Seasons Greetings and Happy Holidays from OrderDynamics in 2011!

It has been a great year, and the OrderDynamics team would like to extend our appreciation to all of our Clients, Partners and Vendors for their support and the wonderful opportunities we’ve had together in 2011.

This year was a year of exceptional growth for OrderDynamics and our clients. Our Platform Team launched exciting and cutting edge platform features to deliver power frontend and backend tools designed help grow B2C and B2B revenues. Our Project Team planned and launched over 15 new websites while our Account Services Team helped optimize current client’s websites and execute on their annual strategic plans.

With the release of our Highly Integrated Virtual Ecosystem, or H.I.V.E™, OrderDynamics continued integrations with numerous companies including ShopRunner, Commission Junction, PepperJam, ShopBot, Channel Advisor, and many others, providing services that fuse together to offer a streamlined and cost-effective way for our clients to leverage leading 3^rd party tools with the OrderDynamics Platform.

One of our biggest announcements this year was the release of OrderDynamics Mobile™. Our mCommerce platform is feature-rich and standards-based, allowing merchants to seamlessly integrate across eCommerce and mCommerce channels on any touch enabled device – giving them greater ability to drive revenue and satisfy their mobile customers.

For the second year in a row, OrderDynamics is obtaining FitforCommerce verification, and it will be valid through to the end of 2012. This program is an important part of how OrderDynamics helps our Clients grow by ensuring our platform meets the latest industry standards.

The success of this year’s Black Friday and Cyber Monday long weekend was a pleasant surprise for OrderDynamics and the eCommerce community. OrderDynamics processed 93% more orders over the same weekend last year and many OrderDynamics clients saw sales double and triple. The On-Demand nature of OrderDynamics platform proved to be our greatest strength during this record-breaking weekend for online sales, allowing our clients to easily accommodate extreme spikes in traffic and orders.

We look forward to continuing to service our clients with the most innovative trends in 2012, and building on the success of 2011. From our family to yours, Happy Holidays and Best Wishes for the New Year!

Recorders.com Servicing More Customers since Re-Launching with OrderDynamics

Toronto, ON – The leading supplier of digital voice recorders and accessories, Recorders.com, recently re-launched their award-winning eCommerce website on the OrderDynamics On-Demand eCommerce platform.

OrderDynamics announces another successful website migration to their On-Demand eCommerce Platform with Recorders.com. The new B2C and B2B website was completely redesigned and re-launched on the OrderDynamics platform, enabling exciting new features designed to convert and service more customers. The new Recorders.com website provides the most comprehensive source for digital voice recorders, software, and accessories with integrated customer service tools that allow Recorders to deliver their award-winning support in real-time. In just 5 months, Recorders.com has seen dramatic improvements including:

· 33% Total Visits Growth

· 5% Revenue Growth

· 46% Organic Visitor Growth

"We are very pleased with the new website and the OrderDynamics platform which has put us in an industry-leading position. We are elite partners with our suppliers and OrderDynamics enables a single database for backend platform automation." explains Krish Michaels, CEO of Recorders.com. "By leveraging the latest eCommerce best practices and proactive service from OrderDynamics, Recorders.com is servicing more shoppers and delivering superior customer service tools over our competition. We’ve become a one-stop shop for support, customer service and training for an enhanced, streamlined customer experience," continues Michaels. In addition to the customer service tools, the new Recorders.com has seen significant organic search placement increases using out-of-box tools within OrderDynamics. The new eStore also leverages latest features like multi-select guided navigation, SEO, Promotions, Complex Pricing, Merchandising, Recommendations, Product Personalization, Content Personalization, Rich Imaging, Product Reviews, and more. In addition, Recorders.com provides industry specific shopping tools, like unique short description by industry, and integrated customer support tickets in the shopper’s My Account section using OrderDynamics Case Management system.

"The Recorders.com project was a huge success and we’re excited about enabling their revenue growth for years to come” says Michael Turcsanyi, President of OrderDynamics. "We congratulate the Recorders team on the launch and look forward to future phases".

About Recorders.com

Recorders.com is the leading supplier of digital dictation equipment in the United States. For over 10 years, Recorders.com has been in the dictation, transcription, and voice recognition industry and was established to help an ever growing Mobile Society communicate information quickly and easily. Recorders ships same business day on most orders and products are inventoried in 7 warehouses across the United States to ensure Quick Shipments.

OrderDynamics to Exhibit at the Dx3 Canada 2012

Canada’s leading On-Demand eCommerce Platform Provider, OrderDynamics Corporation, is an official sponsor and exhibitor at this year’s Dx3 Canada Trade Show.

OrderDynamics will be part of Canada’s Digital Superstore at Dx3 Canada’s 2012 Trade Show. Known as the Canadian Trade Show, Dx3 Canada will be taking over the Metro Toronto Convention Centre on January 25 and 26, 2012, to showcase exhibitors from the advertising, marketing and retailing industries.

