Kitchen Stuff Plus Selects OrderDynamics On-Demand eCommerce Platform for Growth

OrderDynamics, Canada's leading On-Demand eCommerce platform provider announces a recent customer acquisition of popular Toronto-based retailer, Kitchen Stuff Plus.

Voted one of Toronto's best places to shop, Kitchen Stuff Plus is planning to re-launch its popular eCommerce website, kitchenstuffplus.com. Kitchenstuffplus.com provides customer's in Canada, and the United States, access to significantly discounted prices from a wide selection of merchandise from top brand names around the globe. The eCommerce channel has been growing at a rapid pace and the new kitchenstuffplus.com will enable many exciting frontend and backend features to help grow traffic, conversions and streamline operations.

In addition, the OrderDynamics On-Demand eCommerce Platform will be highly integrated into the Kitchen Stuff Plus point of sale (POS) system, keeping web customers up-to-date on inventory, store hours, and the latest deals.

“OrderDynamics was selected for their partnership approach, strong merchandising toolset, and ability to integrate on the backend with our ERP and POS systems." explains John Thompson, Director of IT at Kitchen Stuff Plus. "After running the eCommerce systems in-house since inception, we look forward to the on-demand nature of OrderDynamics -- it will reduce internal IT demands and make web marketing changes more seamless" continues Thompson.

"We are very excited about working with Kitchen Stuff Plus and the growth opportunities that exist for the website" says Michael Turcsanyi, President of OrderDynamics. “We look forward to being a part of their story."

The new www.kitchenstuffplus.com website is scheduled for Q2 2011 launch.

About Kitchen Stuff Plus

Kitchen Stuff Plus is a privately owned Canadian housewares and home décor discount retailer. Founded in 1987, the company operates stores in the Greater Toronto Area including urban locations, suburban superstores and a clearance outlet. Customers enjoy significantly discounted prices on an ever-changing selection of quality, brand name merchandise from manufacturers around the world. Voted one of Toronto's best places to shop again and again, the company continues to capture an increasing share of the market through its ongoing commitment to provide a value-added shopping experience that consistently exceeds its customers' expectations.

High Level Re-Platforming Goals, Changing eCommerce Platforms

The following is an excerpt from a recent presentation we did for Tenzing Managed IT Services, a leading Managed Hosting provider focused on large-scale SaaS and eCommerce websites. We helped them map out some of the common, high-level goals most online merchants share when migrating to a new eCommerce platform provider.

Goal #1: Building Traffic

•Introducing new traffic sources to diversify sales by major traffic segments (i.e. Paid vs. Organic Search or Shopping Sites, Referrals, Affliates)

•Requires strategies for SEO (on-page and off page), social networking, shopping aggregators, contact acquisition, affliates

•Setting goals for growing specific sub-segments of traffic (advanced segmentation and digital analysis)

Goal #2: Increasing Conversions

•Many times there are significant opportunities to grow sales simply by increasing conversion rate vs. traffic

•Deals with: ability to find, research, and buy products quickly and easily

•Conversion rate data is available by industry and website (i.e. IR Top 500)

Goal #3: Website Control for Marketing

•Many marketing teams have limited or no control over the website and have to “go through IT” to make changes; marketing teams want to make changes quickly

•Common controls needed: Promotions, Targeted Content, Product Carousels, Cross Sells, Banners, SEO

•Launching new products, categories, and brands; customer segmentation

Goal #4: Integration with Business Systems

•Reduce manual efforts for Order Management, Customer Care, Fulfillment, Fraud; enable the Order Maintenance team to “pull up orders, customers, manage orders”.

•Enable access to leading 3rd party services; Marketing services, Social Networking, Payments, Search

•Streamline business processes related to eCommerce (re-educate, adjust workflow); legacy systems integration to automate ERP/POS -> eCommerce

For more information, Contact an OrderDynamics representative today!