OrderDynamics Announces eCommerce Personalization Technology Integrated into SaaS Platform

Online Retailers Stay Competitive, Lift Traffic, and Score Conversions Using Personalization Technology from OrderDynamics.

Toronto (ON) -- OrderDynamics Corporation, Canada’s leading eCommerce Platform Provider, has enhanced its sales and marketing technology, giving online retailers more control over how, and when to display promotions, product information and other content on their web site.

The OrderDynamics SaaS (Software-as-a-Service) eCommerce platform now has an integrated Content Personalization engine called "Personalized Content Areas" designed to help retailers grow qualified traffic and increase conversions. “We are squarely focused on helping our Clients grow their revenue by helping them leverage the latest eCommerce tactics like content personalization.” Explains Michael Benadiba, CEO of OrderDynamics Corporation. “This technology enhancement gives our Clients point and click access to quickly manage what would otherwise be a very manual process”. Continues Benadiba.

Core to this technology is the ability for retailers to detect demographical information about their visitor, and display a variety of content based on merchant defined “personas”, which are configured in the OrderDynamics eBusiness Manager dashboard. Personalization controls include time-of-day, IP geolocation, referral websites, customer groups, buying patterns, search patterns, and more. Online retailers can choose to display a wide range of content types such as Images, Products, Flash, Video or other HTML content. To ensure retailers can measure the performance of their efforts, OrderDynamics provides a comprehensive set of eCommerce metric reports along with innovative tools such as multiple vanity URLs and Search Engine Directive controls that simplify multi variant testing.

“As a part of our overall innovative feature release strategy, we feel the introduction of Personalization to the OrderDynamics On-Demand eCommerce Platform is a substantial addition to the core offering.” Explains Michael Turcsanyi, Co-Founder and Vice President of Sales & Marketing of OrderDynamics Corporation. OrderDynamics performs 4-6 major feature releases per year to its eCommerce SaaS platform, which are automatically made available to their current Clients at no additional cost.

For more information contact: Michael Turcsanyi

Futureshop Pricing Error Underscores Need for Strong ERP and eCommerce Integration

In a recent Toronto Star article, Futureshop.ca was left to explain how customers were left without receiving products even after payment. The article, available here: Futureshop pricing error, explains how 2 products were being offered for the price of a single item - which was apparently wrong. The pricing error was fixed, but not until customers had already checked out with the previously stated price. Those customers were not provided what they purchased. Futureshop attributed the error to a recent eCommerce platform change. Both futureshop.ca and bestbuy.ca recently changed platforms and are reporting some minor bugs.

Obviously pricing errors happen regularly, but it highlights a couple important issues. 1) Online retailers need the ability to resolve pricing and product information errors quickly and reliably and 2) Once a shopper makes it through checkout, it is important to honor the purchase where possible. The issue reported in the article would be similar to buying the product in the store (after seeing an advertised offer and checking out), loading up the car, then being flagged down in the parking lot by someone asking to return the product and pay more.

For retailers like futureshop, maintaining accurate pricing, inventory, and locations on the website requires sophisticated integration. This will typically involve near real-time two way synchronization of the back office IT systems with the eCommerce Platform and Order Management System (OMS). These integrations will rely on triggers, like a price change for example, and can be set to update the website immediately through pre-defined business rules and approval work flows. This level of integration can help retailers avoid (and resolve) these types of website issues.

In all likelihood the Futureshop pricing error was just part of getting settled into their new platform. However, there are some good Customer Service lessons in here for future hiccups.

OrderDynamics Sponsors CJPAC 2010

OrderDynamics was proud to once again be a sponsor of the Canadian Jewish Political Affairs Committee’s (CJPAC) fourth annual ACTION party, bringing together hundreds of young professionals with politicians from across the political spectrum and all levels of government to celebrate political engagement and support Israel. CJPAC is a unique national, grassroots, independent organization whose mandate is to engage the community in the political process. The group already boasts several thousand members, who are building relationships with elected officials from all political parties across the country. For more information about CJPAC visit their website at http://www.cjpac.ca/.