Gproxy Design and OrderDynamics Team Up to Provide Superior eCommerce Platform and Marketing Solutions for High-Growth Online Retailers

TORONTO-July 15, 2010 --Two industry-leading eCommerce Service Providers, Gproxy Design and OrderDynamics, have come together to help mid-market online retailers migrate to a superior eCommerce platform and achieve their sales and marketing goals.

This partnership is designed to give existing, high volume B2C and B2B online merchants the ultimate combination of on-demand eCommerce platform technology from OrderDynamics and next-generation Retail Web Design, Usability and Online Marketing Services from Gproxy. Both companies are leaders in their areas of expertise and the blend of their services creates the ideal solution for retailers generating between 5MM and 50MM in online revenues.

Gproxy Design is a leader in eCommerce web design and online marketing services, with one of the largest eCommerce portfolios in the market. For over 10 years, Gproxy has been differentiated through its professional and highly specialized approach to retailing web design that integrates client needs, ecommerce best practices and ROI oriented online marketing strategies.

OrderDynamics provides superior eCommerce platform technology and services aimed at growing sales. Their on-demand eCommerce platform is delivered as a SaaS (Software-as-a-Service) solution and is an end-to-end platform designed for businesses that have outgrown their current frontend shopping cart and backend Order Management System (OMS), Customer Service Tools, and Merchandising Tools. The OrderDynamics solution facilitates revenue growth for online retailers through a proactive Account Management process, called Dynamic Merchandising, which increases qualified traffic, converts more sales, and improves operational efficiency. OrderDynamics specializes in multi-eStore deployments and highly integrated environments that provide complete branding control and near real time integration with over 25 ERP, Warehouse Management, and Accounting systems.

The success of the partnership between these two eCommerce leaders has been proven with an ever growing list of mid-market clients and worldwide-recognized brands that have trusted Gproxy Design and OrderDynamics to build them a booming online store. Some of these companies include: Consumers Interstate Corporation, ToilletPaperWorld.com, SuperSupplies.com, Pilot Pen of America, Walking on a Cloud, Recorders.com and Health Walk Shoes.

Both companies would like to thank everyone who visited OrderDynamics’ booth at the Internet Retailer Conference and Exhibition IRCE 2010.

About Gproxy Design Inc.:
Gproxy Design Inc. is a Miami-based business and service provider of top quality Web Design and Online Marketing solutions for businesses around the globe. Gproxy Design is a customer and service oriented business that looks to create long lasting business relationships with customers. Gproxy Design has been working in the eCommerce industry for 11 years and has a portfolio of over 300 eCommerce websites.

For more information please contact:
Gerardo Pico
Sales & Alliance Manager
Gproxy Design Inc.
1-800-814-4761
design@gproxy.com

eCommerce Fraud Detection: Five Recommended Order Hold Rules

Earlier this year we saw record-low reports of fraud rates related to online retail. In January Cybersource reported 1.2% of revenue lost to fraud in 2009, attributing the improvements to the way retailers are managing risk.

With many tools, services, and technologies available for retailers to manage fraud, we wanted to provide some simple tactics to be deployed within the Order Management System. This post provides five great order hold rules for every high volume online retailer.

But first, lets explain what we mean by order holding within the eCommerce Order Management System (OMS) as part of your anti-fraud strategy. We're assuming that the fraudster has successfully passed all "frontend" validation checks, Address Verification System (or AVS), and other "card not present" technologies like Card Security Code (CVV2 for example) or even PIN systems like Verified by Visa. In our example, we basically have valid payment details and the order will be shipped unless we stop it within the OMS. So how does a merchant protect themselves without manually checking every single order? The answer: creating custom business rules within the OMS to trap and hold orders that meet certain criteria.

Within the OrderDynamics eBusiness Manager, we provide a comprehensive Fraud Detection engine that allows merchants to create custom detection rules. Each rule is defined using over 25 parameters and can be chained using AND/OR operators to form a "Fraud Detection Filter". All "payment authorized" orders are required to pass through these filters prior to being cleared for fulfillment. Orders that are caught by the filter are placed in a special queue called "Pending Fraud Validation" requiring a manual review by the customer operations team. As the merchant's business changes or they want to change their approach to fraud, they can easily modify their filters (rules and chains) over time.

Five Recommended Order Hold Rules

Rule #1: Bill To Address does not match Ship To Address

This can be very effective but may also flag too many orders for fraud review depending on your business. For example, if gifting is a big part of your business this rule may cast the net too wide. However, these rules can chained together so you can easily tighten the scope using AND/OR operators with other rules.

Rule #2: Overall Order Value Greater than $X

This allows retailers manually review orders of a certain value that they may not be comfortable being completely automated. Customer Service Tip: Retailers should take the necessary steps to ensure their high-value customers are getting "white glove" service. This rule will give them the immediate visibility into their largest customers.

Rule #3: Customer Account Charge Backs Exceed 1

Merchants should automatically hold orders for manual processing if the account has a history of charge backs.

Rule #4: IP Addresses or Billing and Shipping Addresses Out of Country

There are fraud hot spots around the world. Flagging shoppers from uncommon shipping destinations is a great way to avoid fraud.

Rule #5: Volume of Products, Categories, or Brands

With popular, and expensive, brands and products (for example iPhone 4G by Apple) available for online ordering, it is often a good idea to flag orders with high quantities of these brands, products, or categories from a single customer.

By chaining these 5 rules within the Order Management System (OMS), merchants can create comprehensive, business-specific Fraud Detection Filters sure to reduce fraud without costly manual effort.

For more information about OrderDynamics, contact Michael Turcsanyi.