
“Henry’s have always put their customers
first and as a result, have heavily invested in their ecommerce operations to
create an outstanding cross-channel shopping experience,” said Michael
Turcsanyi, President at OrderDynamics. “The Henry’s team have always been
eCommerce innovators and their early success with new Reserve Online
capabilities is another great step for them as they continue to align in-store
and online experiences.”