Along with 34 other established companies, OrderDynamics invites the public to learn how to grow a business using the diverse digital tools being presented. Along with company exhibits, Dx3 Canada’s repertoire of workshops is designed to educate visitors in a variety of areas including SEO, Social Media Operations, and Mobile Marketing, among others.

For a dynamic, interactive experience, visitors can also explore various ‘zones’ presented by Dx3 Canada’s Trade Show sponsors: Moneris Small Business Zone, Facebook U, IAB Canada Spotlight Theatre, MobileZone and Incubator Zone. Expanding on networking opportunities, Say:Media will be hosting a party at the Steam Whistle Brewery at 5pm on the evening of January 25, offering exhibitors and visitors a fun end to the first day of the show.

Canada is in a great position to get more involved in eCommerce. In the past year, OrderDynamics has seen huge growth in the need for Canadian retailers to add or improve their eCommerce channel. With the overwhelming success of 2011 Black Friday through Cyber Monday, where OrderDynamics processed 93% more orders over the same weekend last year, Canadian retailers need to get equipped to reap the same benefits next year. Recent Canadian eCommerce successes such as Henry’s Camera, Kitchen Stuff Plus and Walking on a Cloud saw sales double and triple, indicating that the US Thanksgiving shopping weekend will continue to be lucrative for Canadian eCommerce.

OrderDynamics makes a great addition to the Dx3 Canada Trade Show with a diverse portfolio of digital services consistent with current eCommerce trends. At booth 318, visitors can learn about OrderDynamics’ on-demand eCommerce SaaS Platform which includes backend and frontend operations equipped with services for Order Management, Dynamic Merchandising including SEO, and Online Marketing, along with a plethora of others. With the recent release of the OrderDynamics Mobile Commerce Platform, visitors can also learn about seamless integration of mobile and eCommerce platforms to cater to multi-store merchants.

As an official sponsor of the Dx3 Canada Trade Show, OrderDynamics hopes to connect with growing Canadian retailers in need of adding or improving a dynamic eCommerce platform. The Show will also be a great opportunity to network with Canadian digital agencies to partner with on future eCommerce projects. “Canada needs a digital trade show,” says Michael Turcsanyi, president of OrderDynamics. “We are excited that Dx3 has put forth a major event that will be beneficial to digital industries in Canada”.

The Dx3 Canada 2012 Trade Show promises to be exciting and educating, and admission is free! For more information, visit www.dx3canada.com, or for speaking opportunities, email oliver@dx3canada.com. Also visit us at www.orderdynamics.com to learn more about what to expect from the OrderDynamics booth, #318.

Avalara Announces Strategic Partnership with OrderDynamics Corporation

AvaTax for OrderDynamics now available for OrderDynamics customers

Toronto, ON – December 9, 2011 – Avalara (www.avalara.com), the leading provider of fully automated, up-to-date sales and use tax compliance solutions, announced today a strategic partnership with OrderDynamics Corporation, leading provider of On-Demand eCommerce solutions.

AvaTax for OrderDynamics is an easy-to-use sales tax calculation and filing solution that integrates with OrderDynamics to eliminate the hassle of tax compliance processes and reduce the risk of business audits. The web-based service delivers instantaneous sales tax calculations using a centrally-managed, highly accurate calculation engine leveraging up-to-date sales tax rates, rules and jurisdiction boundaries. Coupled with automated filing, remittance and exemption certificate management, AvaTax for OrderDynamics provides unprecedented sales tax functionality to boost business productivity while minimizing audit risk.

"At OrderDynamics, we constantly seek new and better ways to provide our clients with meaningful tools to run every aspect of their online business” says Michael Benadiba, CEO of OrderDynamics Corporation. “Through this integration with Avalara, our clients will be able to easily manage and remain up-to-date with increasingly complicated tax regulations.”

“AvaTax is the industry standard for automated sales tax solutions and we are proud to add OrderDynamics Corporation to the list of leading providers who have chosen to incorporate our service into their offerings,” said Scott McFarlane, CEO and co-founder of Avalara. “OrderDynamics customers now have the ability to focus on their core business without worrying about spending additional time and resources on calculating and remitting sales tax.”

For more information about AvaTax for OrderDynamics, please visit,
www.avalara.com/e-commerce/orderdynamics

About OrderDynamics Corporation

OrderDynamics Corporation is a privately owned eCommerce platform service provider for high-growth B2C and B2B businesses. The success of OrderDynamics is highly attributed to its Software-as-a-Service (SaaS) eCommerce model and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution caters to multi-channel retail, manufacturing, business-to-business, and complex online retail. OrderDynamics officially launched its On-Demand eCommerce Platform in 2006 after 2 years of research and development.

