As part of their 100th anniversary, Henry’s Camera re-launched their flagship website and adds two new B2C websites and a B2B site. The multi-phase project sees the successful completion of Phase 1 where each website was re-launched on the OrderDynamics eCommerce SaaS platform including a redesign of the popular web properties using the latest frontend user experience design best practices.
Henry’s implemented a new site architecture to service its 3 brands including a B2B site to streamline their business. OrderDynamics partnered with several leading companies to deliver best-of-breed services to Henry’s including FitForCommerce, UXER Design, Etilize, Givex, and Eosensa.
The new Henrys.ca and Henrys.com celebrates the moments their customers have shared for over 100 years in retail, allowing them to easily browse and shop over 25,000 products. The new Schoolofimaging.ca provides point-and-click access to courses offered exclusively at the Henry’s retail locations with the ability to see course schedules, reviews, recommendations, register, and cross-shop on the Henrys.ca website through a shared cart. The new Headshotsrentals.com site emphasizes the high-end brands and photographic systems sold and rented for professional and commercial use at Headshots Rentals in Toronto.
All sites offer the latest frontend features including navigation (category, brand, and guided), site search, product attributes, rich imaging, mini-cart, personalization, recommendations, and checkout. The OrderDynamics eCommerce SaaS platform is highly integrated with the Henry’s back office systems through a web services infrastructure that delivers near real-time updates to the websites, integrated in-store inventory, gift card support, advanced content management, promotions, and order management.
"The OrderDynamics SaaS platform is highly flexible, allowing Henry’s to implement our desired user experience and achieve the highest level of integration with our business systems” explains Max Payne, Director of Marketing at Henry’s. “Now that we have successfully re-launched our website technology, we are in a much better position to innovate and continually meet the needs of our customers through our websites” continues Max. The OrderDynamics eBusiness Manager provides the Henry’s marketing and customer service teams an easy-to-use dashboard for site maintenance and customer service requests, something not possible with their previous platform.
"We are absolutely thrilled about the partnership with Henry’s and to be part of their extraordinary Canadian story” says Michael Benadiba, CEO of OrderDynamics. “We thank the Henry’s team and look forward to helping them achieve their growth expectations each year” continues Benadiba.
About Henry’s Camera:
Cranbrook Glen Enterprises Ltd. operates Henry’s Camera, an independent photo, video, and digital retailer based in Toronto. Henry’s offers the latest in 35mm, digital SLR cameras, point and shoot, and advanced photo systems. In 2009, Henry’s celebrated their 100th anniversary making them one of Canada’s oldest retail businesses. Henrys.ca, SchoolofImaging.ca, and Headshotsrentals.com offer leading photographic and electronic brands from Nikon, Sony, Canon, Apple, Pentax, Hasselblad, and more with over 50,000 products. Henry’s operates in over 30 retail locations in communities across Canada.