OrderDynamics Enhances eCommerce Order Management with Fraud Detection Technology

Toronto – August 17th 2010 -- OrderDynamics Corporation, Canada’s leading On-Demand eCommerce Platform Provider, has enhanced its SaaS platform giving high-volume online retailers automated fraud detection and tighter control over order management.

The OrderDynamics SaaS (Software-as-a-Service) eCommerce platform has a new fraud detection and management system embedded in its multi-channel Order Management System (OMS). eCommerce websites that are powered by the OrderDynamics platform benefit from a powerful frontend presentation layer that is directly integrated with a comprehensive backend (called eBusiness Manager) that includes order management, gateway processing, call center, customer relationship management, product catalog, promotions controls, reporting, and other important tools needed by high volume, multi-site retailers. OrderDynamics has recently made live a robust Fraud Management engine that is tied directly in to the order pipeline, reducing exposure to fraud without creating extra work for the a merchant’s order desk.

The powerful new Fraud Management engine is capable of catching fraudulent orders for sophisticated fraud cases where the order appears to be valid, such as with orders that successfully pass Address Verification System (or AVS) and other "card not present" technologies like Card Security Code (CVV2 for example) or even PIN systems like Verified by Visa. This is made possible by proprietary technology that inspects orders in real-time against customizable fraud chains, which are groupings of (AND/OR) rules with over 30 parameters and options defined by the merchant.

“High volume eCommerce websites require as much automation as possible to avoid manually handling orders” explains Michael Turcsanyi, VP Sales and Marketing for OrderDynamics Corporation. “This technology ensures that orders matching key conditions are held for review while all others continue normally” continues Turcsanyi. Once orders are flagged for possible fraud, the merchant can quickly review and action these orders within a matter of seconds. As the merchant’s business changes over time so can the fraud chains through point-and-click ease within the eBusiness Manager.

“Two of the competitive advantages our clients receive is personalizing the website experience for their shoppers and automating their back office. The Order Management System makes this possible” adds Turcsanyi. “The addition of Fraud Management into the OMS is part of our commitment to keeping our clients competitive”. OrderDynamics performs 4-6 major feature releases per year to its eCommerce SaaS platform, which are automatically made available to their current Clients at no additional costs.

Congrats on launch! OLLYShoes.com

Congratulations OLLY Shoes for the successful launch of your eCommerce website on the OrderDynamics platform!

The OLLYShoes.com eStore offers shoppers a friendly user experience using latest eCommerce best practices like guided navigation, personalization, site search, rich imaging, product reviews, recommendation, and fast shipping options. OLLYShoes.com provides information about OLLYScan© and downloadable tools that can be used at home to aid parents in purchasing the right size shoes. The site also provides in-store gift card support and other multi-channel loyalty options. The new website highlights the OLLY School Shoes program, which is a partnership with local area schools that offer discounts on required shoes or percentage in sales back to fund school programs.

Although OLLY has a few stores in Canada, the website is currently only available in the United States. This website was design by our partners UXER DESIGN (http://www.uxerdesign.com/) and is integrated with OLLY's POS, Inventory, and Fulfillment systems.