About Avalara
Headquartered in Bainbridge Island, WA, Avalara is the recognized leader in web-based sales tax solutions, and is transforming the sales and use tax compliance process for businesses of all sizes. Avalara’s AvaTax family of products provides end-to-end compliance solutions and is regarded as the fastest, easiest, most accurate and affordable way for companies to address their statutory tax requirements. Avalara is the industry's most trusted provider of sales and use tax automation solutions and is one of America’s fastest growing companies earning recognitions such as Microsoft’s SaaS Partner of the Year for 2010. For more information, please visit www.avalara.com.

To set up an interview with executive Scott McFarlane please contact Yvonne Lunceford, Marketing Manager at Avalara, at 206-826-4900 x1149, or email yvonne.lunceford@avalara.com.

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Black Friday and Cyber Monday 2011 Report

Black Friday and Cyber Monday Mark a Huge Start for the 2011 Holiday Shopping Season

Toronto, ON - OrderDynamics merchants saw a significant impact on sales with the onset of the US Thanksgiving Holiday Weekend. Trends indicated that many consumers began their shopping on Thanksgiving Day despite brick and mortar retail outlets being closed, leading to a 39% increase in online sales over Thanksgiving 2010. As reported by InternetRetailer.com, Thanksgiving Day web revenue grossed upwards of $550 million – a sure sign that many consumers are starting Christmas shopping earlier given the right promotion.

This year’s Black Friday also showed big numbers for eCommerce. While overall Black Friday sales were up 6.6%, online revenue boasted a growth of 24.3% over last year. Even daily deal site LivingSocial.com reported sales of almost 150,000 purchases. Many OrderDynamics e-retailers saw sales double, with some even tripling average daily numbers and saw strong sales perpetuate throughout the weekend. “We processed 93% more orders for Black Friday through Cyber Monday this year,” reports Michael Turcsanyi, President of OrderDynamics. “Overall, OrderDynamics merchants pulled in 140% more revenue over the same weekend last year. It’s very exciting to see that kind of growth.”

The greatest success was Cyber Monday, grossing the highest online sales in history at $1.25 billion. Though not entirely unexpected, e-retailers’ overall sales were up 33% from last year’s Cyber Monday. This year, the concept of offering large discounts the first Monday day after the US Thanksgiving was more heavily adopted in Canada, which likely contributed to the extra push. Canadian OrderDynamics merchants such as Henry’s Camera reported similar success to US counterparts, making Cyber Monday even more lucrative than Black Friday for OrderDynamics e-tailers.

Of course, several online retailers suffered a less than fruitful holiday weekend. Several site outages and performance issues lead to inconvenient downtime and lost revenue. Most notably, VictoriasSecret.com experienced an 80-minute interruption on Black Friday, while increased traffic to Ann Inc’s AnnTaylor.com triggered a Cyber Monday outage. American Eagle Outfitters’ site, ae.com, saw a total of 8 hours of downtime throughout the entire weekend, and a 350% spike in traffic caused difficulties for PayPal as well. Now notorious for frequent site outages, Target.com had several loading errors allowing pages to only be partially viewed. Catchpoint Systems Inc. put together a list of sites with the most performance issues over the Thanksgiving weekend.

Along with high profits, the Thanksgiving weekend offers lessons to be learned. The Conference Board Consumer Research Centre index reported on research findings that consumers have been viewing the current economic climate more positively lately, which through increased spending can continue to trend upwards. This, coupled with excellent online promotions encouraged an earlier start to the holiday shopping season. Online and mobile retailers should aim to prepare themselves for next year in a number of ways: offer promotions earlier, and make sure consumers are well aware of them with strong email campaigns; use ‘Thanksgiving Day-Only’ sales to intrigue those who may consider waiting until Black Friday. Thanksgiving weekend has proven to be far too profitable to risk site outages, and as such sites and mobile apps should be tweaked and tested to accommodate promotions and sustain higher than normal traffic.

To combat possible performance problems and to ensure the best shopping experience for the end consumer, the OrderDynamics SaaS platform enables extreme scalability under high order volumes. Using proprietary order processing technology that enables high rates of order capture, and the ability to elastically expand their cloud infrastructure, OrderDynamics helps ensure smooth running even for the most unexpected shopping surges. “We maintain significant on-demand capacity in our SaaS infrastructure to protect merchants against inevitable spikes” says Steven Berkovitz, Co-Founder and On-Demand Platform Architect. “In addition, we operate a single version of our software, allowing us to make performance enhancements to our core platform which immediately benefits all of our clients without needing to make costly customizations”. One of the main reasons for changing ecommerce platforms is due to instability and reliability problems of the existing website.

The start of the 2011 holiday shopping season proved to also be a great opportunity for mobile retailers. Thanksgiving Day showed the largest proportion of mobile sales at 11.09%, followed by 9.8% of online sales on Black Friday, and 6.6% on Cyber Monday. With a greater selection of advanced mobile devices, it is not surprising that purchases on smartphones greatly exceeded 2010 statistics.